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How to Build Email Marketing Lists using LinkedIn Groups

How to Build Email Marketing Lists using LinkedIn Groups

LinkedIn is the power house for B2B lead generation. Around 79% of the B2B marketers consider LinkedIn as a good source to generate B2B leads and build email marketing lists says, a recent LinkedIn statistics (2020)

Use LeadGrabber Pro software to Build prospect lists from LinkedIn LinkedIn Prospecting Tool – Get your Free Trial Today!

Also, LinkedIn states that there are more than 2 million groups and nearly 8,000 groups are created every week. On an average, members join 7 groups; whether it is for professional growth or to learn more about topics they are passionate about.

5 Steps to Build Email Marketing Lists using LinkedIn Groups

  1. Why Join LinkedIn Groups
  2. LinkedIn best practices to find the right groups
  3. Keyword ideas to find the best LinkedIn groups
  4. How to scan LinkedIn groups that your prospects join?
  5. How to build email marketing lists using LinkedIn groups?

Why Join LinkedIn Groups?

The primary reason why LinkedIn Groups are used for marketing is

It is a gold mine for B2B lead generation as it provides instant access to thousands of highly-targeted sales leads. The key advantage of using LinkedIn groups are: (a) The group members are looking for interaction & networking. (b) All the group members are already interested in a particular topic. (c) The group members are present in the group to find new prospects for their business.

People also join LinkedIn Groups for:

  • Finding their next job or finding their next hires
  • Finding mentors & coaches
  • Learning from peers and experts in their industry
  • Marketing themselves or their company
  • Getting industry-related news and articles from groups in news feed

We look for LinkedIn groups that have our target prospects or target customers. It will take some research to find the correct group, but once you find them, the right group will yield a continuous stream of new sales leads.

LinkedIn best practices to find the right groups

How do you find the biggest & the most relevant LinkedIn groups? In this section, we will learn how to research and find the LinkedIn groups you should be targeting for your email campaigns.

To discover Linkedin groups, click this link, or click this section on LinkedIn:

You will get a list of groups that LinkedIn recommends you. They suggest LinkedIn groups based on your Job Title, Industry, Geography and other elements. Here are the groups that LinkedIn recommended me:

Now, as marketers, we all know that bigger is not always better… unless it’s a super-targeted group 🙂

Keyword ideas to find the best LinkedIn groups

When you use “Jobs” as the search keyword, it displays LinkedIn groups that have large number of members. Add your industry along with the keyword, such as “Aviation Jobs” to narrow down to the ones that are relevant to you. These LinkedIn groups are useful in finding the prospects who are mid-level managers and executives. But it might not be great for C-level executives such as owners and CXOs.

When you use “networking” as the keyword, it displays targeted LinkedIn groups. I would suggest you to add {your location} along with the keyword to get more targeted results. What I love about these LinkedIn groups are, almost all of the members are open to a new conversation. This keyword is great for geography-based prospecting.

“Alumni” groups are great too if you have a common ground with them.

Another set of groups we love to prospect into are those who share the same interests and passions. This example shows a group of BMW enthusiasts. This is one list you’ll never get anywhere! No list vendor can give you such list. And what’s more, the LinkedIn profiles linked to these groups are all updated with their latest work and contact information.

How to scan LinkedIn groups that your prospects join?

Before you scan to see what LinkedIn groups your ideal prospects are a part of..

Find out the average number of LinkedIn groups your prospects have joined. That tells you how much your prospects leverage LinkedIn groups for business.

If their average number of groups is 5 or < 5, then they belong to the generic category

If the average number is > 5, the prospect seems to leverage LinkedIn groups effectively and is into expert lead groups category.

Prefer to select some of your prospects from the expert-lead groups category. Manually research their groups to find out what kind of LinkedIn groups they have joined.

Visit as many profiles as you can to figure out the relevant LinkedIn groups

After you carry out this research, you will be able to find a lot of relevant LinkedIn groups. Shortlist the ones that contains the right prospects for your business.

