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How to Increase your Email Marketing ROI

How to Increase your Email Marketing ROI

Email marketing is one of the most effective and affordable marketing strategies. It helps you to reach your potential customers, stay in contact with them as well as make more profit for your business. Companies nowadays use various marketing channels to reach their prospects. But email marketing always tops the marketing channels that offer the best ROI.

If your email marketing ROI is not impressive, we have few strategies to make your campaigns more effective. Let’s see some of the benefits of email marketing and the 4 tips to improve your email marketing ROI.

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Email Marketing Benefits

Cost Effective

For small business owners, time & resources are very vital. One of the greatest advantages of email marketing is its lower costs compared to other traditional marketing methods. It consumes less time and manpower. Email marketing also offers the best ROI when compared with other marketing strategies. For every $1 spent, email marketing provides a staggering ROI of $42.

Personalized approach

Even though people are available on all the social media networks such as Facebook, Twitter, and LinkedIn, everyone owns a basic work email account that they check upon several times a day. Email marketing paves way for a huge potential reach while helping you tailor personalized messages for each of your prospects. Your prospects are more likely to open your emails and respond to them when compared to other marketing channels.

It also increases awareness, as it allows you to reach your potential customers in their inbox and constantly remind them of your brand and service. Even if they don’t readily buy your products/services, it always stays in the back of their minds.

Easy to measure

With the modern email marketing platforms, it has become easy to track, evaluate and improve key metrics like open rates, unique opens, click rates, bounces and unsubscribes. These metrics help you to keep a track of your best and worst campaigns and helps you to improvise your results based on the findings to get the best results.

How this Company Increased Targeted-Campaign Results by 30%

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4 Quick tips to Increase your Email Marketing ROI by 50%

1) Don’t dramatize discounts

These days, the competitiveness, as well as customer expectations, change faster than before. Accordingly, product pricing needs more flexibility too. Discounts are an established way to adjust prices with high flexibility. When done right, they do not change the price level totally, but support campaigns. Discounts can be offered for a shorter time period, for particular products, customer groups or market segments or as a reward or incentive. Thus, they can support a large variety of overall business targets, ranging from higher inventory turnover to high public attention. but they have the ability to burn your list in the long run. Instead, tell stories and build an emotional connection with your prospects.

2) Deliverability is the Key 

Your email marketing campaign success depends a lot on the validity of email addresses. The quality of your email list determines your email campaign’s outcome. Therefore, it is vital for marketers to verify email lists.

Marketers follow best practices such as email coding, text formatting, images, A/B testing. But in the end, if your prospects don’t receive your emails all your efforts might go in vain.

One of the reasons, especially in B2B companies, where emails don’t get delivered is when people change their jobs. Decision-makers and C-suite executives shift jobs every few years. In these cases, the email may not be in use or it gets redirected. Even if the email gets delivered, it would not reach the right person. This is the reason experts always advise to periodically verify the email address list.

Another common reason is when companies go out of business. You might not be aware of it and send emails. But your prospects will not be able to receive your email. Verifying email lists can help you eliminate email addresses that are invalid or can’t be validated. Building email marketing lists with verified emails can increase email deliverability.

3) Send emails more often 

After you’ve built a great email list for yourself, you should probably send emails more often than you think you should. If you are sending too many emails, people might hit unsubscribe due to a flood of messages. This may lead to less engagement, more complaints, a decrease in sender reputation, and more spam reports.

But on the other hand, sending few emails has its own set of problems. Under-sending emails are often related to missed revenue opportunities and a lack of brand visibility.

So, it is advised to send not too many at the same time not less than required. You can send as many times as you want unless your open and click rates drop noticeably. If you send an email almost every day, your subscribers will be more likely to read at least one of them–and that should ultimately lead to an increase in clicks and traffic.

4) Dedicated email marketing team:

Email marketing specialists are experts who know more about driving traffic, conversions, building relationships with new & old customers, and understand the technical email landscape better. They focus on building email lists, creating emails, and nurturing leads through written communications. Having a dedicated team that only does email marketing can work with email automation software, sending out email blasts, newsletters, and more with the goal of increasing brand awareness and establish your brand’s presence in the competitive market.

