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Saved 8 man hours of data entry time everyday |
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More customer satisfaction |
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Lesser data entry hassles |
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Download AddressGrabber |
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CfMC is an employee-owned company that includes approximately 50 people. It has been in operation since 1967. From the beginning, their mission has been to develop the finest software for the market research industry. CfMC supports the world's single largest CATI site with over 1600 interviewers connected everyday.
Sales started looking up even more, ever since we started using AddressGrabber. I recommend AddressGrabber to all those who have similar requirements as that of mine
Gene Filipi,
Director of Business Development, CfMC
CfMC started finding it quite tough to keep up with increasing demand for its services. It did not take long for them to figure out that they could easily deal with this if they had an additional resource to handle it.
Recruiting a new person was an option, but Gene Filipi, Director of Business Development, CfMC had other plans.Customer satisfaction has always been the most important goal for CfMC . So, Gene decided to assign someone from his team with this responsibility - someone , who can get on the job effectively from the word 'go'.
CfMC decided to move into an altogether different method of doing things which would bring down the time spent on routine business activities. Gene noticed that his team was spending too much time and resources on data entry. He realized that addressing the data entry issue could be the answer that he was looking for.
Gene and his team use salesforce.com to manage their leads. Says Gene, "Contact management is very important in our business, because we want an efficient way to manage leads and stay competitive in the market place. We deal with 100's of leads everyday and maintaining them all is not a small job. "
"We used to spare at least 10 man-hours everyday just to enter contacts into salesforce.com. Hassles were many. Firstly, time consumed for this purpose was hitting on our productivity directly. Secondly, we were finding it difficult to keep tabs on duplicate entries and typos.
We knew we couldn't carry on in this manner any longer and some better process had to come in place really fast."Gene had attended an ACT! conference about 3 years ago in San Francisco. That was when he heard about AddressGrabber, and it sounded like a problem solving tool for him. Gene says, "I found it very interesting since I learned that I could save time on entering contact details into salesforce.com."
Gene started evaluating the product that day itself. He says "The nicest thing I noticed is that it could accurately transfer any address into salesforce.com with minimum effort".
Gene did not have to put a lot of time into evaluating AddressGrabber. "I knew this is the tool for us and decided to purchase it on the spot" quotes Gene.
"I currently own 7 copies of AddressGrabber for salesforce.com and would be going for more of them in the near future. AddressGrabber has entirely changed the way we were entering addresses into salesforce.com. It helped our team save more than 80% of our data entry time" adds Gene.
Saving 8 man-hours of data entry time a day, meant that Gene could free a person in his team from data entry tasks and assign more marketing activities. This helped Gene to efficiently meet the growing demand for their services. "Sales started looking up even more, ever since we started using AddressGrabber" says Gene. "I recommend AddressGrabber to all those who have similar requirements as that of mine.
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