How to build email marketing lists using LinkedIn groups?

There are two ways to build your email marketing lists using LinkedIn groups.

  1. Target that particular LinkedIn group where you found the right prospects for your business
  2. Find “Aliens” in the group and target them.

1. How to find prospects on Targeted LinkedIn Groups?

Are you already a part of the LinkedIn group that you want to target? If Yes, you’ve already got all the power to see the whole list of your co-group members! Click see all to view your co-group members.

What if you are not a part of any LinkedIn group that you want to target? Don’t worry, you still have access to the LinkedIn group members!

LinkedIn Sales Navigator has the advanced lead search option that lets you to make a search using the groups search filter. This helps you to see all the LinkedIn group members even if you are not a part it.

Now that you have access to the group members, the next step would be to reach out to them right?

It is a known fact that a lot of prospects use LinkedIn groups for the messaging feature, which is a key advantage of LinkedIn groups. You can manually send out a message to each of the fellow members in the group. Build a relationship initially and take up your conversation from there.

But that is going to take a lot of manual human effort which is a really slow and tedious process that might take days or even months together to reach out to all of the LinkedIn group members. A manual process lets you reach out only to a few customers a day, meaning less business.

If there is an automated list building software that lets you start prospecting immediately, you will be able to quickly build an email list of your potential prospects resulting in more business. The list building software not only copy-pastes the information of your prospects to a spreadsheet but also finds the missing work email addresses and phone# of your ideal prospects and verifies the same.

Here’s how you can finely Target the list

If you want to fine tune your prospect search, you can use the other search filters such as,

  • Geography
  • Title
  • Seniority level
  • Function &
  • Company head count

Targeting LinkedIn groups finely can get you super-targeted leads that double your cold email responses.

2. How to find “aliens” in a group and target them?

Who are the aliens in a group?

Aliens are prospects who join a LinkedIn group not only to learn or share insights but to target their audience to find new clients for their business. These aliens primarily join a group to reach out to their co-group members and pitch about their products or services

Now, do a deeper research by scanning those LinkedIn groups that your prospects are present as aliens. Target these LinkedIn groups and segment them into the following 4 types of groups:

  1. Local Business groups
  2. Academic groups
  3. Industry related groups
  4. Peer groups

Pick only those LinkedIn groups where your clients have joined just to prospect.

Example: If sales/business development and recruiters are present in a Logistics and supply chain networking group, then let’s assume that they are there in the LinkedIn group to prospect or reach out to the other members in the group.

Another example: If you can find recruiters in a job search LinkedIn group, then I’m sure they are present in the group to pitch about a new role to the candidates who are present in the group.

So, target these aliens who are in such groups, to reach out to their target audience.

In each LinkedIn group, the Aliens present probably represent their companies. Once you identify companies, target the entire or all of the departments from the company (not just the person). So, we can get 5-10 top executives from each company using (LeadGrabber Management-Finder Pro), an account-based lead generation software. The tool finds and appends executives’ name, email, phone, job title and LinkedIn ID, etc.

For each LinkedIn group..by using keywords from the group, we can send targeted personalized messages and drive up interest and generate leads.

Therefore, you can build email marketing lists using LinkedIn groups by targeted prospect search and by finding aliens in your targeted LinkedIn groups.

We have solutions that can help you build targeted email marketing lists easily & effortlessly. If you are someone looking to build email lists, fill in the form below.

How to write B2B Cold Emails that Get Responses

How to write B2B Cold Emails that Get Responses

Cold emails are one of the best ways to reach potential customers and generate new sales leads consistently. However, the success rate depends upon the response rates. Generally we all assume that we have written a perfect B2B cold email that will elicit more number of positive responses. But in reality, it doesn’t happen that way. So how to write cold emails that get responses?

