{"id":11662,"date":"2021-01-25T11:01:23","date_gmt":"2021-01-25T19:01:23","guid":{"rendered":"https:\/\/www.egrabber.com\/blog\/?p=11662"},"modified":"2025-02-28T02:17:40","modified_gmt":"2025-02-28T10:17:40","slug":"effective-account-based-marketing-method-and-software","status":"publish","type":"post","link":"https:\/\/www.egrabber.com\/blog\/effective-account-based-marketing-method-and-software\/","title":{"rendered":"Effective Account Based Marketing Method and Software"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this blog, you will learn how to identify highly-valuable accounts and reach key decision makers in those companies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-account-based-marketing\"><\/span><strong>What is Account Based Marketing<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-account-based-marketing\"><\/span><strong>Why Account Based Marketing<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Account Based Marketing approach <\/strong>let\u2019s you jump start your sales process by helping you sell directly to the best-fit or highly-valuable accounts. You will not seem to waste time engaging unqualified leads who aren\u2019t the right fit to your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can move directly to a phase were you can engage with your target accounts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Account Based Marketing allows you to rule out less-valuable accounts early on the process and help you identify high-value companies quickly. It enables sales, marketing and lead generation teams to build targeted account lists. Which helps to:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Shorten Your Sales Cycle:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Shorter sales cycle means that you can engage with more number of prospects during the same time frame.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Generate High ROI:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Of all the B2B marketing tactics, account based marketing is a measurable method providing the highest ROI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Waste&nbsp;Fewer Resources:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Focusing your time and resources on accounts that are more likely to close stops you from wasting your resources.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"account-based-lead-generation-and-prospecting\"><\/span><strong>Account Based Lead Generation and prospecting<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.egrabber.com\/managementfinder\/\" rel=\"noreferrer noopener\"><strong>LeadGrabber Management-Finder Pro <\/strong><\/a>is an Account Based <strong><a href=\"https:\/\/www.egrabber.com\/lead-generation-software.html\">Lead Generation software<\/a><\/strong> exclusively designed for B2B businesses to identify key decision makers contact, at specific company, within a specific market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Import Target Companies List<\/strong><strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Capture target accounts from any Website, Job boards or Angel List. LeadGrabber MF Pro captures Company Name, Website URL and other company related information available on the internet in a single click.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Note: You can store this in a speadsheet format.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Append Decision makers<\/strong><strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Choose the decision maker title you want to find for the list of companies you have. LeadGrabber MF Pro <strong><a href=\"https:\/\/www.egrabber.com\/blog\/how-to-find-ceo-email-address\/\">finds C-Level Executives<\/a><\/strong> Names, Job-Titles with Verified Work Email Address, Work Phone and LinkedIn&nbsp;ID by searching the Internet and social media networks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This tool finds verified corporate email-IDs of all prospects to ensure that the emails are spam safe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Engage through Personalized Email Campaigns<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Email marketing is still a valuable marketing channel when it comes to Account Based Marketing. But it takes personalized marketing email message for each company unlike volume based marketing campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fill in the form below to build CXOs lists for your targeted accounts 20x&nbsp;faster than marketing and lead generation teams can build manually.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>In this blog, you will learn how to identify highly-valuable accounts and reach key decision makers in those companies. What is Account Based Marketing Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer&hellip;&nbsp;<\/p>\n","protected":false},"author":24,"featured_media":11700,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":"","jetpack_post_was_ever_published":false},"categories":[416],"tags":[],"class_list":["post-11662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-lead-generation"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.egrabber.com\/blog\/wp-content\/uploads\/2021\/01\/effective-account-based-marketing-method-and-software.png?fit=1038%2C576&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/posts\/11662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/comments?post=11662"}],"version-history":[{"count":7,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/posts\/11662\/revisions"}],"predecessor-version":[{"id":18488,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/posts\/11662\/revisions\/18488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/media\/11700"}],"wp:attachment":[{"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/media?parent=11662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/categories?post=11662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/tags?post=11662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}