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Automate import of customer requests |
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Initiate follow-up processes automatically |
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Process email generated from web and other systems |
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Download eMail-Lead Grabber |
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King Technology, Inc. specialize in water treatment solutions for swimming pools and spas. King Technology products are sold in U.S., Europe and every continent of the world. Their patented FROG® Mineral Reservoir reduces chlorine use in pools and spas so their customers can enjoy a "more pleasurable swimming or soaking experience". Their technology effectively controls bacteria and algae growth in pools and spas and their focus is to develop innovative technology that will keep water fresh using least amount of chemicals.
It gives me the option of managing incoming web forms whether I'm here or not - knowing that the correct individual will be alerted and can follow up.
Mary McCarty,
King Technology
King Technology uses Goldmine to maintain and share leads and customer requests among its sales and customer service teams. Mary McCarty, the Systems Support Specialist, receives about 50-75 emails every week during pool season from dealers, distributors and customers. Each of these emails was manually entered into Goldmine. Customer service team could start their work only after all the incoming mails were individually keyed into GoldMine and assigned for follow-up to a customer service personnel. This made it difficult to immediately respond to the customer who had contacted them.
"During the busy season, it took at least 30-45 minutes of my time every morning to download them, hand enter them into Goldmine, assign follow-up, etc. It wasn't difficult, just not efficient."
Moreover, King Technology had launched a secure extranet dedicated to strengthening relationships with their business partners, which meant more forms and more manual data processing.
"We are launching an extranet - adding more forms and wanted to automate the process."
McCarty needed a fast, affordable solution that can completely automate the process of entering online leads and dealer information - submitted through their web forms - into Goldmine. This software application should also ensure prompt follow-up with their customers so that the customers' needs were immediately attended to.
Mary McCarty researched various 3rd parties lead automation software listed in Front Range website before she found eMail-Lead Grabber.
"I researched options, tested eMail-Lead Grabber and liked it. It was easy to set up and worked seamlessly."
"The trial version convinced me that it was the right product for our needs"
Ms. McCarty was impressed with eMail-Lead Grabber's capability to automate the lead entry process and as well as its function to automatically distribute leads and requests among the sales and customer service teams. She used eMail-Lead Grabber to automatically assign follow-up and track the entire process as history for that customer. With Ms. McCarty using eMail-Lead Grabber, the customer service staff were able to attend to customer requests immediately, resulting in more sales and happy customers.
"It gives me the option of managing incoming web forms whether I'm here or not - knowing that the correct individual will be alerted and can follow up."
Since she discovered eMail-Lead Grabber, Ms. McCarty does not spend time any more manually processing web generated leads, customer requests and assigning them for follow-up. eMail-Lead Grabber takes care of all that. It has automated the web lead entry workflow in King Technologies and now Ms. McCarty spends her time more in other productive areas that can improve the bottom line of the business rather than time-consuming data entry.
Make life easier using eMail-Lead Grabber
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