When I thought I wrote a compelling cold email, I did not get an impressive cold email response rate in spite of my average open rates being above 45%. This made me search for the reasons, and in the process, I discovered that Targeting the Right Audience is the key to increase cold email response rates. It really helped me to double my B2B cold email response rates. I am sure these B2B cold email techniques will certainly help you to increase your cold email response rates.

Target the Right Audience From Social Networking Sites
[Try for Free]

2 Key Elements to improve B2B Cold Email response rates

If you are desperate to improve your B2B cold email response rates, you need to master the following two key elements for success.

  • Narrow targeting
  • Personalization 

Let’s look at these in detail.

Narrow down your audience for cold email relevancy

The First key element to increase cold email responses rates is Targeting the Right Audience.

Define your Ideal Customer Profile & Buyer persona: B2B cold email response rates are directly proportional to accurate targeting. If you can draft a great cold email but send it to a wrong person, all the efforts you took to write that perfect email would be in vain.

So, if you want to increase cold email to potential client ratio, you must define your ideal customer profile and buyer persona carefully. In my case, my target audience is top-level CXO’s, VP Sales & Marketing in tech companies who can be easily found on LinkedIn and other B2B networks.

One audience per search criteria works best: Mixing too many personas or search criteria can get you off track. Try to use only one or more search criteria to make your audience lookalike. I use LeadGrabber Pro to target lookalike audience from LinkedIn. This helped me to narrow down my search result and target a small group of potential prospects. So I understood my audience better and personalized the cold email message accordingly.

Example: I used minimal LinkedIn Sales Navigator search filters to get a targeted email list.

Geography : Illinois (Email sending time covers one time zone)

Industry : Catering

keyword : “Corporate catering services” – to make my email more relevant.

Personalize cold emails more than just {Name} & {Company}

The B2B cold emails you write should be relevant to your audience. One audience per search criteria helps you personalize the email better. Personalize a common element (may be title, geography or service offering) to make your B2B cold email look more personalized and relevant.

Here’s how narrow targeting helped me in writing a more personalized B2B cold email:

B2B Cold Email Template Personalization

In the above illustration, I targeted prospects that belong to catering industry. Now that I knew they offer corporate catering services, I personalized that common field across all the emails.

In the second line, I added my target audience’s potential prospects’ title with a benefit and a screenshot of where I found them.

I also stated how my product can add value to their business + a strong rational impact.

Finally, I ended up with a call-to-action.

Social Media and Website Research

The best cold email template should make the audience believe that you wrote the email manually. It must show you researched them and you are reaching out because you have a solution that can add real value to their business.

Social networks and corporate websites are some of the best places where you can find your targeted prospects. It helps you to research on your prospects’ business, industry, services, products, solutions, geographical presence, probable prospects, accomplishments, etc. You can use any one of these information as talking points or you can relate them in your email.

4 Cold Email Strategies that Doubled my Response Rates: 

  1. Start with a stronger personalization: I always spend some time to research about my prospect on social media and start my email by congratulating on a recent achievement or job change; talk about a common interest on their profile or quote about their recent social media post. This way, I can grab attention and compel to read further.
  2. Attach a social proof: I shared a link to the particular page that I researched on their website. Thus I can prove that I am not a spammer but genuinely reaching out to offer help.
  3. Explain the value proposition: I addressed their pain points more than quoting about the solution. As a result, I added a screenshot of my software and showed them how I can help their business.  
  4. Add a clear call-to-action: Since most of the C-level prospects might be busy with meetings or traveling, they may not be able to commit 15 or 30 minutes straight out of their calendar. I tried asking for a quick call. Say, less than 5 minutes, which is a two step process.
    ✔ A quick phone call to brief the solution and fix an appointment.
    ✔ An elaborate product demonstration.
    This way, we can save both the prospect as well as the sales person’s time and effort.

Remember to A/B test your personalized B2B cold email templates every day to get more cold email response rates and to measure the click-through-rates of your cold emails.

