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Corporate
Profile: Futuremedia Plc
Futuremedia
Plc, a UK based e-learning company
helps organizations innovate and succeed
with interactive technologies since
1982. Over the years the company has
completed and deployed training solutions
for a large number of blue-chip companies,
reaching an audience of millions.
The clients include Ford, Glaxo, BT
and many other Fortune 500 companies.
Futuremedia is focused on profitability
and operates in a highly competitive
market with players like Click2learn,
SABA and Docent.
Business
Needs and eGrabber Solution
Problems
faced
The company gets sales leads from
registrations forms in the form of
email. Each week, the company gets
around 50 email (leads) from two of
its web sites namely www.easycando.com
and www.solstra.com.
Chris Robinson, Manager (eMarketing)
didn't find an easy way to enter these
sales leads into the GoldMine®
database.
The
Sales Administrator 'copy pasted'
the leads that came as email in Outlook®,
one after another, into GoldMine®.
This slowed down the process of distributing
leads to the sales team. The sales
team could start following up the
leads only one week after receiving
the email. Chris wanted an efficient,
cost effective and easy-to-use system
to get leads to the sales team!!!
eGrabber
solution
A
GoldMine® Solutions Partner, also
an eGrabber VAR at GoldMine® conference,
recommended Futuremedia should try
out eMail-Lead Grabber for
capturing web leads into GoldMine®.
Chris
purchased eMail-Lead Grabber and
in about 20 minutes he figured out
how to use it. Set up and trained
the Administrator to use it
Faster lead processing, more sales..
When
prospects submit registration forms
on Futuremedia web site, the Sales
Administrator receives it as an email
through Outlook®. All she does
is, highlight all the email and clicks
'GO' on the eMail-Lead Grabber toolbar.
Sales leads are extracted from the
email automatically and are transferred
to GoldMine®. Registrations are
quickly converted into contact cards.
This speeds up the whole process of
scheduling and following up.
FutureMedia
Plc is now able to get leads
to the sales team up to a week faster
than before and saves a few hours
a week processing leads. In a competitive
environment where time is money, Futuremedia
believes that it has moved one step
ahead than its competitors.
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