BORU Group is a consultancy that has been training companies over two decades with the best practices to
increase their sales and service towards the customers. Pat O'Brien, president and founder of Boru Group, he has built sales and service capabilities for many Fortune 500 companies. He focuses on managing sales and service teams, to increase their sales and render good customer service.
Implementing best practices in the Industry
Leveraging inexpensive technology
Training at regular intervals
The following case study is the story on how Boru Group helped one of his clients by sucessfully deploying eMail-Lead Grabber.
About the client
Insurance Sales Corp is based in Illinois. It employs around 30 people and provides Health Insurance
services to Retail Clients across [10 states] in USA
We were able to realize savings both in terms of time and money. We did away with the extra person we
had employed. Sales have increased nearly 30% because of the quick follow-ups we were able to do on leads.
This is in part due to the impact Email-Lead Grabber has had on our processes
James,
Sales Head, Insurance Sales Corp.
Challenge
The sales department of Insurance Sales Corp receives around 50 email leads every day from various Internet
lead vendors. The information from all these leads were manually entered into ACT!. The leads were
then printed on paper and faxed to the respective sales person assigned to the lead, across USA.
"The whole process was time consuming. It was becoming increasingly difficult to handle the leads" says
James, Sales Head, Insurance Sales Corp.
The company had to employ an extra person part-time just to take care of lead data entry and distribution.
The Solution
James heard about ELG from Pat O'Brien. Pat O' Brien introduced James to eMail-Lead Grabber. James was
impressed with eMail-Lead Grabber's capability to automate lead entry into ACT!. ELG's ability to
automatically distribute leads among the sales team and send personalized auto-response email to
prospects were a bonus.
"We were able to realize savings both in terms of time and money. We did away with the extra person we
had employed. Sales have increased nearly 30% because of the quick follow-ups we were able to do on leads.
This is in part due to the impact ELG has had on our processes".