Cold Email Elements that Doubled my Response Rates

[Note: Use the idea and framework but not the exact email template as it may not produce the same results for you. The spam bot will identify common elements of the template and your email might land in spam folder]

Fill up the contact form if you want to find Lookalike audience and send personalized cold emails that get more responses. We will get back to you with a live demo.

HERE’S WHY 85%+ OF BUSINESS MESSAGES ON LINKEDIN ARE NOT READ!

HERE’S WHY 85%+ OF BUSINESS MESSAGES ON LINKEDIN ARE NOT READ!

Did you know 85%+ of messages you send over LinkedIn are never read!

That’s because most people connect their LinkedIn to their Gmail or Hotmail. Your LinkedIn In-mail goes into a special folder called LinkedIn junk, that they read during non-business hours.

So… what is the chance your high-value business ROI message is going to ring a bell to your B2B executive at midnight or weekends when they are catching some rest?

Your LinkedIn network is a great place to share best practices, ask questions, get mentored and get jobs – but not for trying to get people for a demo or think of serious business.

Your LinkedIn will never be a great place to send B2B sales messages to your network.

However, if you can figure out a way to reach your LinkedIn network directly on their corporate email-ID during your business hours-you will have converted your LinkedIn network in Business prospects & sales leads!

eGrabber has a tool that will append direct work email & phone to your network. In most cases eGrabber adds work email & phone that is not found anywhere on the profile – so even if you are connected to them you don’t have access to.

Contact chandra@egrabber.com, if you want a demo.

7 Key Elements To Create A Successful Email Marketing Campaign

7 Key Elements To Create A Successful Email Marketing Campaign

The advent of email almost 50 years ago has completely changed the way people and businesses communicate with each other. Even today, email marketing rules the roost in business. It is the most cost-effective marketing strategy that yields a massive ROI of $42 for every $1 spent. However, businesses still struggle to create successful email marketing campaigns.

Build Targeted Email Marketing Lists for Successful Email Marketing Campaigns [Try now for Free!]

Why you should create a successful email marketing campaign?

Before knowing how to create a successful email marketing campaign, it is important that we know why you should create one in the first place. In addition to being the most cost-effective marketing strategy, email marketing stats reveal that there are much more interesting facts that would encourage businesses to create an effective email marketing campaign.

  • There were 3.9 billion email users in 2019. This number is expected to grow to 4.3 billion in the year 2023. It is half of the world’s population.
  • 293.6 billion emails were sent and received each day in 2019. It is expected to increase to 347.3 billion in the next couple of years.
  • 81% of SMBs use email marketing as the primary customer acquisition channel while 80% use for customer retention.
  • Welcome emails have a high open rate of 82%
  • Personalized subject line increase open rates by 50%
  • Adding videos to emails increase click rates by 300%
  • 49% of all emails are opened on mobile devices.

The above statistics not only encourage the marketers to create a successful email marketing campaign (because of the huge potential in growing their business) but also give some insight on how to create an effective email marketing campaign.

How to create successful email marketing campaigns

Now that we have learnt from the facts that it is important for businesses to create a successful email marketing campaign, let us see how we can create one that helps marketers grow their businesses.

7 Key Elements to Create a Successful Email Marketing Campaign

If you want to create a successful email marketing campaign, you need to ensure that these 7 key elements are incorporated in your campaigns.

  1. Build Targeted Email Marketing List.
  2. Choose the right template
  3. Well-crafted email copy
  4. Irresistible Subject lines
  5. Email Personalization
  6. Powerful call to action
  7. Measure & improve

1. Build Targeted Email Marketing List

The success of email marketing campaigns depends on the quality of email marketing lists and its campaign readiness. So to jump start your email marketing campaigns, you need to have a targeted email marketing list with accurate prospect data along with contact information. You got to get the email list as quickly as possible as well.

