{"id":8995,"date":"2020-02-04T04:40:27","date_gmt":"2020-02-04T12:40:27","guid":{"rendered":"https:\/\/www.egrabber.com\/blog\/?p=8995"},"modified":"2025-06-19T22:54:55","modified_gmt":"2025-06-20T05:54:55","slug":"how-to-use-linkedin-for-leads","status":"publish","type":"post","link":"https:\/\/www.egrabber.com\/blog\/how-to-use-linkedin-for-leads\/","title":{"rendered":"How to use LinkedIn Likes to Generate New Sales Leads"},"content":{"rendered":"\n<p>According to Forbes, \u201c2O2O is the year of personalized marketing.\u201d Email personalization helps you to not just reach inboxes but also humans. Focused lists&nbsp;with personalized email blasts have been shown to <strong>generate new sales leads<\/strong>&nbsp;than generic emails sent to an entire list. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\" style=\"border-right: 5px solid #455A64;\">\n<p style=\"font-style: normal; text-align: center;\"><strong style=\"font-size: 18px; text-align: center;\"><u><a href=\"https:\/\/www.egrabber.com\/leadgrabberpro\/linkedin-prospecting.html\"  rel=\"noreferrer noopener\">LinkedIn Prospecting Tool to Generate B2B Sales Leads- Try for Free<\/a><\/u><\/strong><\/p><\/blockquote>\n\n\n\n<p>In a customer-centric world, prospects expect to receive more personalized content and experience. Most of the marketers agree to the fact that email personalization helps increase customer engagement, open &amp; click-through rates, and sales revenue. Therefore, it is essential for B2B Businesses to personalize all their marketing and lead generation campaigns to get leads and maximize ROI. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"email-personalization-strategy-to-get-leads-maximize-roi\"><\/span><strong>Email Personalization Strategy to Get Leads &amp; Maximize ROI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Typically, email personalization is done using common demographics such as the prospect\u2019s name, title, or company. But if you want to get maximum results, you have got to know the finer details of the prospects such as his\/her interests. Based on this information, you can target your audience with similar interests. When you personalize your email \u2013 subject line, content based on your prospects\u2019 interests, chances are high for open &amp; click-through rates. Once you find a more similar audience, you will have a list of prospects with similar interests whom you can reach out to. This is called tighter targeting.<\/p>\n\n\n\n<p>Unlike sending a generic email template to thousands of prospects, sending personalized emails to focused lists based on tighter targeting will help you boost lead generation results. You can get more sales leads &amp; increase conversions. It will also help you avoid the spam trap and retain your sender&#8217;s reputation. &nbsp; <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-use-linkedin-to-generate-new-sales-leads\"><\/span><strong>How to use LinkedIn to Generate New Sales Leads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u201cLinkedIn LIKES<\/strong>\u201d marketing is one successful lead generation method that I used to <a href=\"https:\/\/www.egrabber.com\/lead-generation-software.html\">generate new sales leads<\/a>. It helped me to personalize emails effectively, generate targeted sales leads and get great results. &nbsp; <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-%e2%80%98linkedin-likes-marketing\"><\/span><strong>What is \u2018LinkedIn LIKES\u2019&nbsp;Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>LinkedIn is the only professional network that gives precise data about user interests and activities. \u2018<strong><em>LinkedIn LIKES<\/em><\/strong>\u2019\u00a0marketing helps you to find your prospect\u2019s interests and also find prospects with similar interests. If used effectively, it can become a powerful LinkedIn lead generation tool especially for people who use LinkedIn for <a href=\"https:\/\/www.egrabber.com\/email-researcher\/\">sales prospecting<\/a>.