{"id":11662,"date":"2021-01-25T11:01:23","date_gmt":"2021-01-25T19:01:23","guid":{"rendered":"https:\/\/www.egrabber.com\/blog\/?p=11662"},"modified":"2025-02-28T02:17:40","modified_gmt":"2025-02-28T10:17:40","slug":"effective-account-based-marketing-method-and-software","status":"publish","type":"post","link":"https:\/\/www.egrabber.com\/blog\/effective-account-based-marketing-method-and-software\/","title":{"rendered":"Effective Account Based Marketing Method and Software"},"content":{"rendered":"\n<p>In this blog, you will learn how to identify highly-valuable accounts and reach key decision makers in those companies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-account-based-marketing\"><\/span><strong>What is Account Based Marketing<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-account-based-marketing\"><\/span><strong>Why Account Based Marketing<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Account Based Marketing approach <\/strong>let\u2019s you jump start your sales process by helping you sell directly to the best-fit or highly-valuable accounts. You will not seem to waste time engaging unqualified leads who aren\u2019t the right fit to your business.<\/p>\n\n\n\n<p>You can move directly to a phase were you can engage with your target accounts.<\/p>\n\n\n\n<p>Account Based Marketing allows you to rule out less-valuable accounts early on the process and help you identify high-value companies quickly. It enables sales, marketing and lead generation teams to build targeted account lists. Which helps to:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Shorten Your Sales Cycle:<\/strong><\/h3>\n\n\n\n<p>Shorter sales cycle means that you can engage with more number of prospects during the same time frame.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Generate High ROI:<\/strong><\/h3>\n\n\n\n<p>Of all the B2B marketing tactics, account based marketing is a measurable method providing the highest ROI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Waste&nbsp;Fewer Resources:<\/strong><\/h3>\n\n\n\n<p>Focusing your time and resources on accounts that are more likely to close stops you from wasting your resources.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"account-based-lead-generation-and-prospecting\"><\/span><strong>Account Based Lead Generation and prospecting<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.egrabber.com\/managementfinder\/\" rel=\"noreferrer noopener\"><strong>LeadGrabber Management-Finder Pro <\/strong><\/a>is an Account Based <strong><a href=\"https:\/\/www.egrabber.com\/lead-generation-software.html\">Lead Generation software<\/a><\/strong> exclusively designed for B2B businesses to identify key decision makers contact, at specific company, within a specific market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Import Target Companies List<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Capture target accounts from any Website, Job boards or Angel List. LeadGrabber MF Pro captures Company Name, Website URL and other company related information available on the internet in a single click.<\/p>\n\n\n\n<p>Note: You can store this in a speadsheet format.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Append Decision makers<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Choose the decision maker title you want to find for the list of companies you have. LeadGrabber MF Pro <strong><a href=\"https:\/\/www.egrabber.com\/blog\/how-to-find-ceo-email-address\/\">finds C-Level Executives<\/a><\/strong> Names, Job-Titles with Verified Work Email Address, Work Phone and LinkedIn&nbsp;ID by searching the Internet and social media networks.<\/p>\n\n\n\n<p>This tool finds verified corporate email-IDs of all prospects to ensure that the emails are spam safe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Engage through Personalized Email Campaigns<\/strong><\/h3>\n\n\n\n<p>Email marketing is still a valuable marketing channel when it comes to Account Based Marketing. But it takes personalized marketing email message for each company unlike volume based marketing campaigns.<\/p>\n\n\n\n<p>Fill in the form below to build CXOs lists for your targeted accounts 20x&nbsp;faster than marketing and lead generation teams can build manually.