 |
 |
 |
| |
|
| |
|
 |
The Loan Officers at Mortgage Warehouse
now work from a steady flow of leads
with no data entry required. |
| |
|
|
Lead Processing time was reduced
and customers were attended instantly. |
| |
|
|
Customized web form processing implementation |
| |
|
| |
Download eMail-Lead Grabber |
| |
|
|
 |
 |
 |
 |
Mortgage Warehouse a Registered Mortgage Banker, is headquartered in Melville, NY, and operates in 25 states with a network of 1800 financial professionals and an internal sales force of 30. On the web at www.mortgagewarehouse.com
and www.verticallend.com.
Mortgage Warehouse has been using GoldMine for over five years to accomplish a growing variety of tasks with its marketing and sales databases, including tracking the status of prospective borrowers, managing the sales process with automated processes, e-mails and other follow-ups, and providing reporting for sales, marketing and commissions.
The company is now running GoldMine Sales and Marketing 5.7 with 46 users, and has previously made extensive use of third party products including eGrabber's eMail-Lead Grabber and ListGrabber, the SalesMagic Toolbar and Crystal Reports.
It saves time and money, and we know we are capturing all the correct data.The GoldMine/eGrabber combination allows us to clearly focus on sales and increase our profits rather than focusing on data capture. The solution is seamless.
David Peskin,
Chief Executive, Mortgage Warehouse
Mortgage
Warehouse needed an efficient way
to import, process and respond to
mortgage loan requests coming from
their web partner's website(www.lendingtree.com).
Their web partner, LendingTree, enables
consumers to shop for best loan rates.
Consumer's would go to LendingTree
website and submit one mortgage loan
application and wait for lender's
to compete for their business. LendingTree
enables competition by making the
consumer's loan application available
to a network of lenders at the same
time. As a result, time was of essence
for Mortgage Warehouse in responding
to loan requests. LendingTree makes
use of XML to securely transmit confidential
borrower data to lender's such as
Mortgage Warehouse.
Mortgage Warehouse asked their consultant
and GoldMine reseller, Profit Dynamics
to propose a solution that would automate
the intake of new leads from LendingTree.
This would require, not only receiving
the XML data, but also translating
data fields that had been formatted
for borrower friendly input on LendingTree
into a format, which matched that
in the GoldMine database. Furthermore,
the solution would have to function
in the GoldMine Sales and Marketing/Corporate
Edition SQL environment.
Profit Dynamics first proposed a custom developed
XML solution, but the cost was above
budget. The LendingTree templates
capture hundreds of fields of data
and the cost of the testing requirements
alone would have been prohibitive.
The GoldMine consultant then turned
to eGrabber, to explore the possibility
of modifying their eMail-Lead Grabber
software to accomplish the task.
All
parties were under pressure to rapidly
provide a solution, as the refinance
boom was generating a flood of mortgage
applications. The manual input of
leads was costly and often resulted
in errors, duplicate entries and a
slowdown in the process.
eGrabber proposed a low cost solution
which would tie the XML data flow
of leads from the LendingTree front
end into Mortgage Warehouse's GoldMine.
Both the low cost and the existing
GoldMine connectivity inherent in
the eMail-Lead Grabber application
made this the best choice for Mortgage
Warehouse. eGrabber's support staff
worked closely with Profit Dynamics
and LendingTree personnel to rapidly
develop and deploy the solution.
Profit Dynamics then went to work
mapping the LendingTree data to Mortgage
Warehouse's GoldMine SQL database.
This was rapidly accomplished using
the eMail-Lead Grabber Template
Setup Wizard. This feature not only
allows field-to-field mapping, but
also provides data translation such
as converting the user-friendly phrases
from the LendingTree site into the
report-oriented data used in GoldMine.
It also converted "first name
last name" loan officer identification
into "last name, first name"
format for commission tracking.
The
data "reformatting" done
within eMail-Lead Grabber also enabled
Mortgage Warehouse to use its extensive
existing lookup.ini file to assign
record ownership and curtaining.
Mortgage
Warehouse also made use of a eMail-Lead
Grabber feature, which allows the
attachment of automated processes.
The new leads from LendingTree enter
the GoldMine database ready for a
pro-active sales effort.
The
Loan Officers at Mortgage Warehouse
now work from a steady flow of leads
with no data entry required. Vice
President Kevin Blakeney recently
commented "eMail-Lead Grabber
makes the Loan Officers more efficient
and 100% accurate". Chief Executive
David Peskin described the benefits
of this solution, "It saves time
and money, and we know we are capturing
all the correct data. The GoldMine/eGrabber
combination allows us to clearly focus
on sales and increase our profits
rather than focusing on data capture.
The solution is seamless."
Phil
Montegut, Partner at Profit Dynamics
commented. "eGrabber worked well
with us and LendingTree to rapidly
deliver an XML interface to GoldMine.
They provided excellent support during
installation and configuration, quickly
resolving issues and answering questions.
Most important they made it easy for
us to provide a sophisticated, low
cost solution to our client."
|
|
|
