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2 Main Advantages of eGrabber Over Salesloft

2 Main Advantages of eGrabber Over Salesloft

Clinton Rozario

Clinton Rozario

Product Manager at eGrabber
Clinton Rozario is a B2B List Building technology expert and architected LeadGrabber Pro, the B2B List Building Tool from eGrabber. Clinton joined eGrabber in 2003. He held key roles in R&D, developing strategic and proprietary technologies. He is now responsible for development of eGrabber's List Building and List Completion Tool Suite. He is also available on Google+ and LinkedIn.
Clinton Rozario

egrabber-vs-salesloft

We have had some people ask, what the differences are between eGrabber LeadGrabber and Salesloft prospector. So I asked eGrabber Founder/CEO, Chandra Bodapati, a few questions.

What is the biggest advantage of the eGrabber solution over SalesLoft Prospector?

Connect with Chandra on LinkedInThere are several advantages, let me highlight two ;

Our first advantage is, in addition to appending contact info for each prospect (like Salesloft does), we also find & append contact info of the prospect’s co-worker network. These additional emails of co-workers gives eGrabber users alternate paths to engage prospect, if direct contact fails.

It’s a well-known fact that people & executives in particular, are more likely to open emails from co-workers than strangers. Our co-worker email output gives more ways for users to network & get their message delivered to their prospects. This has the potential to double number of appointments & deals closed.

The co-worker emails feature is so helpful in reaching prospects that users who already have direct contact info of prospects, still use our tool to get co-worker research!

The co-worker emails also comes in handy when a prospect is not discoverable on the Internet. This happens if the prospect joined company recently or is just not active on the internet.

Why depend on one apple alone? Why not target the whole branch of co-worker apples? You are interested in the company signing on to your product or service. We provide you multiple ways to get into your account; multiple ways to get your target prospect’s attention.

You said 2 big advantages, what is the other one?

Connect with Chandra on LinkedInOur product costs 1/10th of Salesloft Prospector even though it is more accurate & delivers more research.
Users get better ROI with the eGrabber solution. I’ve written in detail about this in my blog article, but let me summarize things for you here.

– Our $3,495/yr product lets you research 12,000 prospects a month, while Salesloft gets you ONLY 350 per month.

– We just introduced an even more affordable $595/year version, that lets you research 1,000+ prospects per month. Salesloft has no product in this price range.

Can’t Salesloft claim to be more accurate too?

Connect with Chandra on LinkedInWe are likely to be more accurate because, we shipped our product a couple of years before Salesloft did; we invented this product category (see our list of patents below); We spent more R&D years perfecting our technology;

Why does eGrabber cost so much less than Salesloft?

Connect with Chandra on LinkedInWe are able to deliver for lower cost, because of the way we designed our solution and who we market it to.

eGrabber costs less because our solution uses your PC & internet to store data & conduct research, while Salesloft does it on an expensive cloud infrastructure. So, we don’t incur costs associated with maintaining expensive web-servers, server data bases & Internet connection for every user on the cloud. We pass on the savings to you.

Another reason we can keep our costs lower, we don’t incur large marketing & sales expenses & huge trade show budgets Salesloft incurs in targeting Enterprise customers. Our customers are budget conscious list builders who we reach through email, phone, web & webinars. (see below for more details).

What does a typical eGrabber customer look like?

Connect with Chandra on LinkedInOur typical user, works on PC, builds prospect list from the web & works independently. They upload lists into their emailing system or CRM to start the next stage of prospecting.

Anything else you want to say to a prospect considering eGrabber?

Connect with Chandra on LinkedIneGrabber has been specializing in developing automation tools for B2B prospect list building for 15+ years. We have a hardcore R&D team that have helped us get 4+ US Patents, with more pending. We have products ranging from $50 to $3,500 that we have sold to 100,000+ companies.

We provide an excellent support & training infrastructure. We know how to serve small teams. Our head quarters is located in San Jose, CA.

We look forward to having you on-board as a customer.