<\/p>\n\n\n\n<div class=\"container-fluid content\">\n        <div class=\"row\">\n            <div class=\"col-xs-12 col-sm-12 col-md-8 col-md-offset-0\">\n<form name=\"frm\" method=\"post\" class=\"frm form-horizontal reg-page\" action=\"https:\/\/www.egrabber.com\/egforms\/upsert\/\">    \n                    <div class=\"form-group has-feedback margin-bottom-20\">\n                    <label class=\"control-label\" for=\"name\">Name <span class=\"color-red\">*<\/span><\/label>\n                    <div class=\"controls\">\n                    <input name=\"name\" type=\"text\" id=\"name\" class=\"name form-control\">\n                    <\/div>\n                    <\/div>\n\n                     <div class=\"form-group has-feedback margin-bottom-20\">\n                    <label class=\"control-label\" for=\"company\">Company <span class=\"color-red\">*<\/span><\/label>\n                    <div class=\"controls\">\n                     <input name=\"company\" type=\"text\" id=\"company\" class=\"company form-control\">\n                    <\/div>\n                    <\/div>\n\n                    <div class=\"form-group has-feedback margin-bottom-20\">\n                  <label class=\"control-label\" for=\"email\">Email Address <span class=\"color-red\">*<\/span><\/label>\n                    <div class=\"controls\">\n                     <input name=\"email\" type=\"text\" id=\"email\" class=\"email form-control\">\n                    <\/div>\n                    <\/div>\n\n              \t\t <div class=\"form-group has-feedback margin-bottom-20\">\n                 \t<label class=\"control-label\" for=\"phone\">Phone <span class=\"color-red\">*<\/span><\/label>\n                    <div class=\"controls\">\n                       <input name=\"phone\" type=\"text\" id=\"phone\" class=\"phone form-control\">\n                    <\/div>\n                    <\/div>\n\n                   <div class=\"form-group has-feedback margin-bottom-20\" style=\"display:none\">\n                 \t<label class=\"control-label\" for=\"heard_from\">Where did you hear about this product?<\/label>\n                    <div class=\"controls\">\n                       <input name=\"heard_from\" type=\"text\" class=\"heard_from form-control\">\n                    <\/div>\n                    <\/div>\n                    <div class=\"row\" style=\"margin-bottom:20px;\">\n                     <div class=\"col-xs-12 col-sm-12 col-md-12\" style=\"display:none\">\n                   <strong> Subscribe to<\/strong>\n                    <\/div>\n                        <div class=\"col-xs-12 col-sm-12 col-md-12 checkbox\"> <label style=\"display:none\">\n                        <input type=\"checkbox\" value=\"no\" name=\"eg_webinar_service\" id=\"eg_webinar_service\" checked=\"\" style=\"display:none\"> eGrabber Webinar series\n                        <\/label> \n<input type=\"hidden\" name=\"reply\" value=\"https:\/\/www.egrabber.com\/managementfinder\/thankyou\/\">\n<input type=\"hidden\" name=\"code\" value=\"EMF\">\n<input name=\"promo\" type=\"hidden\" id=\"promo\" value=\"eGrabber_Website\">\n                                <input name=\"eGrabberReferrerURL\" type=\"hidden\" id=\"eGrabberReferrerURL\">\n                                <input name=\"timezone\" type=\"hidden\" id=\"timezone\">\n\t\t\t\t<input name=\"webpages_duration_history\" type=\"hidden\" id=\"webpages_duration_history\">\n                                <input name=\"jrox\" type=\"hidden\" id=\"jrox\" value=\"null\">\n                                <input name=\"keygen\" type=\"hidden\" id=\"keygen\" value=\"1\">\n                                <input name=\"searchkeyword\" type=\"hidden\" id=\"searchkeyword\">\n                                <input name=\"lead_source\" type=\"hidden\" id=\"lead_source\" value=\"eGrabber_Website\">\n                                     \n\t\t\t\t\t\t<\/div>\n                        <div class=\"col-xs-12 col-sm-12 col-md-12 text-center\" style=\"margin-top:-20px;\">\n                            <button class=\"downloadbtn_b btn-u\" name=\"downloadbtn_b\" type=\"button\" value=\"\">Download Now<\/button>\n                            <div class=\"disabled-txt\" style=\"display:none\">&#8230;taking you to the tool-download page, please wait&#8230;<\/div>\n                        <\/div>\n                    <\/div>\n              <\/form>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<script type=\"text\/javascript\">       (() => {\n            let vSubmit = document.querySelectorAll(\"button\");\n\n                const validateEmail = (email) => {\n                let re = \/^(([^<>()[\\]\\\\.,;:\\s@\\\"]+(\\.[^<>()[\\]\\\\.,;:\\s@\\\"]+)*)|(\\\".+\\\"))@((\\[[0-9]{1,3}\\.[0-9]{1,3}\\.[0-9]{1,3}\\.[0-9]{1,3}\\])|(([a-zA-Z\\-0-9]+\\.)+[a-zA-Z]{2,}))$\/;\n                return re.test(email);\n                }\n\n                const validateBusinessEmail = (buzEmail) => {\n                    let invalid_email_domains = [\"gmail\", \"outlook\", \"aol\", \"comcast\", \"yahoo\", \"hotmail\", \"rediff\",\"fastmail\",\"email\",\"hushmail\", \"rocketmail\", \"groupmail\", \"mail\", \"icloud\", \"gmx\", \"yandex\", \"protonmail\", \"verizon\", \"sympatico\", \"bigpond\", \"msn\"],businessEmail = '', businessEmailDomain = '', isValid = true;\n                    if(buzEmail !