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-leverage-linkedin-likes-for-b2b-lead-generation\"><\/span><strong>How to leverage LinkedIn likes for B2B lead generation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Engage with your Social Media Audience<\/strong><br> If you have a bigger audience base and publish content or post articles to them on a daily basis, you might have a lot of people liking and commenting on your post. It is because they have found your product or services useful. \u2018<em>LinkedIn likes<\/em>\u2019&nbsp;marketing helps you to convert your LinkedIn Likes into New Sales Leads. You can target selected audience      and engage with them.  <br><\/li>\n\n\n\n<li><strong>Target your Prospects where they Flock Together<br><\/strong> Follow experts and relevant hash tags that your prospects would be interested      in. This helps you to target your prospects more accurately as they are      found at one place based on their interests.  <\/li>\n<\/ul>\n\n\n\n<p>LinkedIn Likes marketing helps you to find your prospect\u2019s interest and <a href=\"https:\/\/www.egrabber.com\/leadgrabberpro\/\">build a list of prospects<\/a>&nbsp;with similar interests. (Tighter targeting). You can use this email personalization strategy to get LinkedIn sales leads &amp; maximize results. <\/p>\n\n\n\n<p>In my case, our <a href=\"https:\/\/www.capterra.com\/p\/161233\/LeadGrabber-Pro\/reviews\/\" rel=\"noopener\">best customers<\/a> are people who are on LinkedIn and who use LinkedIn for sales prospecting. On that account, I follow cold email experts on LinkedIn who writes a lot about email marketing, cold email messaging and LinkedIn sales prospecting. I also follow hash tags such as <em>#sales #B2Bsales #emailtraining<\/em>, etc., Hence, I get all the related posts coming up in my newsfeed.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/i0.wp.com\/www.egrabber.com\/blog\/wp-content\/uploads\/2022\/05\/LinkedIn-likes-on-sales-hash-tag-post.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"324\" height=\"210\" src=\"https:\/\/i0.wp.com\/www.egrabber.com\/blog\/wp-content\/uploads\/2022\/05\/LinkedIn-likes-on-sales-hash-tag-post.png?resize=324%2C210&#038;ssl=1\" alt=\"\" class=\"wp-image-14518\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.egrabber.com\/blog\/wp-content\/uploads\/2022\/05\/LinkedIn-likes-on-sales-hash-tag-post.png?w=324&amp;ssl=1 324w, https:\/\/i0.wp.com\/www.egrabber.com\/blog\/wp-content\/uploads\/2022\/05\/LinkedIn-likes-on-sales-hash-tag-post.png?resize=300%2C194&amp;ssl=1 300w\" sizes=\"auto, (max-width: 324px) 100vw, 324px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>In my recent activity, I chose a LinkedIn post which had 700+ likes. I quickly segmented my list and chose prospects that are the best fit. I reached out to them via cold email.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-use-linkedin-likes-to-build-your-email-list\"><\/span><strong>How to use LinkedIn Likes to Build your Email List?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p> If you are wondering how I built an email list of people who liked the LinkedIn&nbsp;post&nbsp;and emailed them, read on. <\/p>\n\n\n\n<p>I used LeadGrabber Pro &#8211; a LinkedIn lead generation tool that copy pastes the Name, company and Title of the prospects into a grid. The software then appends missing contact information such as business email address and phone numbers. The tool also fills up the <a href=\"https:\/\/www.egrabber.com\/blog\/how-to-find-someones-linkedin-url-id\/\">LinkedIn ID<\/a>, Web URL, Company LinkedIn ID, job title level, business email domain, city, region, state, zip, industry and several other details of your prospects. Using these contact details, I was able to reach out to my prospects with a personalized email referring to the post that they liked on LinkedIn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B2B Cold Email Templates that Got Responses<\/strong><\/h3>\n\n\n\n<p>I used two different cold email templates and did an A\/B test. I added a screenshot of the post to one email and sent out the other with only text in it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/i0.wp.com\/www.egrabber.com\/blog\/wp-content\/uploads\/2022\/05\/Cold-email-template-ab-test.