Please download our trial version
http://www.egrabber.com/emailprospector/trial.html  and here’s how to use eMail-Prospector https://egrabber.com/blog/sales-prospecting-tool/how-to-use-email-prospector/

Image credits: Liz West and LucieG-Stock

How to do Prospecting at Business Events – A Three Phase Approach

How to do Prospecting at Business Events – A Three Phase Approach

Nishi Kanth

Nishi Kanth

Product Marketing Manager and Prospecting Expert at eGrabber Inc
I am an expert in social lead generation and social media prospecting. I use and market tools and can help sales and marketing professionals in targeted prospecting for improved responses and conversions.
Nishi Kanth

Business Events are great platforms to foster new relations and nurture the existing ones. Leverage them effectively.

One of the key components of the Annual Marketing Budget of any organization is participation in business events. Tradeshows, exhibitions, conferences, seminars; all these fall into this category. Business events are great platforms for companies to tell the market about themselves. They present to you an opportunity to interact with your prospects (decision makers), study your competitors, establish new partnerships, meet your existing customers, compile your sales and marketing intelligence and most importantly understand the changing landscape of your target markets. Sales and Marketing professionals will, however, agree that sales prospecting at business events is the top most objective for them because that alone will result in quick revenue. The other activities are important mainly from a branding and relationship management perspective.

Business events can be revenue aggregators, if planned and executed properly. However the flip side is the costs associated; Exhibiting / Sponsor costs, collateral costs, travel and accommodation costs and much more.  This actually means that your participation in any event is fruitful only, if you are able to create a healthy prospect funnel out of every event that you plan to attend, which will result in improved ROI.

Here is a three phase approach that is recommended for every professional who wants to make the best out of any business event

Prospecting Before the Event

“The Key is to build B2B Contact Lists”

One of the key things for any business development professional is, to have a calendar filled with appointments with your prospects. Every event will have a dedicated portal, active for a few months, before the event where in the list of participating companies will be made available. You must build the entire B2B contact list and identify the “MUST MEET” companies at the event. If you are lucky, you may also find the names of the representatives of those companies. If you notice that the representative is the decision maker you wish to meet, you will need to make an appointment via email or phone. That way you have fortified a sales prospecting opportunity. In case you only have the company’s name, you can use LinkedIn to identify the decision maker within that company. You can check with the decision maker if you can have a meeting at the event or ask for reference for the meeting with the representative. Read my blog on Engaging C Level decision makers on LinkedIn

Another important step is to run a campaign to all your prospects informing them about your presence. You need to tell them your location and invite them to meet you. Email marketing, tele- calling, banner advertisements and so on could be some techniques. Another method is to direct message your decision makers on LinkedIn.

Prospecting During the Event

“The Key is Prospect Research”

The major challenge during the event is that the time to speak to your decision maker / prospect is extremely limited. More often than not, you will find people waiting outside the booth for you to finish the meeting. After all, no one would want to let go off such an opportunity. One of the key things that will make your meetings more meaningful is when you so a thorough prospect research well in advance. You need to equip yourself with as much information as possible about your decision maker before the meeting. To put it simply, you must have a 360 degree view of your prospect. It would be a very good idea to start the meeting saying “Hey, I read your blog post on managing sales pipeline. I think it was pretty impressive; I second the point where you spoke about targeted lead generation. I am here to talk to you about this. My software actually eases the process of lead gen and helps you in targeted prospecting”. For tips on knowing more about your prospects, Read my blog on Effective Prospect Research

Post Event

“The Key is Planned Follow Up”

Lot of sales professionals do an extremely good job in generating warm leads during the events. However the percentage of conversion is usually not as expected. One of the primary reasons is insufficient follow up. You need to understand that even for your prospect; the excitement pertaining to the event fades away once he is back to work. It is your job to remind your prospect of what was discussed and move things forward. It is very unlikely that your prospect will come back to you saying “Hey, nice to meet you during the XYZ event, I wish to purchase your software. Here is the purchase order”.

