Data Hygiene for B2B Sales: Why Your Pipeline Might Be Bleeding Money (And How to Fix It)

July 21, 2025 Premanand Arumugam

Have you ever wondered why your best sales campaigns fall flat? Or why your marketing team burns through budget with little to show for it? The answer might be hiding in plain sight: your data hygiene practices are broken. Think about it like this. You wouldn’t drive cross-country with a broken GPS, right? Yet that’s exactly what many B2B companies do every day. They’re navigating complex sales cycles with dirty data, duplicate records, and incomplete customer profiles. The result? Wasted…

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Prospecting Automation: Find Decision Makers Faster & Close More Deals

July 4, 2025 Premanand Arumugam

In a world where every sales rep races against the clock, manual research and outreach feel like paddling upstream. You’ve spent hours on LinkedIn, verifying emails, and populating spreadsheets—only to see lukewarm results. The real question isn’t whether you should automate, but how can automation enable better prospecting and lead generation at scale? Prospecting automation isn’t a buzzword. It’s the smart shortcut that transforms tedious research into laser-targeted lead lists, frees up hours for meaningful outreach, and fuels your pipeline with higher-quality…

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B2B Pipeline Acceleration: How to Halve Your Sales Cycle and Drive Revenue

June 23, 2025 Premanand Arumugam

Here’s an info that might catch your attention: the average B2B deal takes 102 days to close, but top teams are wrapping them up in under 30. In today’s fast-moving B2B world, speed often decides who wins and who doesn’t. Every day a prospect lingers in your funnel means revenue slipping away, and your team’s frustration piling up. Pipeline acceleration changes all that. It mixes real-time data, smart outreach, and tight teamwork between sales and marketing to move buyers from…

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How to Find Someone’s LinkedIn URL or ID: A Step-by-Step Guide for B2B Professionals

April 23, 2025 Premanand Arumugam

In today’s fast-paced B2B sales and marketing landscape, LinkedIn is your prime gateway to engaging the decision makers who drive your business forward. But here’s the challenge: you’ve got a hot prospect in mind—someone who could unlock your next big opportunity—and you can’t find their profile. Their LinkedIn URL or ID feels just out of reach, and every minute spent searching is a minute lost on closing the deal. For professionals like you, knowing how to find someone’s LinkedIn URL…

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How to Check if an Email is Valid: A Comprehensive Guide for Sales and Marketing Professionals

April 10, 2025 Premanand Arumugam

In a world where digital communication drives business, your email list is a goldmine—but only if it’s accurate. For B2B sales reps hunting leads or marketing managers launching campaigns, sending emails to the wrong email addresses is a costly misstep. This guide breaks down everything you need to know about checking email validity, why it’s a game-changer, and how tools like Email-Researcher can simplify the email verification process. Would you like to check if an email is valid & optimize…

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How to Find Decision Makers and Drive B2B Sales Success

April 9, 2025 Premanand Arumugam

In B2B sales, reaching the right person is key. Sales professionals must know how to find decision makers and not waste time contacting anyone at a company. The people who make decisions in companies hold the authority to purchase and set the company’s strategic course. If you reach these key players, your conversion rates and overall sales success improve dramatically. Knowing who the decision makers are and how to find them is essential for any strong B2B sales strategy. Want…

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How to Improve Sales Performance & Close Deals Faster in 2025

February 26, 2025 Premanand Arumugam

In today’s fast-paced world, boosting sales performance and closing deals quickly are more important than ever. Sales leaders, sales managers, and sales professionals must work smart and act fast. Whether you are a seasoned salesperson or a new sales rep, you need to keep your sales process sharp and your sales productivity high. In 2025, the key is to use smart tools like sales automation and track real sales data. This guide will explain what sales performance means, show you…

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