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Geodesic
Systems uses eMail-Lead Grabber
to automate processing of all email
and maintain a central information
repository
Corporate
Profile:
Geodesic
Systems provides Application Reliability
Management to reduce downtime and
improve service levels while driving
down costs. With application errors
being the leading cause of downtime,
Geodesic's solutions address the most
vulnerable part of the availability
equation. Geodesic automatically prevents
software faults from becoming reoccurring
application failures and enables rapid
root-cause analysis of software defects.
Their
client portfolio includes Amazon.com,
Artifact Entertainment, BellSouth
(Accenture), Lockheed Martin, Macromedia,
Morgan Stanley, Raytheon and Verizon.
Their solution is complete and unique;
there are no similar products in the
market.
Business
Needs and eGrabber Solution
Problems
faced
Geodesic offers their software for
download from their web site. The
information from download request
form is entered manually into GoldMine.
Since the web site had become a major
source of leads, consistent entry
and validation of download requests
into GoldMine became a critical business
need. Every day a Geodesic sales team
member does this job manually. The
sales team had to wait till the leads
were entered into the database. Sometimes
potential leads were lost when a shuffle
in data entry personnel occurred.
eGrabber
solution
Elizabeth
Lindsay from Geodesic Systems learned
about eMail-Lead Grabber from GoldMine
Success Newsletter and downloaded
an evaluation copy. Learning and setting
up the software was easy! She just
followed the instructions in the manual
and used the sample mail to create
the first imports.
"There
was very little external help involved
to setup eMail-Lead Grabber GMSQL
(one of its selling points)"
- Elizabeth Lindsay.
eMail-Lead Grabber GMSQL not only helped to automate the import of download requests, but also initiate follow-up process using powerful GoldMine Automated Process feature. Now the follow-up started within minutes of submitting the download request form.
"Since
downloads are one of our largest lead
generation methods, eMail-Lead Grabber
has resulted in increased sales."
- Elizabeth Lindsay.
Once
the implementation of automation of
download request entry and follow-up
process was complete, Geodesic Systems
has expanded the usage of eMail-Lead
Grabber to other functions in their
organization. Now they use eMail-Lead
Grabber not just to process email
generated from web forms but also
from other systems. This has allowed
Geodesic Systems to have all their
information in a central repository.
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