This will not happen. You need to follow up with your prospects. Another aspect of sales prospecting is touching base with those prospects that you never got to meet during the event. Most of the trade shows make directories available to you (some of them charge you, worth the spend). Buy one such directory and contact the other prospects whom you have never got to meet. Email or call them and refer the event as a talking point, “Hey I was there at the XYZ event, but could not catch up with you, I think you would be interested in learning about our unique social prospecting tool, can we talk?”. View our webinar on Prospect Follow Up

The Smart Way

We have a sales prospecting software called Account-Researcher which eases the whole process of prospecting for events that you attend. Our tool helps you in getting the list of emails and phone numbers of your prospects. By generating such lists, you can easily set up prior appointments over email or phone campaigns. Moreover, it gets you the 360 degree view of our prospect, their website, social presence, LinkedIn information etc which you can use to strike our conversations with your prospects. Post the event, you can use the same tool to build the B2B contact lists of other prospects whom you may have missed meeting during the event.

Start Download your 7 Days FREE Trial Now!

 

Effective B2B Prospecting and Beating Sales Call Reluctance

Effective B2B Prospecting and Beating Sales Call Reluctance

Nishi Kanth

Nishi Kanth

Product Marketing Manager and Prospecting Expert at eGrabber Inc
I am an expert in social lead generation and social media prospecting. I use and market tools and can help sales and marketing professionals in targeted prospecting for improved responses and conversions.
Nishi Kanth

One of the key things any seasoned sales professional will agree with is that sales happen majorly due to the prospects’ trust on the sales person than on the product or service. While a good product or service triggers the sale process, it is the selling mechanism that actually instils the confidence in the prospects and translates them into customers. It is better understood if I say that sellers, but not the offerings are the key differentiators in today’s competitive market place.

In a webinar, Connie Kadansky, a professional sales coach shares some workable insights on effective prospecting and beating the sales call reluctance.

sales call reluctance coach

Connie has won several accolades in her professional journey- Best in Class for Assessments for SPQ gold assessment, ATM Gold Toastmasters International and Scholarship to China REN coaching to name a few.

Connie has been interviewed by Wall street Journal and has been a delegate to Rwanda to work with women in parliament.

Connie points out that Prospecting is the “must have” competency for every sales professional. By understanding the nuances of effective prospecting, sales professionals can present themselves and their offerings better to the prospects thereby resulting in improved conversions. The reality however is that, lack of confidence and an inconsistent approach, act as hurdles to sales professionals resulting in lesser success.

Connie talks about three important things every sales professional must inculcate. The three things she talks about make every sales professional more credible and unique.

Prospecting

The participants of the webinar also had an opportunity to hear Connie speak about visibility management and a unique sales model for improved results. They also got to hear Connie’s views on correlation between prospecting and sales and why sales professionals do not prospect proactively.

At this point, we had another speaker Clinton Rozario who spoke about some very powerful prospecting tools that eGrabber develops and markets.

Sales Prospecting Tool

Clinton is the chief architect of targeted prospect list building tools and showed the participants on how they can build targeted prospect lists for improved success and response.

The second part of the expert talk dealt with call reluctance and the four “A“s to eliminate it.

4 As of call reluctance

While explaining these simple steps, Connie threw some light on the behavioural types of sales professionals with special focus on the associated phobia.

The webinar finally closed with some techniques on overcoming call reluctance and factors that block success.

eliminating sales call reluctance

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How to Do Prospect Research – For Better Sales Calls and Improved Conversions

How to Do Prospect Research – For Better Sales Calls and Improved Conversions

Nishi Kanth

Nishi Kanth

Product Marketing Manager and Prospecting Expert at eGrabber Inc
I am an expert in social lead generation and social media prospecting. I use and market tools and can help sales and marketing professionals in targeted prospecting for improved responses and conversions.
Nishi Kanth

In our last blog, we saw how you can leverage social networks to identify and contact C-Level decision makers in your prospective companies. You saw a few techniques on how you can leverage LinkedIn to establish an initial contact and thereon continue the dialogue over your prospect’s business email.

Let us now try and understand what you need to do once your prospect is ready to hear your proposition. One of the most common mistakes that sales professionals commit is to try and make every sales call the same. We must realize that your prospects may be similar, but are not the same. Hence every sales call you make needs to be different and tailor-made to the individual needs of your prospect. The end objective of any sales call is to propose a solution that the prospect wants, but not the one that you have.

Follow these simple steps to make your sales call a worthy one.