==\"\" && validateEmail(buzEmail))\n                    {\n                    buzEmail = buzEmail.toLowerCase();\n                    businessEmail = buzEmail.split(\"@\");\n                    businessEmail = businessEmail[1];\n                    }\n                    if(businessEmail !== '')\n                    {\n                    businessEmailDomain = businessEmail.split(\".\");\n                    businessEmailDomain = businessEmailDomain[0];\n                    for (var i = 0; i < invalid_email_domains.length; i++) {\n                        if (businessEmailDomain.indexOf(invalid_email_domains[i]) > -1) {\n                            console.log(\"invalid biz address found\");\n                            isValid = false;\n                            break;\n                        }\n                    };\n                    }\n                    \/\/alert(isValid);\n                    return isValid;\n                }\n                \n                const validatePhone = (phone) => {\n                let re = \/^[0-9]*$\/;\n                return re.test(phone);\n                }\n\n                const showError = (eName, eCompany, eEmptyEmail, eValidEmail, eBuzEmail, ePhone, _this) => {                 \n                    let wrapperDiv = _this.closest(\".form-horizontal\").querySelectorAll(\".form-group\"), \n                            errorDiv = document.createElement(\"div\");\n\n                    if(eName) {\n                            errorDiv.innerText = \"This field is required.\";\n                            errorDiv.setAttribute(\"class\", \"error name-error color-red\");\nerrorDiv.style.color=\"red\"\n                            if (!(document.contains(_this.closest(\".form-horizontal\").querySelector(\".name-error\")))) {\n                                wrapperDiv[0].appendChild(errorDiv);\n                            }   \n                            \n                    }\n                    if(eCompany) {\n                            errorDiv.innerText = \"This field is required.\";\n                            errorDiv.setAttribute(\"class\", \"error company-error color-red\");\n                            if 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                      this.closest(\".form-horizontal\").querySelector(\".disabled-txt\").style.display=\"block\";                            \n\t\t            set_storage(); \n                            this.closest(\".form-horizontal\").submit();\n                            \/\/ let resetInput = document.querySelectorAll(\"input[type=text]\");\n                            \/\/ for (let i = 0, l = resetInput.length; i < l; i++)\n                            \/\/ {\n                            \/\/     resetInput[i].value = null\n                            \/\/ }\n                        }\n                }\n\n            \/\/Onclick Starts\n            vSubmit.forEach(submit => submit.addEventListener(\"click\", trialValidate, false));\n        })();\nwindow.addEventListener(\"hashchange\", function () {\n\twindow.scrollTo(window.scrollX, window.scrollY - 100);\n});\n        <\/script>\n","protected":false},"excerpt":{"rendered":"<p>In this blog, you will learn how to identify highly-valuable accounts and reach key decision makers in those companies. What is Account Based Marketing Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer&hellip;&nbsp;<a href=\"https:\/\/www.egrabber.com\/blog\/effective-account-based-marketing-method-and-software\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">Effective Account Based Marketing Method and Software<\/span><\/a><\/p>\n","protected":false},"author":24,"featured_media":11700,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[416],"tags":[],"class_list":["post-11662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-lead-generation"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.egrabber.com\/blog\/wp-content\/uploads\/2021\/01\/effective-account-based-marketing-method-and-software.png?fit=1038%2C576&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/posts\/11662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/comments?post=11662"}],"version-history":[{"count":7,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/posts\/11662\/revisions"}],"predecessor-version":[{"id":18488,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/posts\/11662\/revisions\/18488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/media\/11700"}],"wp:attachment":[{"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/media?parent=11662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/categories?post=11662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/tags?post=11662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}