| In this issue... |
 |
|
|
|
 |
|
|
|
| |
GoldMine: Change Your Default Search From Contact to Company |
|
 |
| |
|
Would you like to change your default search criteria from Contact to Company in GoldMine? Here's how you can do it:
| 1. |
Select Tools >> Options >> Edit from the GoldMine menu |
| 2. |
Select the Look-up tab |
| 3. |
Change Default look-up from Contact to Company, and click OK. |
Now whenever you do a look-up in GoldMine, Company will be the default search criteria
|
| |
|
|
|
| |
|
 |
 |
|
|
|
| |
Create Multiple Ties with your Customers |
|
 |
| |
|
A recent research note in the Journal of Marketing highlighted the importance of having multiple ties with customers. This involves being connected to your customer in more ways than just through the one product you sold.
Ask yourself - Do my customers:
| - |
own more than one product offered by my company? |
| - |
subscribe to company newsletters or other publications, blogs, etc? |
| - |
attend webinars, webcasts, etc. that are created for educating them? |
| - |
connect with my company on online social networks - LinkedIn, Twitter, etc.? |
Answering 'yes' to more than 2 of the above would mean you have multiple ties with your customer. Remember, such a relationship can help you maintain sales or even boost it in a volatile economy.
|
|
| |
|
|
|
| |
|
 |
 |
|
|
|
| |
Respond Effectively to Negotiation Tactics |
|
 |
| |
|
Though the signs of economic recovery are strong, the pressure to reduce costs remain and so customers continue to squeeze sales people for discounts and concessions.
Here are 2 things you can do to avoid mistakes and respond strongly when negotiating with customers:
| 1. |
Think value: Whenever your customer asks for a discount, think about the value that your product brings to your customers. |
| 2. |
Don’t concede too much, too soon: Never rush in with offers and discounts. Is there something that the customer can do for you? Can she use her social media reach to benefit your company or product? |
These can help you avoid common mistakes that sales people make during negotiations and minimize damage.
|
|
| |
|
|
|
| |
|
 |
 |
|
 |
| New Advanced Technology |
| |
| - |
Imports email leads you have now. ASIS
|
 |
No website changes required |
|
 |
No server scripts required |
|
|
|
| - |
Imports leads you can't with GoldMine Web Import. Example - emails from other website (Purchased leads) |
|
| - |
Performs DupCheck and Automated Processes |
|
| Learn more >> |
|
|