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How I won at SaaS Outbound Prospecting (and How to make it work for you)

How I won at SaaS Outbound Prospecting (and How to make it work for you)

This guest post is by Jonathan Wang – Lead Generation Expert at Badgeville.

First, a quick intro. I work at Badgeville. We are a leader in the gamification industry. Our SaaS solution increases the engagement and performance from clients and employees in the organization, thus, enhancing sales productivity.

I prefer Outbound Prospecting in my strategy, because Outbound enables me to move that fast and reach my prospects before close competition gets there.

In Outbound, I have a small window to get things right. Over time, I have developed a few must-follow rules that I always stick with:

  1. Make sure your e-mail messages are short because they are often read on a mobile device. It’s important to get to the point right away.
  2. Set up a Google News Alert of your prospective company, so you will receive any updated articles written about that company. Use this information to provide reference in the call or message to show that you did your research.
  3. You already know your targeted buyer persona.  I often find that the targets are more important than the messaging and calling, and you will need to spend more time than just looking to make sure the Title and Company are right. Truly look into your ideal target profile and examine whether or not the prospects fit as close as possible.  Otherwise it’s just wasted energy.

In my case, no company has a “Gamification Expert” to whom we can pitch our services to. So, I build a very targeted prospect list and then I research in that list to find out which people to really go after.

As easy as it may sound, building that starter list, is a time consuming process if done manually. So let the automated Lead Grabber software take care of that list building process and then research that targeted list when it’s done.

Hope these 3 tips help!

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How to Build B2B Prospect lists in no time

How to Build B2B Prospect lists in no time

Sending personalized emails is an essential part of B2B marketing. It helps you to reach, engage and communicate with your audience, and help build relationships with your prospects. However, to jumpstart your B2B email campaign and to be successful, you have got to have the most important ingredient – a targeted B2B prospect list that contains the name, email address and phone number of prospects/companies who want your products or services.

You can always build a B2B prospect list on your own. You have to begin with manually searching and researching on the Internet to get a targeted list of companies. After that, you need to find out the decision makers in those companies and their contact information. Well, this definitely takes a lot of time and effort.

It gets even worse if you were to build a customized list – say, a list of software companies located in North America with more than 1000 employees and revenue ranging from $100-200M. You will end up spending weeks and may have to employ more resources to build the list faster.

Another way to go about this is to buy lists from vendors. But they are quite expensive. List vendors sell the same list to everyone where you lose your competitive advantage and chances are very high that the data is outdated.

This is where a B2B list building software such as LeadGrabber Pro can be handy.

LeadGrabber Pro helps you to easily & effortlessly build ready-to-use B2B prospect lists in no time. It helps you to find prospects from real-time sources and instantly extract them to an Excel sheet, Salesforce.com, PCRecruiter, ACT!, etc. You can build any targeted prospect list in just a few hours.

What’s more? LeadGrabber Pro also helps you to find decision makers in the companies and append their business email address and phone numbers.

Download the Fully Functional FREE Trial Version of LeadGrabber Today & Try it Yourself.