![\"Big](\"https:\/\/i0.wp.com\/www.egrabber.com\/blog\/wp-content\/uploads\/2014\/01\/tree-big-data-social-network-2.jpg?ssl=1\" "\\"\\"")
<\/a>So what about today?\u00a0 We have more opportunities to \u201cfind\u201d prospective clients and candidates than ever before, which can lead to a little data overload.\u00a0 Not only that, there is a great deal of outdated contact information that lives perpetually on the Internet.\u00a0 The good news is that technology has grown with us and we no longer need to feed our CRM dead or decaying information.<\/p>\nIt seems everyone is jumping on the Big Data bandwagon and stuffing their CRM with as many data points as possible.\u00a0 This is a great start, but in order to capitalize on this data you need to follow 4 simple steps.<\/p><\/blockquote>\n
<\/span>1.\u00a0\u00a0 \u00a0Identify the best prospecting sources<\/span><\/h2>\n
This should be a recurring activity.\u00a0 You can\u2019t rely upon LinkedIn alone if you want to be the best and rise above your competition.\u00a0 Trade associations, social networks, and industry forums can be great resources.\u00a0 You can find less obvious sources by performing web searches for questions your prospects might search for.\u00a0 You never know where the Bing, Yahoo, or Google trail might lead you.<\/p>\n
<\/span>2.\u00a0\u00a0 \u00a0Capture your prospect\u2019s data<\/span><\/h2>\n
This step sounds a little simple and boring, but it is important to efficiently capture the freshest data possible.\u00a0 Thankfully the old days of manually typing or copy\/paste are gone.\u00a0 Today we have amazing tools at our disposal.\u00a0 One of the best on the market is Account Researcher.\u00a0 This technological gem gives you the ability to quickly identify your target prospect\u2019s most accurate contact information available.\u00a0 This way when you upload to your CRM or ATS you can skip the authentication step in the process saving you time to begin your outreach.<\/p>\n
<\/span>3.\u00a0\u00a0 \u00a0Authenticate your data<\/span><\/h2>\n
If you\u2019re not capturing your data with a real time tool such as Account Researcher, this is an important step.\u00a0\u00a0 Having another contact in your CRM is worthless if you have inactive email addresses and phone numbers.\u00a0 Many CRMs have social integrations that can help you authenticate information after it has been uploaded.<\/p>\n
<\/span>4.\u00a0\u00a0 \u00a0Set up automated marketing steps<\/span><\/h2>\n
Since we all practice permission-based marketing, it all starts there.\u00a0 Once in place, you\u2019ll want to have a concise set of actions to convert that prospect into a warm lead. (There\u2019s an entire article on this step that you\u2019ll want to stay tuned for.)<\/p>\n
Essentially every marketer, sales pro, and recruiter lives and dies by their database.\u00a0 It\u2019s no surprise that the biggest prospect funnels yield the greatest results.<\/p>\n
Business has changed quite a lot with the advances in technology we\u2019ve seen over the last few years.\u00a0 The one thing that remains the same is the power of our business relationships. After all, 259 million LinkedIn users can\u2019t be wrong.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Remember the \u201cgood \u2018ole days\u201d of clawing and scratching for every single business card you could get your hands on and manually entering them into a spreadsheet?\u00a0 We knew then the power of a business network, and the necessity of building a strong database. The good news was that there was a high probability that… The New Rules of Data<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":1253,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-1252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-candidate-sourcing"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.egrabber.com\/blog\/wp-content\/uploads\/2014\/01\/woman-face-social-networks-big-data.jpg?fit=640%2C452&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/posts\/1252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/comments?post=1252"}],"version-history":[{"count":1,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/posts\/1252\/revisions"}],"predecessor-version":[{"id":16071,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/posts\/1252\/revisions\/16071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/media\/1253"}],"wp:attachment":[{"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/media?parent=1252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/categories?post=1252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/tags?post=1252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}