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Corporate
Profile:
Cardaccept
specializes in helping online and
traditional businesses in the United
States to accept credit cards since
1993. Cardaccept provides tools for
secure real-time online and off-line
credit card authorizations.
Challenge
Cardaccept gets leads through
its website & promotional programs
on various websites and uses GoldMine
to manage them among its sales team.
Lead emails kept growing everyday
and sometimes it would be 100 per
day. Processing the lead emails manually
and distributing them among the sales
team offered many challenges to Chris
Swift, Cardaccept IT Manager.
Chris Swift says,
“In addition to manually
entering the information into GoldMine,
I had to distribute these leads to
sales team of 5 people. I spent literally
hours everyday just doing data entry
and distributing leads around!”
Chris
Swift needed a lead email management
tool, which can distribute the leads
among his sales team and as well seamlessly
integrate with his GoldMine to enter
the leads as soon as they arrive.
This will allow him to use the manual
email processing time in better productive
work which can generate more sales.
“I spend 2-3 hours processing
the lead emails into GoldMine. Manual
processing is taking away most of
my valuable time and the sales team
begin to follow-up only after I distribute
the leads to them. This is costing
me both money & time, I want this
process to be automated to have a
competitive edge over my competitors
in the market.”
The Solution:
Chris
Swift was impressed that eMail-Lead
Grabber was able to download the lead
emails instantly and enter into GoldMine
seamlessly. Chris noted the ability
of eMail-Lead Grabber to distribute
leads to their respective sales representative
and schedule followup as soon as they
arrive.
“By Automating lead email data
entry into GoldMine database and distribute
sales leads instantly to sales team,
we were able to reach leads faster than
before – this is a definite competitive
advantage for our company which translated
into increased customer satisfaction,”–
explained Chris Swift.
According
to Chris, eMail-Lead Grabber will
help Cardaccept save money and time
by automating their entire sales lead
processing.
The Result
Operational staff productivity
increased by 25%, due in large part
to eliminating data entry and manual
lead processing.
Increased customer satisfaction with
instant followup from sales team.
Improved Sales – with eMail-Lead
Grabber the sales representative where
able to reach leads faster than ever
before and close more deals.
Chris says,
“eMail-Lead Grabber – Perfect
Solution to Automate your Complete Lead
Email Processing Operations”
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