Fill in the form to Download LeadGrabber Pro & Start Building B2B Email Marketing Lists in no time!

How to Generate B2B Sales Leads Like a Pro

How to Generate B2B Sales Leads Like a Pro

Business to Business companies that want to grow should consistently generate a steady flow of targeted, top-quality B2B sales leads. But, the fact is, most of the companies are struggling to generate B2B sales leads. B2B marketers say that generating B2B sales leads is one of their biggest challenges.

Challenges to Generate B2B Sales Leads

B2B marketing executives find it difficult to generate a targeted sales leads list with complete contact information. Why because most of their valuable time is spent on searching the Internet to generate the right leads. However, they don’t get any significant results that’s worth the time they spend.

B2B Lead Generation Software to Generate Targeted B2B Sales Leads Get your Free Trial Today!.

Expensive Lists

Some businesses spend their entire marketing budget to buy expensive sale lead lists from vendors, which again doesn’t yield much success too. The reason is, vendors sell ready made lists that were built some time ago, say more than 6 months or a year ago. Chances are there that the contacts in that lead list would have moved companies, got promoted, and so on. Which means that the contact information of those contacts would have changed. Therefore, you cannot rely on those lists anymore. 

Another reason why you shouldn’t go for lead lists from vendors is, you can’t get your customized b2b sales leads list. The list you buy will also be sold to your competitors as well. So, you lose your competitive advantage. That is why experts always suggest that you should generate your own B2B sales leads list. You can customize your B2B sales leads lists based on your requirements and build a unique sales leads list. 

Manual Lead Generation is Time Consuming

Only a very few marketers choose to build their own b2b sales leads list. They use various search techniques and research skills to generate B2B sales leads. They get some success but again they have to spend a considerable amount of time for B2B lead generation. Lead generation is not the only task they have. They do have a handful of other tasks that need their attention on a daily basis. Manual lead generation takes a lot of time that they are unable to spend time calling their prospects. This is where a B2B Lead Generation Software such as LeadGrabber Pro can help you to quickly generate B2B sales leads like a Pro.

How to generate B2B Sales Leads in a click

LeadGrabber Pro is a powerful B2B lead generation software that helps you to generate B2B sales leads in a click. Irrespective of whether you are a novice or an expert, LeadGrabber Pro helps you to generate B2B sale leads like an expert. It helps you to generate top-quality sales leads from online directories, professional and social networking sites. With a single click, the B2B lead generation software extracts contact information such as name, company, job title, email, phone, etc. from sources that are rich in high-quality sales leads.

What’s more, LeadGrabber Pro also helps you to append missing email addresses and phone numbers of your contacts. Say, you are targeting key decision makers in an industry and if you don’t have their contact information, it’s of no use. With a click of a button, LeadGrabber Pro appends the missing business email addresses and phone numbers of decision makers in your target accounts. LeadGrabber Pro finds you verified business email addresses and phone numbers of your contacts.

You don’t have to waste your valuable time anymore or spend your marketing dollars on expensive lists. Once the list is ready, you can instantly transfer your high-quality B2B sales lead lists to Excel, Salesforce.com or Outlook.

Generate Thousands of B2B Sales Leads every Week!

LeadGrabber Pro helps you to work like a Pro, generate high-quality B2B sales leads and close more sales.

Read what one of our customers has to say: LeadGrabber Pro allows them to source thousands of new, qualified prospects each week. It’s more cost-effective than purchasing lists and the quality is much more accurate.

generate B2B sales leads

Download your FREE Trial Today, Get 150 Contacts Free! 

LeadGrabber Improvements – Spring 2018

LeadGrabber Improvements – Spring 2018

We are happy to announce that the leading list-building solution LeadGrabber Pro has now got even better.

We have been listening to customer requests. Here’s what we’ve added over the last 6 months.

(Oct 2017) We’ve created an Auto-Splitter for large searches

With standard People Profile Searches, you can view & capture only 1,000 results, even though it says there 20,000 results.

To help you capture more, we created the Auto-Splitter. So you can capture those nineteen thousand extra records you can’t through manual search.

Now, the Auto-Splitter takes care of automatically breaking up the search results by region and using other Filters. So now you can capture the split pieces and build your list of 20,000.

