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Corporate
Profile: Bradford Executive
Research, Inc.
Bradford
Executive Research, Inc. is an executive
search and recruitment research firm
based in New York and specializes
in identifying and qualifying top
executive talent. Their client portfolio
includes Fortune 500 companies and
startups backed by top-tier venture
capital firms. They use computer-assisted
research to deliver superior candidate
identification and development services.
Business
Needs and eGrabber Solution
Problems
faced
Bradford
Executive Research uses GoldMine FrontOffice
to maintain database of potential
clients, executives and to identify
the right candidates for job openings.
Bradford Executive Research has developed
its web site (www.bradfordresearch.com)
to act as a major source of potential
clients and executives. The web site
invites potential clients and executives
seeking new jobs to fill out forms
in order to submit the information
to Bradford Executive Research. As
resume submissions increased, they
simply did not have enough time in
a day to process the forms to bring
the information into their GoldMine
FrontOffice database. Getting the
information processed into database
was becoming difficult. Bradford Executive
Research started saving the information
in a folder, where the forms would
languish. Their problems increased
as resume submissions skyrocketed
with the recession.
Bradford
Executive Research was looking for
an affordable solution that would
help them process the information
from the web forms into their GoldMine
FrontOffice database. Bradford Executive
Research didn't want to hire a programmer
to write a customized web import program
or a stand-alone that wasn't integrated
with GoldMine. They were in need of
a solution that could be easily customized
and adapted, so that they need not
have to hire a consultant every time
form was changed.
eGrabber
solution
Krista
Bradford, CEO, Bradford Executive
Research is a fan of AddressGrabber
- another product from eGrabber. They
use it to capture executive contact
information into their GoldMine every
time they identify a potential senior
executive during their research on
Internet. AddressGrabber saved the
company countless hours in data entry
by properly mapping contact information
into all the correct fields.
Krista
Bradford contacted eGrabber, looking
for a solution to process the information
from web forms into GoldMine FrontOffice
database. eGrabber solved her problem
through eMail-Lead Grabber GMFO.
She was amazed, as it was not only
completely integrated with GoldMine
FrontOffice but was also easy to customize
and maintain. She had evaluated other
solutions also, but was not satisfied
as they were either not integrated
with GoldMine or involved programming
which introduced complications and
costs.
The
implementation process of eMail-Lead
Grabber GMFO was painless. Implementation
consisted primarily of creating customized
templates based on the web site forms
so that the information could be mapped
properly. The software was simple and
its design allowed them to test it easily.
"The
WRG software is intuitive, simple
and elegant -- and because it is,
the application is also quite powerful"
says Krista Bradford, CEO, Bradford
Executive Research, Inc.
All
that the personnel at Bradford Executive
Research now do is simply launch eMail-Lead Grabber GMFO and download
email - eMail-Lead Grabber GMFO
does the rest!
Enables
faster follow-up on web inquiries!
"I
no long am drowning in email from
our web site. We can respond to client
and executive inquiries quickly and
effectively. The software is a must-have"
says Krista Bradford, CEO, Bradford
Executive Research, Inc.
eMail-Lead Grabber GMFO has improved
their efficiency and productivity.
The work it is currently handling
would have taken a full-time employee
to do it by hand. It has reduced their
sales cycle by allowing them to respond
to new business inquiries more rapidly.
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