Latest posts by Premanand Arumugam (see all)
- Why Pay for Bad Leads When you can Generate Highly Targeted B2B Leads 20x faster - April 24, 2018
- How to Generate CEO Email Lists in no time - March 29, 2018
- How to generate Leads from Marketing and Advertising industry for free? - February 10, 2016
The traditional marketing and advertising doesn’t attract consumers anymore like it did some years ago. Consumers are tired of it. That is why the marketing and advertising industry is moving into a digital era that is well supported by the latest technology and innovation.
Some of the latest trends in the industry are leveraging the mobile platform to reach consumers by interactive & interesting video content, developing mobile-friendly apps, etc. Influencers are going to make a huge impact among the consumers in making buying decisions.
In addition, Internet and data will have a major role, and also, companies are using wearable technology to know the audience behavior and habits. So there is got to be a lot of personal approach in all the marketing activities.
With a lot of buzz in and around the marketing & advertising industry, there is always going to be a lot of business opportunities.
Let us see how we can generate leads from marketing and advertising industry for free from the Internet.
Free? Yes, you read that right.
We’ll show you how to generate leads for free from the Internet.
How to Generate Marketing and Advertising Leads Based on Title
Some of the job titles related to the marketing and advertising industry are: Social Media Manager, Digital Marketing Strategist, Sales and Marketing Consultant, Vice President Global Marketing, Chief Marketing Officer, Content Marketing Strategist, Online Marketing Specialist, Social Media Strategist, Digital Media Strategist, Digital Marketing Consultant, etc.
For example, if you are looking for Digital Marketing Strategist profiles, the search syntax is:
“Title” “industry” –intitle:profiles –inurl:dir/ site:linkedin.com (linkedin.com/pub OR linkedin.com/in)
The Google search script is:
The above search script provides results from across the globe.
If you want to narrow down your search to a specific location, you can do that by tweaking the search script.
How to Find Marketing and Advertising Leads based on Specific Title & Location
For example, if you want to find “Digital Marketing Strategist” profiles from “Greater San Diego Area“, the search script will be:
Similarly, you can replace the title and location to search profiles based on your requirements.
For example, if you want to find Chief Marketing Officer profiles from San Francisco Bay Area, the search script will be:
Alternatively, you can also use the following script to find Chief Marketing Officer profiles from San Francisco Bay Area
How to Generate Marketing and Advertising Leads through LinkedIn Groups
LinkedIn groups are a goldmine of leads. But LinkedIn has a lot of limitations that will handicap your chances of leveraging it to its fullest potential. But you can search LinkedIn groups through Google.
For example, let’s say we want to search for profiles from a group called Mobile Marketing & Advertising that has over 200,000 members. The search script is:
The above search script will help you find members of the group ‘Mobile Marketing & Advertising‘ who are from the United States.
If you want to find members from other countries, you can just change the location. Say if you want to find member profiles from Canada, the search script is:
X-ray search LinkedIn for Marketing and Advertising Profiles
One of the advantages of using custom search engines is that you don’t need to struggle with the search scripts.
All you need to do is just enter the keywords for the profiles you are searching for. You will get a more refined search results.
For example, if you are looking for “Digital Marketing Consultant” profiles in “California”, you need to just enter those keywords and search.