This upgrade is free for all LeadGrabber users. Just do a live update to get this feature. Call us on our support line +1-408-872-3103 and we will give you a demo of how it works.

(Dec 2017) We’ve given a way to Append LinkedIn Id to your existing lists

Do you have an EXCEL list of Names and Companies and want the LinkedIn ID appended?

Now you can. Just Copy-Paste your Names and Companies into the grid and use the Append LinkedIn ID button. It finds the person’s LinkedIn and attaches it to your record.

It’s great to use for updating your CRM and your existing leads.

This is available as a paid add-on. However, if you are an existing customer you can call us and get a complementary pack – you’ll be able to Find LinkedIn ID of 100 records for free (offer valid till 30 Sept 2018).

(Feb 2018) We’ve released the Hiring Prospector for Recruiting Agencies

For Recruiting Agencies, we have created the easiest way of getting managers, executives and CXO’s of companies which are actively hiring right now.

You can build recruitment leads from Job Postings. And for the managers you want, you can specify exact titles, departments, seniority levels, location,… and the list will be built for you.

This is available as a paid add-on.

(Mar 2018) We’ve improved Email Finding accuracy

We have upgraded our algorithms and improved accuracy a few notches up. Among the changes, have added more extensive Found email checking tests to verify the email you get is more deliverable. Our emails rated at #1 now have 97% deliverable rate in our tests (assuming your email content is not spammy, and your email delivery infrastructure is in shape!).

All this extra work is absorbed by eGrabber and there’s no extra charge to you. Just do a live update of your LeadGrabber Pro to get this upgrade.

To get any of the first 3 features, give your eGrabber Rep a call. They will activate it for you.

Reach us Toll-Free on +1.866.299.7314, or reach Support at +1.408.872.3103 /  [email protected]


Clinton Rozario
Senior Product Manager
eGrabber Inc. | linkedin.com/in/clintonrozario

Use eGrabber research tools to build highly targeted prospect lists

(featured photo credit)
veeterzy

LeadGrabber Improvements from 2017

LeadGrabber Improvements from 2017

(written on Nov 7, 2017)

We are happy to report LeadGrabber continued to leapfrog competitors and retain the title of best performing business email finding product in the industry .

To retain our leadership position, in 2017 we integrated LeadGrabber with 3 key technology partners. LeadGrabber now appends faster, web-research is more extensive, parsing results are more accurate and 100% of emails are verified and ranked for deliverability.

Here is what we did in more detail

  • We Integrated with Search Technology Partners – To improve speed of research we partnered with technology providers who can provide power of 100,000+ IPs to each LeadGrabber user on demand.  The good news is, we can now research at 50+ leads per hour.
    • Before 2017, we relied a lot on use free public search engines for research. The number of records we could research per hour steadily reduced to (10 -15 per hour), as free search engines and LinkedIn public mode,  increasingly began to limit number of results per IP
  • We Integrated with Lead Information Servers – We integrated LeadGrabber Pro with specialized contact data indexing servers. Combined with this new data base access and the 100,000 IP network, LeadGrabber now casts 30% wider searches per contact, to increase chance of finding contact on web – this increases accuracy.
    • Before 2017, We did not have access to this indexed data
  • We Integrated with eMail verification Servers – We now verify 100% of the emails found and projected through 3rd party verification servers we partnered with; We now  rank all leads with a deliverability score using new proprietary algorithms we developed in-house.
    • Before 2017, we never verified any emails found or projected. We provided raw research data as shown on the documents we found on the web. Subsequently we found some of published data was inaccurate or the person no longer worked there
  • We provide more reliable audit trail sources – When we find a contact on the web, we not only provide the contact field we also provide the discovery link. Users can click on link and get more detailed view of the contact thru blogs, websites, tweets, news and other sources

Since we now incur a 300%+ increase in cost per lead researched, we had to adjust our pricing model. If your usage is less than 40,000 leads a year, eGrabber has absorbed all cost increases – you will get a better product for the same $3,495 price. If your usage is more than 40,000 leads per year, your business development person will provide a quote for the volume you require.

