Bradford Executive Research, Inc. is an executive search and recruitment research firm based in New York and specializes in identifying and qualifying top executive talent. Their client portfolio includes Fortune 500 companies and startups backed by top-tier venture capital firms. They use computer-assisted research to deliver superior candidate identification and development services.
The eMail-Lead Grabber GMFO software is intuitive, simple and elegant -- and because it is, the application is also quite powerful.
Krista Bradford,
CEO., Bradford Executive Research, Inc.
Bradford Executive Research uses GoldMine FrontOffice to maintain database of potential clients, executives and to identify the right candidates for job openings. Bradford Executive Research has developed its web site (www.bradfordresearch.com) to act as a major source of potential clients and executives. The web site invites potential clients and executives seeking new jobs to fill out forms in order to submit the information to Bradford Executive Research. As resume submissions increased, they simply did not have enough time in a day to process the forms to bring the information into their GoldMine FrontOffice database. Getting the information processed into database was becoming difficult. Bradford Executive Research started saving the information in a folder, where the forms would languish. Their problems increased as resume submissions skyrocketed with the recession.
Bradford Executive Research was looking for an affordable solution that would help them process the information from the web forms into their GoldMine FrontOffice database. Bradford Executive Research didn't want to hire a programmer to write a customized web import program or a stand-alone that wasn't integrated with GoldMine. They were in need of a solution that could be easily customized and adapted, so that they need not have to hire a consultant every time form was changed.
Krista Bradford, CEO, Bradford Executive Research is a fan of AddressGrabber - another product from eGrabber. They use it to capture executive contact information into their GoldMine every time they identify a potential senior executive during their research on Internet. AddressGrabber saved the company countless hours in data entry by properly mapping contact information into all the correct fields.
Krista Bradford contacted eGrabber, looking for a solution to process the information from web forms into GoldMine FrontOffice database. eGrabber solved her problem through eMail-Lead Grabber GMFO. She was amazed, as it was not only completely integrated with GoldMine FrontOffice but was also easy to customize and maintain. She had evaluated other solutions also, but was not satisfied as they were either not integrated with GoldMine or involved programming which introduced complications and costs.
The implementation process of eMail-Lead Grabber GMFO was painless. Implementation consisted primarily of creating customized templates based on the web site forms so that the information could be mapped properly. The software was simple and its design allowed them to test it easily.
"The WRG software is intuitive, simple and elegant -- and because it is, the application is also quite powerful" says Krista Bradford, CEO, Bradford Executive Research, Inc.
All that the personnel at Bradford Executive Research now do is simply launch eMail-Lead Grabber GMFO and download email - eMail-Lead Grabber GMFO does the rest!
"I no long am drowning in email from our web site. We can respond to client and executive inquiries quickly and effectively. The software is a must-have" says Krista Bradford, CEO, Bradford Executive Research, Inc.
eMail-Lead Grabber GMFO has improved their efficiency and productivity. The work it is currently handling would have taken a full-time employee to do it by hand. It has reduced their sales cycle by allowing them to respond to new business inquiries more rapidly.
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