eGrabber  
Newsletter - Tips for GoldMine Users   August 12, 2010

In this issue...   
   
  GoldMine: Change Your Default Search From Contact to Company  
   

Would you like to change your default search criteria from Contact to Company in GoldMine? Here's how you can do it:

1. Select Tools >> Options >> Edit from the GoldMine menu
2. Select the Look-up tab
3. Change Default look-up from Contact to Company, and click OK.

Now whenever you do a look-up in GoldMine, Company will be the default search criteria

       
 
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  Auto-Process your 3rd Party E-mail Leads into GoldMine  
   

Do you receive email leads from lead vendors and 3rd party websites? Do you manually type or copy-paste all the information from these leads into GoldMine?

With eMail-Lead Grabber, you can automatically process email leads (in any format – xml, html, etc.) from any source, directly into GoldMine.

eMail-Lead Grabber intelligently extracts name, address, email, phone and other relevant information from your email lead and automatically creates contacts in GoldMine. It cuts down your time spent on manual email lead processing by at least 80%. It also eliminates inaccuracies and other hassles associated with manual data entry.

Download your free 10-day free-trial version of the tool today or call our sales specialists at 866-299-7314 for a free demo.

 
       
 
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  Create Multiple Ties with your Customers  
   

A recent research note in the Journal of Marketing highlighted the importance of having multiple ties with customers. This involves being connected to your customer in more ways than just through the one product you sold.

Ask yourself - Do my customers:

- own more than one product offered by my company?
- subscribe to company newsletters or other publications, blogs, etc?
- attend webinars, webcasts, etc. that are created for educating them?
- connect with my company on online social networks - LinkedIn, Twitter, etc.?

Answering 'yes' to more than 2 of the above would mean you have multiple ties with your customer. Remember, such a relationship can help you maintain sales or even boost it in a volatile economy.

 
       
 
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  Respond Effectively to Negotiation Tactics  
   

Though the signs of economic recovery are strong, the pressure to reduce costs remain and so customers continue to squeeze sales people for discounts and concessions.

Here are 2 things you can do to avoid mistakes and respond strongly when negotiating with customers:

1. Think value: Whenever your customer asks for a discount, think about the value that your product brings to your customers.
2. Don’t concede too much, too soon: Never rush in with offers and discounts. Is there something that the customer can do for you? Can she use her social media reach to benefit your company or product?

These can help you avoid common mistakes that sales people make during negotiations and minimize damage.

 
       
 
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eMail-Lead Grabber GMSQL
New Advanced Technology
 
- Imports email leads you have now. ASIS
No website changes required
No server scripts required
- Imports leads you can't with GoldMine Web Import. Example - emails from other website (Purchased leads)
- Performs DupCheck and Automated Processes
Learn more >>
www.egrabber.com
 
 
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