BtoB Sales and marketing professionals frequently cite Professional Networks as one of the most valuable to incorporate in a marketing and sales strategy. In fact, some statistics report that the Top Professional Social Networks are 277% more effective for BtoB lead generation than Twitter and Facebook. However BtoB professionals are having trouble grasping how to get the most out of these powerful networks.
In this talk that I co-presented with Shawn Elledge ( CEO of Demandcon ), Josh Turner ( Founder of Linked University ) and Rich Kumar ( Customer Success Manager of eGrabber ), we explored techniques how to leverage this powerful network for BtoB lead generation. We will discuss data strategies that work, what doesn’t, and how to build a highly targeted prospect list.
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