Re-mailing involves identifying recipients who did not open your email ad the first time, altering factors that influence open rate, and sending the email again.

Here are 2 tips to improve the open rates during the re-send:

Remember, re-mailing when done properly can boost your ROI considerably.

Lists are everywhere on the Internet – yellow pages directories, white pages directories, Association and Membership sites, etc. But creating mailing lists and cold-call lists by manually copy-pasting them one by one into an Excel spreadsheet is tedious and takes a lot of time.

ListGrabber completely automates this process by capturing the contacts from web pages, online directories, etc. and transferring them into an Excel sheet in a single click. Download your 10-day free-trial version of ListGrabber today, and try it yourself.

Our sales specialists can help you identify Internet sources that have contact info of prospects for your business; and show how you can use ListGrabber to pull them into your database. Click here to Schedule a Demo with one of them and see how ListGrabber can help you sell more.

A recent survey showed that non-personalized promotions received a 0.5% click through rate vs 7% on personalized campaigns. Here are some of the metrics that marketers now collect and use to personalize their messages:

Ask yourself: Do I use any of the above to personalize my communications with prospects and customers?

When you refer to a recipient's purchase history or preferences in your email message, it increases your message's value. It also provides opportunities to up-sell or cross-sell other complementary products.