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1015\" height=\"746\" src=\"https:\/\/i0.wp.com\/www.egrabber.com\/blog\/wp-content\/uploads\/2022\/05\/Cold-email-template-ab-test.png?resize=1015%2C746&#038;ssl=1\" alt=\"\" class=\"wp-image-14519\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.egrabber.com\/blog\/wp-content\/uploads\/2022\/05\/Cold-email-template-ab-test.png?w=1015&amp;ssl=1 1015w, https:\/\/i0.wp.com\/www.egrabber.com\/blog\/wp-content\/uploads\/2022\/05\/Cold-email-template-ab-test.png?resize=300%2C220&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.egrabber.com\/blog\/wp-content\/uploads\/2022\/05\/Cold-email-template-ab-test.png?resize=768%2C564&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.egrabber.com\/blog\/wp-content\/uploads\/2022\/05\/Cold-email-template-ab-test.png?resize=367%2C270&amp;ssl=1 367w\" sizes=\"auto, (max-width: 1015px) 100vw, 1015px\" \/><\/a><\/figure>\n\n\n\n<p> To my surprise, the text won over the screenshot. But what I loved about this was, I sent out only 233 emails and got 16% response rate. I got a lot of appointments and sales conversions. That\u2019s a pretty great success for my targeted email campaign. <\/p>\n\n\n\n<p>As this works out really nice and got me a good number of targeted LinkedIn sales leads, I would encourage you to try LinkedIn likes marketing as well. You can customize selecting hash tags according to your own industry and your prospects\u2019 interests to make it work for you. Make sure you find out LinkedIn posts that your prospects have liked recently. This will help your prospects to recognize the post that you are talking about in your email. <\/p>\n\n\n\n<p>If you want to convert your <strong>LinkedIn likes into new LinkedIn sales leads<\/strong>, fill in the form below and we will get back to you with a live demo.<\/p>\n\n\n\n<div class=\"container-fluid content\">\n        <div class=\"row\">\n            <div class=\"col-xs-12 col-sm-12 col-md-8 col-md-offset-0\">\n<form name=\"frm\" method=\"post\" class=\"frm form-horizontal reg-page\" action=\"https:\/\/www.egrabber.com\/egforms\/upsert\/\">    \n                    <div class=\"form-group has-feedback margin-bottom-20\">\n                    <label class=\"control-label\" for=\"name\">Name <span class=\"color-red\">*<\/span><\/label>\n                    <div class=\"controls\">\n                    <input name=\"name\" type=\"text\" id=\"name\" class=\"name form-control\">\n                    <\/div>\n                    <\/div>\n\n                     <div class=\"form-group has-feedback margin-bottom-20\">\n                    <label class=\"control-label\" for=\"company\">Company <span class=\"color-red\">*<\/span><\/label>\n                    <div class=\"controls\">\n                     <input name=\"company\" type=\"text\" id=\"company\" class=\"company form-control\">\n                    <\/div>\n                    <\/div>\n\n                    <div class=\"form-group has-feedback margin-bottom-20\">\n                  <label class=\"control-label\" for=\"email\">Email Address <span class=\"color-red\">*<\/span><\/label>\n                    <div class=\"controls\">\n                     <input name=\"email\" type=\"text\" id=\"email\" class=\"email form-control\">\n                    <\/div>\n                    <\/div>\n\n              \t\t <div class=\"form-group has-feedback margin-bottom-20\">\n                 \t<label class=\"control-label\" for=\"phone\">Phone <span class=\"color-red\">*<\/span><\/label>\n                    <div class=\"controls\">\n                       <input name=\"phone\" type=\"text\" id=\"phone\" class=\"phone form-control\">\n                    <\/div>\n                    <\/div>\n\n                   <div class=\"form-group has-feedback margin-bottom-20\" style=\"display:none\">\n                 \t<label class=\"control-label\" for=\"heard_from\">Where did you hear about this product?