Know Your Prospect

One of the key steps in sales prospecting is to gather as much information as possible about your prospect. You need to get a 360 degree view of your prospect, the industry they operate in, their target customers, their possible business challenges, their growth plans and so on. By being well informed of the prospect, you have better chances of having the prospect hear you better. A few places where you can find some information about your prospects are being presented below. This is not an exhaustive list, but a good starting point, for sure.

Research The Company

Company website – You need to understand your prospect’s line of business, what is their business objective, what could be their biggest challenge and what is their value proposition to their customers, and how you will contribute in helping them achieve their business goals.

Examine who their customers are, what problem of their customers are your prospects trying to address, and how can you help them in solving those problems. By having all this handy, your sales call will turn out to be more of a requirements gathering meeting than a typical pitching.

Research the Professional Side of the Decision Maker

LinkedIn profiles – One of the key forums that sales professionals need to leverage in a B2B prospecting framework is LinkedIn. A LinkedIn profile will tell you what kind of a person your prospect is. Read through the profile. Observe the groups subscribed to; read the discussions where you see some participation, see if you have some common connections who can write a nice line about you even before the meeting. Examine if your prospect is asking questions pertaining to some challenge and if you can solve that challenge. All these small things make you more familiar to your prospect even before the call. You would have figured out your call opening statement.

Research the Personal Side of the Decision Maker

Blogs– Sales prospecting can be more meaningful when you also know what kind of a person your prospect is. If your prospect is a blogger, it is worth spending time reading through those blogs. The choice of words will give you an idea on how you should moderate the call with your prospect. If the content is extremely professional and brief to the point, you should adopt the same strategy during your call / meeting. If you find liberal dosages of humour, you can adopt a more friendly approach. A nice way to start the conversation would be to congratulate your prospect for a recent achievement.

The Smart Way

We have a fantastic prospect research tool – eGrabber eMail Prospector – that will get you the business information about any prospect from any nook and corner of the Internet. The best part about this is it can get you the business email and phone of the prospect in a jiffy. This means your time to research and search for information about your prospect is significantly cut down and you have more time to focus on preparing for every call.

Experience the tool

In a nutshell, research well, talk to your prospect in his language and make “prospect research” a part of your working style. Believe me, your prospects will enjoy talking to you and your sales become a cake walk.

Happy Selling!!

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About MeI am passionate about helping clients in building a workable prospect funnel. I can help people micro target and gain better results of the campaigns. I have experience across the entire breadth of sales and marketing functions. I use a combination of time tested and disruptive methods to increase the lead funnel of any organization.

 

Time – Prospecting – And Getting the Jump On Both

Time – Prospecting – And Getting the Jump On Both

Ambi Moorthy

Ambi Moorthy

Product Marketing at eGrabber Inc.
Passionate product marketing professional - managing B2B content generation, webinar production & strategic relationships with B2B and recruiting industry experts, partners / resellers, also developing original marketing content for company website, newsletters, articles, Ads, blogs.
Ambi Moorthy

There are a lot of critical steps to prospecting new B2B customers. Two of the most common challenges is finding the right target, and then engaging with them. Every day sales people challenged by finding the right contact, their contact info and related information. Even if you use LinkedIn or other tools, you need to be able to connect directly.

Join Tibor Shanto, a sales leader for over 25 years, helping companies achieve and improve their revenue goals.

CEOs, VPs and Directors call Tibor a brilliant sales tactician, he works with leading B2B sales organizations, and creates double digit growth through the execution of their strategy by using the right combination of strategic and tactical execution supported by metrics and a Follow-Through Action Plan.

This webinar deals with the issues of how to find contact information for people you don’t yet know, and then how to engage with them.

  • You’ll also learn the advantage of using Account-Researcher, will save serious time involved in the effort of finding leads and their contact information, and allow you to invest that time in more productive and high value activities, like connecting directly with the prospect.
  • Know how to manage that initial conversation is the other challenge we will address to help you make the most with the leads you generate.
  • Find out how to maximize your time and efforts, how to structure the initial call, and how to manage “objections” so you can move from cold call to selling to buyer more quickly and efficiently.

Click here to register for the webinar on October 21, 2013 at 11:00 AM PT.