Data Mining Social Media Channels for BtoB Lead Generation

Data Mining Social Media Channels for BtoB Lead Generation

Clinton Rozario

Clinton Rozario

Product Manager at eGrabber
Clinton Rozario is a B2B List Building technology expert and architected LeadGrabber Pro, the B2B List Building Tool from eGrabber. Clinton joined eGrabber in 2003. He held key roles in R&D, developing strategic and proprietary technologies. He is now responsible for development of eGrabber's List Building and List Completion Tool Suite. He is also available on Google+ and LinkedIn.
Clinton Rozario
Shawn Elledge,  Founder / CEO DemandCon and IMS Events
Shawn Elledge
Founder / CEO DemandCon and IMS Events

BtoB Sales and marketing professionals frequently cite Professional Networks as one of the most valuable to incorporate in a marketing and sales strategy. In fact, some statistics report that the Top Professional Social Networks are 277% more effective for BtoB lead generation than Twitter and Facebook. However BtoB professionals are having trouble grasping how to get the most out of these powerful networks.

In this talk that I co-presented with Shawn Elledge ( CEO of Demandcon ), Josh Turner ( Founder of Linked University ) and Rich Kumar ( Customer Success Manager of eGrabber ), we explored techniques how to leverage this powerful network for BtoB lead generation. We will discuss data strategies that work, what doesn’t, and how to build a highly targeted prospect list.

 

( Free Sign-up required on BrightTALK™ to view the webinar. )

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