<\/label>\n                    <div class=\"controls\">\n                       <input name=\"heard_from\" type=\"text\" id=\"heard_from\" class=\"heard_from form-control\">\n                    <\/div>\n                    <\/div>\n                    <div class=\"row\" style=\"margin-bottom:20px;\">\n                     <div class=\"col-xs-12 col-sm-12 col-md-12\" style=\"display:none\">\n                   <strong> Subscribe to<\/strong>\n                    <\/div>\n                        <div class=\"col-xs-12 col-sm-12 col-md-12 checkbox\"> <label style=\"display:none\">\n                        <input type=\"checkbox\" value=\"no\" name=\"eg_webinar_service\" id=\"eg_webinar_service\" checked=\"\" style=\"display:none\"> eGrabber Webinar series\n                        <\/label> \n<input type=\"hidden\" name=\"reply\" value=\"https:\/\/www.egrabber.com\/leadgrabberpro\/thanksforyourinterest\/\">\n<input type=\"hidden\" name=\"code\" value=\"LFP\">\n<input name=\"promo\" type=\"hidden\" id=\"promo\" value=\"eGrabber_Website\">\n                                <input name=\"eGrabberReferrerURL\" type=\"hidden\" id=\"eGrabberReferrerURL\">\n                                <input name=\"timezone\" type=\"hidden\" id=\"timezone\">\n\t\t\t\t<input name=\"webpages_duration_history\" type=\"hidden\" id=\"webpages_duration_history\">\n                                <input name=\"jrox\" type=\"hidden\" id=\"jrox\" value=\"null\">\n                                <input name=\"keygen\" type=\"hidden\" id=\"keygen\" value=\"1\">\n                                <input name=\"searchkeyword\" type=\"hidden\" id=\"searchkeyword\">\n                                <input name=\"lead_source\" type=\"hidden\" id=\"lead_source\" value=\"eGrabber_Website\">\n                                     \n\t\t\t\t\t\t<\/div>\n                        <div class=\"col-xs-12 col-sm-12 col-md-12 text-center\" style=\"margin-top:-20px;\">\n                            <button class=\"downloadbtn_b btn-u\" name=\"downloadbtn_b\" type=\"button\" value=\"\">Download Now<\/button>\n                            <div class=\"disabled-txt\" style=\"display:none\">&#8230;taking you to the tool-download page, please wait&#8230;<\/div>\n                        <\/div>\n                    <\/div>\n              <\/form>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<script type=\"text\/javascript\">       (() => {\n            let vSubmit = document.querySelectorAll(\"button\");\n\n                const validateEmail = (email) => {\n                let re = \/^(([^<>()[\\]\\\\.,;:\\s@\\\"]+(\\.[^<>()[\\]\\\\.,;:\\s@\\\"]+)*)|(\\\".+\\\"))@((\\[[0-9]{1,3}\\.[0-9]{1,3}\\.[0-9]{1,3}\\.[0-9]{1,3}\\])|(([a-zA-Z\\-0-9]+\\.)+[a-zA-Z]{2,}))$\/;\n                return re.test(email);\n                }\n\n                const validateBusinessEmail = (buzEmail) => {\n                    let invalid_email_domains = [\"gmail\", \"outlook\", \"aol\", \"comcast\", \"yahoo\", \"hotmail\", \"rediff\",\"fastmail\",\"email\",\"hushmail\", \"rocketmail\", \"groupmail\", \"mail\", \"icloud\", \"gmx\", \"yandex\", \"protonmail\", \"verizon\", \"sympatico\", \"bigpond\", \"msn\"],businessEmail = '', businessEmailDomain = '', isValid = true;\n                    if(buzEmail !==\"\" && validateEmail(buzEmail))\n                    {\n                    buzEmail = buzEmail.toLowerCase();\n                    businessEmail = buzEmail.split(\"@\");\n                    businessEmail = businessEmail[1];\n                    }\n                    if(businessEmail 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_this.closest(\".form-horizontal\").querySelectorAll(\".form-group\"), \n                            errorDiv = document.createElement(\"div\");\n\n                    if(eName) {\n                            errorDiv.innerText = \"This field is required.\";\n                            errorDiv.setAttribute(\"class\", \"error name-error color-red\");\nerrorDiv.style.color=\"red\"\n                            if (!(document.contains(_this.closest(\".form-horizontal\").querySelector(\".name-error\")))) {\n                                wrapperDiv[0].appendChild(errorDiv);\n                            }   \n                            \n                    }\n                    if(eCompany) {\n                            errorDiv.innerText = \"This field is required.