If you are seeing click-through / response-rates of close to 5% of all the emails you sent out, you are doing great! Yes, those are good industry statistics I’m talking about.
If you are no where in the ballpark, not to worry! You’re not alone. Here’s a primer on what to keep track of, in this easy-to-digest article on email marketing essentials. Keep track of
- How you address yourself (The FROM:)
- What your subject line says
- What your content says
And of course, how the three pieces align… read the article here