eGrabber  
Newsletter - Tips for Sales and Marketing PROs   November 18, 2008

In this issue...   
   
  Make the Right Offers in a Tight Economy  
   

Even in a tight economy, customers will continue to spend money when presented with a powerful offer. Making the right offer can mean the difference between an immediate sale or a no sale at all. Most sales and marketing professionals rely on guesswork while designing their offer, resulting in ineffective outcomes. Here are some questions that might help you decide if you are making the right offer:

1. How obvious is the need for your offer among prospects?
2. How genuine is the need?
3. How unique is the solution that you offer?
4. What is the Return on Investment for buyers (before and after use scenarios)?
5. How timely is your offer?
6. Is competitive positioning accounted for in your offer?

The above 6 questions can help you design a very effective offer.

 
       
 
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Quickest and Cheapest Way to Build Prospect Lists  
   

The Internet is one of the cheapest ways to build targeted prospect lists. Buying or renting a list can be expensive and you can never be sure if you are getting the right customers you want. Also, there is the issue of outdated contact data since contact information may change at any time.

The Internet has many sources of free-leads. Online directories (such as YellowPages.com and SuperPages.com), association websites, membership directories, White Pages, MLS listings, etc are some of the sources that you can use to build a list of prospects for e-mailing / tele-calling.

ListGrabber allows you to automatically capture contact details of prospects from all the above online sources and add them to your database (Excel, Outlook, etc.) – all this with one click!

"EVERY company, regardless of their product or services offered can find a way to benefit from using ListGrabber. Leads are everywhere on the Internet and ListGrabber makes the task of capturing those unlimited leads very easy!" - Billie Jay, Marketing Consultant.
Read case study.

So, stop wasting money on expensive lists. Use ListGrabber and see how it directly affects the way you do business and helps you sell more. Download your 10-day trial version of ListGrabber today.

Our sales specialists can help you identify prospects for your business. Email vas@egrabber.com or call 408-705-1106 for a 5-minute chat.

 
       
 
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  Invest in Relationships  
   

Studies show that in a tough economy, buyers become more risk averse. They are more likely to do business with those they already know or recommended to them by their peer group. This simply highlights the importance of having good relationships with your customers. Identify customers who could be prospects for generating repeat business or a constant source of referrals for your business. Invest time and money to improve your relationship with them.

There are businesses that have achieved considerable growth strictly by repeat sales or by generating referrals constantly. You too can get your business to do that; transform your customers into revenue sources. One of the ways, to quote Stephen R Covey, is to invest in your customers' Emotional Bank Account. Build trust and loyalty. Be sincere in your efforts to enhance the relationship with your customers. With time, you will become one of those professionals who increase sales through repeat businesses and referrals.

 
       
 
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New - eGrabber AutoMail
Sends personalized emails to any marketing list.
  - email-merges contacts
  - suppresses duplicates
  - manages 'remove' lists
Works with lists in Excel, .csv or lists imported using ListGrabber.
www.egrabber.com
 
 
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