{"id":2482,"date":"2019-08-03T03:17:43","date_gmt":"2019-08-03T10:17:43","guid":{"rendered":"http:\/\/egrabber.com\/blog\/?p=2482"},"modified":"2026-03-15T23:45:54","modified_gmt":"2026-03-16T06:45:54","slug":"marketing-lists","status":"publish","type":"post","link":"https:\/\/www.egrabber.com\/blog\/marketing-lists\/","title":{"rendered":"How to keep your Marketing Lists Clean & Accurate"},"content":{"rendered":"

\"Internet<\/a>The outcome of your B2B marketing campaigns solely depends on the quality of your Emailing \/ Cold-calling Lists. Yes, \u00a0you got to have accurate data if you want to determine the \u2018persona\u2019 of your prospects. And you got to have their correct \u00a0contact information if you want to reach them. But, does that happen all the time?<\/p>\n

The answer is a big NO. Companies often struggle to maintain up-to-date and accurate information about their prospects \/ \u00a0customers. In most of the cases, they find the data to be incomplete, obsolete, duplicated and so on.<\/p>\n

Research reveals that nearly 70% of contact information<\/strong><\/a> in any database gets outdated in 12 months or so. The job titles, \u00a0email addresses, phone numbers and mailing addresses don’t remain the same. In other words, they are incorrect and all \u00a0your marketing activities based on that obsolete information would be a huge waste of time and resources.<\/p>\n

So you got to update your database periodically if you want to make the most out of it. One of the ways to do it is to contact each person and verify the details. This is feasible only if you have a few contacts. If your database contains tens of thousands of records, then it becomes a time-consuming and tiresome task. This is where an Internet research software such as LeadResearcher Pro can be handy.<\/p>\n

LeadResearcher has a \u2018Track\u2019 feature that helps you to keep your marketing lists clean & accurate<\/strong>. All you need to do is:<\/p>\n