eGrabber  
Newsletter - Tips for Sales and Marketing PROs   August 10, 2010

In this issue...   
   
  How Good is your Profile on Social Networking Sites?  
   

All sales people know that their prospects search the Internet for information about the product, the company and competitors, before they purchase something. But, what is now new is they check out the sales person they are in contact with too. Does your LinkedIn profile have the right ingredients to create a sense of trust that would make your prospects better inclined to buy from you?

Prospects would like to know how long you have been in this industry, your experience with the company / products, your qualifications, companies you have sold to, etc. How many of your customers have recommended you on LinkedIn? Are you associated with groups and associations related to your work and industry?

These things really matter a lot. If your answer is a ‘No’ to any of these questions, then it is time you started working on them.

 
       
 
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Quickest Way to Find Missing E-mail Ids for your Sales Leads  
   

The new LeadResearcher from eGrabber is an automated Internet research tool that allows you to instantly find the missing email addresses for your sales leads.

LeadResearcher helps you save hours of Internet research. All you have to do is:

1. Input the Contact's Name and Company-name
2. Click on "Find Email"

LeadResearcher intelligently scours Search Engines, Company Websites, Networking sites, etc. and finds a working email address for the given contact.

Our sales specialists can quickly show how you can use LeadResearcher to find email addresses of prospective passive candidates. You can either Schedule a Demo with them or Download a 10-day trial version of LeadResearcher to try it yourself.

 
       
 
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  2 Interactive Elements to Use in your Email Marketing  
   

Prospects in today's web 2.0 savvy world, expect marketers (businesses) to provide more transparency and interactivity in their messages. So, it is important that you enhance your email marketing program with components that encourage the recipient (prospect) to interact. Here are 2 elements that are easy to implement:

1. Videos: Create videos that make a compelling case to a prospect on why they should buy your product. Include feedback from existing customers in similar target profile.
2. Polls: Polls that are short and to the point elicit the most response. Keep your poll to two or three questions, and show the results.

Whatever elements you decide to use, make sure it is insightful and offers the recipient the chance to voice back her views.

 
       
 
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Do you want to reach prospects who have not provided e-mail or phone? - LeadResearcher Pro - Find missing contact information for your prospects - Please call Vas at 408-536-4566 for a 5 minutes product demo
www.egrabber.com
 
 
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