Badgeville is a pioneer and leader in gamification. Ours is a scalable SaaS solution. We apply game mechanics to increase engagement and performance from clients and employees in the organization. I was tasked to create the right target market and develop a larger client base.
That’s the difficult part. No company has a “Gamification Expert” whom we can pitch our services to. We need to pinpoint and find targeted job titles like “Engagement Community Manager”, “Director of Analytics” and “Platform Services Manager”.
I had 3 prospecting problems:
With LeadGrabber Pro, I built lists with only the titles that I wanted. Email response rates immediately jumped by 100%. The proportion of good leads at the top of the funnel also increased by 50%.
This may sound clichéd, but I recovered my money spent on LeadGrabber with the sales closures from just one campaign.
Further, if I input the attendee list of any gamification event or conference, the tool gives me the Email and Phone number of the attendees. It lets me connect, strike up a conversation, and close more deals.
I also put in the list of companies and my targeted title list. I let the software do all the hard work of searching for prospects, while I focus on something else.
LeadGrabber is one-quarter the cost of paid subscriptions.
I cancelled my subscription to paid data sources. I only use free data sources now and I convert those into mailing lists and call lists using LeadGrabber’s Append Email and Phone feature.
LeadGrabber is key for my Out-Bound Campaigns now.