Over the next few months, we are working on several lead research improvements for LeadGraber Pro, including a new User Interface. One new feature I am excited about is where we are looking at providing 2 possible email-ids for each prospect. This will increase the chance of you connecting with prospects

Source of our competitive edge – eGrabber’s competitive edge is derived from 20+ years of developing B2B lead generation tools (we started before Google was born!); 100,000+ companies as customers; 80+ Tech Employees; 4+ US Patents (see patents) & More..

If you have ideas on ways we could improve our product line, please let us know.

Our head of product management is Clinton, and he can be reached via email [email protected]

Thanks

Chandra Bodapati
CEO-Founder eGrabber team

How To: Configure a LeadGrabber for a MAC user (using Amazon WebSpaces)

How To: Configure a LeadGrabber for a MAC user (using Amazon WebSpaces)

Please make sure you follow this step-by-step instruction set to avoid customer issues.

You need to first connect yourself to the (remote) Amazon Windows PC (step #1).
Then you need to set it up (steps #2-#4).
Then you need to connect the customer to the (remote) Amazon Windows PC (step #5).

Step #1: Collect Credentials and connect yourself to Amazon WebSpaces

  • Download and install a Client for your Windows: https://clients.amazonworkspaces.com/
  • Launch the client and enter the following registration code: WSpdx+GZB???  -> get this from Surendra
  • Login with your password. Your username: xxxxx , password: xxxxx -> get these from Surendra
  • Client Installation will look like this – just move ahead with the screensamazon_client_step1
  • After installation, the client looks like this
    amazon_client_step2
  • When connecting from behind our network, you need to enter the proxy details
    amazon_client_step3

Step #2: Install LDG and plugins on Amazon

  • Now that you are connected to the (remote) Amazon Windows PC,
    Install LeadGrabber on it, with all the Live Updates.
  • Complete the Purchase Key registration also.

Step #3: Install Third Party Apps on Amazon

Install HMA: This is the usual method you are familiar with

Install Box:  You need a way to export the grabbed data from Amazon to the client’s MAC. You cannot copy-paste a file from Amazon to the Mac. So, we take an alternate route.

  • Register for the the Personal (free) edition of Box ( https://www.box.com/pricing/personal/ ) – You need the CUSTOMER to register with Box using their personal/business Email ID – (we have chosen the Box file sync’g solution because this is reliable, is free, and installs on Amazon – DropBox does not install on Amazon)
  • Download the Box client in the Amazon Windows PC
  • Download the Box client in the Customer’s MAC
  • Use the SAME Box login credentials in both – only then can you transfer from the Amazon Windows PC to the Customer’s MAC

Step #4: Install LDG CSV-Export Plugin on Amazon

  • This is the final step to get LDG data out of Amazon.
  • Typically the “Copy” button in LDG will export the grid contents to the Desktop. This INI setting change allows LDG to export the grid contents to the Box folder.
  • Once the grid contents are saved in the Box folder, Box makes a copy of the file on the Customer’s Mac system
  • Install this plugin to LDG.
  • After installation change this INI-FILE setting:INI-FILE PATH: %ProgramData%\eGrabber\LeadGrabber Pro\Settings.iniAdd this text to the bottom of the file. Edit the LOC to the actual Box folder location. The  'trialuser‘ part changes from one installation to another.[EXPATH]
    LOC= "D:\Users\trialuser\Box Sync"

Step #5: Install Amazon client on customer machine(s) and train them on LeadGrabber

  • Download and install Amazon client in CUSTOMER’s MAC: https://clients.amazonworkspaces.com/
  • Enter credentials and train them to use LeadGrabber

Notes:

1. You can install the Amazon Windows Client on any number of devices, any number of times. The customer should use the same login credentials.

2. Only one person can access the Amazon Windows PC at one time. If another tries to access the same login, the earlier person is cut off from the session – (works just like Windows Remote Desktop)

3. If the customer wants to view the Excel files on the Amazon Windows PC, you can install the free Microsoft Excel Viewer (on the Amazon Windows PC) – setup is available here

Download your FREE Trial Today, Get 150 Contacts Free! 

