eGrabber  
Newsletter - Tips for Sales and Marketing PROs   November 04, 2008

In this issue...   
   
  Inexpensive Ways to Increase your Marketing Reach  
   

Marketing is one of those areas that typically get a budget cut during economic downturns. And whether or not you get a budget cut, you need to be constantly on the lookout for inexpensive ways to increase your marketing reach. A tested and proven strategy is to get your business listed in local directories. Most of them allow free listings. Another alternative (paid, but affordable) is websites such as Citysearch Yellow Pages. Search engines (Google and Yahoo!) provide online users with addresses, phone numbers and maps for free. You can even link it to your web site.

Most of these listings enable ratings based on customer feedback and reviews. Encourage customers to write about their positive experience with you. By doing that you can ensure top ranking in the listings.

Ref: A post by Jenni Hilton at Eternal Thoughts from a Sunshine Mind.

 
       
 
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Quickest and Cheapest Way to Build Prospect Lists  
   

The Internet is one of the cheapest ways to build targeted prospect lists. Buying or renting a list can be expensive and you can never be sure if you are getting the right customers you want. Also, there is the issue of outdated contact data since contact information may change at any time.

The Internet has many sources of free-leads. Online directories (such as YellowPages.com and SuperPages.com), association websites, membership directories, White Pages, MLS listings, etc are some of the sources that you can use to build a list of prospects for e-mailing / tele-calling.

ListGrabber allows you to automatically capture contact details of prospects from all the above online sources and automatically adds them to your database (Excel, Outlook, etc.) – all this with one click!

"EVERY company, regardless of their product or services offered can find a way to benefit from using ListGrabber. Leads are everywhere on the Internet and ListGrabber makes the task of capturing those unlimited leads very easy!" - Billie Jay, Marketing Consultant.
Read case study.

So, stop wasting money on expensive lists. Use ListGrabber and see how it directly affects the way you do business and helps you sell more. Download your 10-day trial version of ListGrabber today.

Our sales specialists can help you identify prospects for your business. Email vas@egrabber.com or call 408-705-1106 for a 5-minute chat.

 
       
 
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  Identify Trigger Events to Increase Sales  
   

Making the right offer, at the RIGHT TIME, to the right buyer can improve your chances of making a sale by at least 6 times. The right time is what sales gurus call A Trigger Event.

Trigger events are business decisions that result in new priorities and needs. It could be a new product launch, manufacturing or distribution capacity expansion, merger, downsizing, etc. A trigger event changes the existing state of affairs and business buyers look beyond existing solutions to manage their new needs and priorities. If you have a product or service that could meet their needs then this is the right opportunity for you get it in front of them.

Fill your pipeline with event driven sales leads. Set up meetings with targeted decision makers by leveraging trigger events. By identifying and focusing on trigger events, you will not only sell more but also sell quickly.

 
       
 
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New - eGrabber AutoMail
Sends personalized emails to any marketing list.
  - email-merges contacts
  - suppresses duplicates
  - manages 'remove' lists
Works with lists in Excel, .csv or lists imported using ListGrabber.
www.egrabber.com
 
 
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