According to Forbes, “2O2O is the year of personalized marketing.” Email personalization helps you to not just reach inboxes but also humans. Focused lists with personalized email blast have shown to generate new sales leads than generic emails sent to an entire list.
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In a customer-centric world, prospects expect to receive a more personalized content and experience. Most of the marketers agree to the fact that email personalization helps increase customer engagement, open & click-through rates and sales revenue. Therefore, it is essential for B2B Businesses to personalize all their marketing campaigns to get maximum ROI.
Email Personalization Strategy to Maximize ROI
Typically, email personalization is done using the common demographics such as prospect’s name, title or company. But if you want to get maximum results, you have got to know the finer details of the prospects such as his/her interests. Based on this information, you can target your audience with similar interests. When you personalize your email – subject line, content based on your prospects’ interests, chances are high for open & click-through rates. Once you find more similar audience, you will have a list of prospects with similar interests whom you can reach out to. This is called tighter targeting.
Unlike sending a generic email template to thousands of prospects, sending personalized emails to focused lists based on tighter targeting will help you get maximum results. It will also help you avoid the spam trap and retain your sender reputation.
How to use LinkedIn to Generate New Sales Leads
“LinkedIn LIKES” marketing is one successful method that I used to generate new sales leads. It helped me to personalize emails effectively and get great results.
What is ‘LinkedIn LIKES’ Marketing?
LinkedIn is the only professional network that gives precise data about user interests and activities. ‘LinkedIn LIKES’ marketing helps you to find your prospect’s interests and also find prospects with similar interests.
How to leverage linkedIn likes for B2B lead generation
- Engage with your Social Media Audience
If you have a bigger audience base and publish content or post articles to them on a daily basis, you might have a lot of people liking and commenting on your post. It is because they have found your product or services useful. ‘LinkedIn likes’ marketing helps you toconvert your LinkedIn Likes into New Leads.You can target selected audience and engage with them.
- Target your Prospects where they Flock Together
Follow experts and relevant hash tags that your prospects would be interested in. This helps you to target your prospects more accurately as they are found at one place based on their interests.
LinkedIn Likes marketing helps you to find your prospect’s interest and build a list of prospects with similar interests.(Tighter targeting). You can use this email personalization strategy to get maximum results.
In my case, our best customers are people who are on LinkedIn and who use LinkedIn for sales prospecting. On that account, I follow cold email experts on LinkedIn who writes a lot about email marketing, cold email messaging and LinkedIn sales prospecting. I also follow hash tags such as #sales #B2Bsales #emailtraining, etc., Hence, I get all the related posts coming up in my newsfeed.
In my recent activity, I chose a LinkedIn post which had 700+ likes. I quickly segmented my list and chose prospects that are the best fit. I reached out to them via cold email.
How to use LinkedIn Likes to Build your Email List?
If you are wondering how I built an email list of people who liked the LinkedIn post and emailed them, read on.
I use LeadGrabber Pro that copy pastes the Name, company and Title of the prospects into a grid. The software then appends missing contact information such as business email address and phone numbers. The tool also fills up the LinkedIn ID, Web URL, Company LinkedIn ID, job title level, business email domain, city, region, state, zip, industry and several other details of your prospects. Using these contact details, I was able to reach out to my prospects with a personalized email referring to the post that they liked on LinkedIn.
B2B Cold Email Templates that Got Responses
I used two different cold email templates and did an A/B test. I added a screenshot of the post to one email and sent out the other with only text in it.
To my surprise, the text won over the screenshot. But what I loved about this was, I sent out only 233 emails and got 16% response rate. I got a lot of appointments and sales conversions. That’s a pretty great success for my targeted email campaign.
As this works out really nice and got me some good results, I would encourage you to try LinkedIn likes marketing as well. You can customize selecting hash tags according to your own industry and your prospects’ interests to make it work for you. Make sure you find out LinkedIn posts that your prospects have liked recently. This will help your prospects to recognize the post that you are talking about in your email.
If you want to convert your LinkedIn likes into new sales leads, fill in the form below and we will get back to you with a live demo.