4 New Ideas for Pursuing Sales Prospects

4 New Ideas for Pursuing Sales Prospects

Prospects Going Silent? – Re-Engage Them

Sales professionals spend over 40% of their productive time in following with their prospects. While the most popular media have been email and phone call, our experience shows that the hit rate is not as big as it should ideally be.

So are there any new ideas out there?

That’s when we bumped into Tim Wackel. Tim is an expert sales coach with a history of leading sales teams, big and small, to great success.  Tim’s approach to the follow-up problem was creative, practical and downright effective. Tim shared his tried-and-tested formula in a Webinar hosted by eGrabber. Here are a few takeaways:

1. Use Lumpy Mail

Tim suggests that you use innovative media to follow up with prospects. Apart from the traditional email and phone call, you should consider using media such as post cards, hand written letters, gifts, freebies etc that actually grab the prospects attention. And they are easy to do… online.

He delivered specific, first-hand examples of how these systems work on the webinar.

4 New Ideas for Pursuing Sales Prospects 4

2. Plan a follow up calendar and execute well

What if your prospect is going to buy in that next phone call? …How do you know?

You don’t. So, Tim recommends a follow up calendar to continuously engage with your prospects. He talks about the frequency, media and the message to be included. By following this calendar, sales professionals ensure that their prospects never go dormant.

Tim took a dive into how this calendar was made and how it was best put to use, in the webinar.

4 New Ideas for Pursuing Sales Prospects 5

3. Breaking up…  in a professional way

Tim tells you why it’s necessary to break up with your prospect… yes, you heard me, break up with your prospect.

And he also tells you how to do it… without slamming the door shut… just in case they come back to you!

The webinar also dwells on how you can rephrase their statements to reengage their prospects who normally do not respond to the traditional follow up content. Here’s just one example.

4 New Ideas for Pursuing Sales Prospects 6

4. Start with Targeted Lists

When you have so little time, why prospect people who will never buy? – Fix the problem before it even begins. Start with a very highly targeted list.

Clinton Rozario from eGrabber showed how it is easy to build a list of your Glen Garry leads using social networks and online profiles. He showed an automated tool which builds your list, once you identify your list of profiles.

4 New Ideas for Pursuing Sales Prospects 7

To Watch the Webinar Recording – Click Here

To Know More about our Targeted List Building Tool – Click Here

3 Companies Who increased Webinar Registration Ratio, Targeting Online Social Profiles

3 Companies Who increased Webinar Registration Ratio, Targeting Online Social Profiles

In a webinar I spoke at yesterday, we showcased three companies whose webinar invitees list was built from Online Profiles and Online Groups using LeadGrabber Pro.

The companies got between 20-120 times improvement in their Email-Registrant conversion ratio, over the traditional method of inviting people.

Traditionally, these companies were purchasing contact lists or downloading contacts from Jigsaw and sending out webinar invitations to those contacts. Then, they were introduced to the eGrabber method of Identifying Profiles and Groups, and using LeadGrabber Pro to make a list of the group members, with their email addresses. When they sent out email invitations, here were the results they got…

3 Companies Who increased Webinar Registration Ratio, Targeting Online Social Profiles 8

The first company is a virtual agent provider. As you can see from the table, with the traditional method they were able to get 4 out of 3500 contacts to register from a purchased list. However, by searching on for user groups that were having discussions related to their webinar, they were able to message to a very targeted list of only 84 harvested contacts. The result is that they were able to get almost 3x more registrants, resulting in a 119 times better email to registrant conversion ratio.

3 Companies Who increased Webinar Registration Ratio, Targeting Online Social Profiles 9

The second company provides provides application lifecycle management and IT service  management solutions. Here is a comparison of a purchased list with about 4400 contacts compared to sourcing contacts from a targeted discussion group. They almost had the exact same amount of registrants from harvesting 133 contacts. The key take away is that these examples are just samples of sourcing contacts from just one group!

3 Companies Who increased Webinar Registration Ratio, Targeting Online Social Profiles 10

The third company provides IT security and compliance management solutions that help reduce the time it takes to complete the certification process. Similar to the previous example, they almost got the exact same number of registrants as they did from a purchased list. Resulting in a 19 times better email to registrant conversion ratio.

To see how LeadGrabber Pro builds the list for Webinar Registration, and appends email addresses, contact [email protected]