\";\n                            errorDiv.setAttribute(\"class\", \"error company-error color-red\");\n                            if 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'eValidEmail', '', '', this); \n                        }\n                        else if(validateBusinessEmail(vemail) == false) {\n                            if (document.contains( this.closest(\".form-horizontal\").querySelector(\".empty-email-error\"))) {\n                                this.closest(\".form-horizontal\").querySelector(\".empty-email-error\").remove();\n                            }\n                            if (document.contains( this.closest(\".form-horizontal\").querySelector(\".valid-email-error\"))) {\n                                this.closest(\".form-horizontal\").querySelector(\".valid-email-error\").remove();\n                            }\n                            showError('', '', '', '', 'eBuzEmail', '', this);    \n                        }\n                        else {\n                            if (document.contains( this.closest(\".form-horizontal\").querySelector(\".empty-email-error\"))) {\n                                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this.closest(\".form-horizontal\").querySelector(\".phone-error\"))) {\n                                this.closest(\".form-horizontal\").querySelector(\".phone-error\").remove();\n                            }\n                            vphone = vphone;\n                            isPhoneValidated = true;\n                        }\n                        else { \n                            showError('', '', '', '', '', 'ePhone', this);                            \n                        }\n\n                        if(isNameValidated == true && isCompanyValidated == true && isEmailValidated == true && isPhoneValidated == true)\n                        {\n                            validatedOutput = \"Name: \"+vName+\" Company: \"+vCompany+\" Email: \"+vemail+\" Phone: \"+vphone;\n                            \/\/console.log(validatedOutput);\n                            this.closest(\".form-horizontal\").querySelector(\"#eGrabberReferrerURL\").value = document.referrer;\n                            this.closest(\".form-horizontal\").querySelector(\".disabled-txt\").style.display=\"block\";                            \n\t\t            set_storage(); \n                            this.closest(\".form-horizontal\").submit();\n                            \/\/ let resetInput = document.querySelectorAll(\"input[type=text]\");\n                            \/\/ for (let i = 0, l = resetInput.length; i < l; i++)\n                            \/\/ {\n                            \/\/     resetInput[i].value = null\n                            \/\/ }\n                        }\n                }\n\n            \/\/Onclick Starts\n            vSubmit.forEach(submit => submit.addEventListener(\"click\", trialValidate, false));\n        })();\nwindow.addEventListener(\"hashchange\", function () {\n\twindow.scrollTo(window.scrollX, window.scrollY - 100);\n});\n        <\/script>\n","protected":false},"excerpt":{"rendered":"<p>According to Forbes, \u201c2O2O is the year of personalized marketing.\u201d Email personalization helps you to not just reach inboxes but also humans. Focused lists&nbsp;with personalized email blasts have been shown to generate new sales leads&nbsp;than generic emails sent to an entire list. LinkedIn Prospecting Tool to Generate B2B Sales Leads- Try for Free In a&hellip;&nbsp;<a href=\"https:\/\/www.egrabber.com\/blog\/how-to-use-linkedin-for-leads\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">How to use LinkedIn Likes to Generate New Sales Leads<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":14523,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[416],"tags":[],"class_list":["post-8995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-lead-generation"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.egrabber.com\/blog\/wp-content\/uploads\/2020\/02\/linkedin-likes.png?fit=1200%2C688&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/posts\/8995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/comments?post=8995"}],"version-history":[{"count":16,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/posts\/8995\/revisions"}],"predecessor-version":[{"id":19415,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/posts\/8995\/revisions\/19415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/media\/14523"}],"wp:attachment":[{"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/media?parent=8995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/categories?post=8995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egrabber.com\/blog\/wp-json\/wp\/v2\/tags?post=8995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}