 |
 |
 |
| |
|
| |
|
 |
Gets leads to the sales team up to a week faster than before |
| |
|
|
Resulted in increase in Sales |
| |
|
|
As contact cards are set up in a predictable way, reports based on fields in the registration form can be trusted. |
| |
|
| |
Download eMail-Lead Grabber |
| |
|
|
 |
 |
 |
 |
Futuremedia Plc, a UK based e-learning company helps organizations innovate and succeed with interactive technologies since 1982. Over the years the company has completed and deployed training solutions for a large number of blue-chip companies, reaching an audience of millions. The clients include Ford, Glaxo, BT and many other Fortune 500 companies. Futuremedia is focused on profitability and operates in a highly competitive market with players like Click2learn, SABA and Docent.
Cost effective, easy enough for any administrator to use once set up.
Chris Robinson,
eMarketing Manager, Futuremedia Plc.
The company gets sales leads from registrations forms in the form of email. Each week, the company gets around 50 email (leads) from two of its web sites namely www.easycando.com and www.solstra.com. Chris Robinson, Manager (eMarketing) didn't find an easy way to enter these sales leads into the GoldMine® database.
The Sales Administrator 'copy pasted' the leads that came as email in Outlook®, one after another, into GoldMine®. This slowed down the process of distributing leads to the sales team. The sales team could start following up the leads only one week after receiving the email. Chris wanted an efficient, cost effective and easy-to-use system to get leads to the sales team!!!
A GoldMine® Solutions Partner, also an eGrabber VAR at GoldMine® conference, recommended Futuremedia should try out eMail-Lead Grabber for capturing web leads into GoldMine®.
Chris purchased eMail-Lead Grabber and in about 20 minutes he figured out how to use it. Set up and trained the Administrator to use it
When prospects submit registration forms on Futuremedia web site, the Sales Administrator receives it as an email through Outlook®. All she does is, highlight all the email and clicks 'GO' on the eMail-Lead Grabber toolbar. Sales leads are extracted from the email automatically and are transferred to GoldMine®. Registrations are quickly converted into contact cards. This speeds up the whole process of scheduling and following up.
FutureMedia Plc is now able to get leads to the sales team up to a week faster than before and saves a few hours a week processing leads. In a competitive environment where time is money, Futuremedia believes that it has moved one step ahead than its competitors.
|
|
|