You can’t just send emails en masse to all the people with a common marketing message and become successful. You got to narrow down your target audience based on several criteria such as industry, location, company size, etc. to send the right message to the right people. If you don’t, you will end up as a spammer and you would not get the desired results.

So, to create a successful email marketing campaign, you need to a build targeted email marketing list. All other elements of email marketing campaigns are based upon this one element “targeted email marketing list.” That is why it is important to create a successful email marketing campaign.  

How to Build Email Marketing List

Some marketers waste no time and straightaway opt to buy lists. But those lists are not only expensive but also incomplete. For companies that can’t afford to shell out huge amount of money, they go about doing their own search manually.

Manual Internet search is a time-consuming and tiresome process. You got to manually search various websites, company management pages, directories, social and professional networking sites and so on to build email marketing lists. It’s not an easy task, mind you.

First, you need to manually copy-paste the prospect names and company names into an Excel spreadsheet. And it just doesn’t end here. You got to also get their email and phone numbers to make the list usable. Having a prospect list without any contact information is as good as not having the list itself, right?

So, the entire process of building an email marketing list warrants a lot of time and resources. Well, you might spend a lot and still end up having incomplete data or you might lose a lot of time during the manual email list building process and eventually lose your selling time as well. This is where a B2B prospecting tool such as LeadGrabber Pro can make lives easier for B2B marketers.

Build Email marketing Lists in 2 Simple Steps

LeadGrabber Pro helps you to build email marketing lists from the Internet – sources such as job boards, websites, social and professional networking sites, etc.

For example, when you perform a search on a professional networking site, it displays the relevant results. With a click of a button, you can copy-paste the search results into the built-in grid available in LeadGrabber Pro.

B2B Sales Lead Lists

Step 1 – Just click Grab. The contacts are transferred to LeadGrabber Pro grid in a spreadsheet format.

Now you can notice that most of the records are without email and phone numbers.

Step 2 – Select the records that you want to find email and phone numbers and click Append Email and Phone.

how to append email and phone

You can leave the task to LeadGrabber Pro and go for a cup of coffee or attend to some other important work. If you have hundreds of records, you can just leave it overnight.

LeadGrabber Pro searches the missing business email and phone numbers of your prospects from the Internet and the next day morning, you will have your complete email marketing list ready.
how to append email and phone

LeadGrabber Pro searches and displays the emails that are found (displayed in Blue color) on the Internet. If the emails are not found on the Internet, the software intelligently researches the co-workers’ emails, analyzes the pattern and frames the email that matches with the company pattern. Those emails are displayed in Green color.

If you have a list of targeted prospects with name and company name, just import it into LeadGrabber Pro. It helps you to find the business email and business phone numbers of your contacts; and makes your email marketing list readily usable.

LeadGrabber Pro helps you to quickly build targeted email marketing lists. It helps you to save a lot of time and resources. Also, it enables you to spend more time on other tasks that requires your utmost attention.

2. Choose the Right Template

Now that you have the email marketing list ready, the next step is to choose the right email template. It is very important that you choose a template that suits multiple devices – desktop, mobile, tablet, etc. Stats reveal that a lot of people use mobile devices to read emails. So you need to ensure that your template is compatible with mobile devices.

3. Well-Crafted Email Copy

Again, this is very important. The challenge is you have got to keep it simple and at the same time ensure that it conveys the desired message and evoke a positive response from your prospects. You can try using different messaging copies to find out which one works best for you.

4. Irresistible Subject Lines

Subject lines play an important role in click-through rates. Remember your email is not the only email your prospect receives. If your email has to stand out from the bunch of emails, your email subject line has to be compelling enough for your prospects to open. Your subject line has to convey the best value for your prospects and convince that your email has something that can change their lives/business. Therefore, choose subject lines that are relevant as well as irresistible for your prospects to ignore.

5. Email Personalization

Email personalization should be one of the top priorities of today’s marketers. People demand and expect relevant and personalized experience. Therefore it is essential for marketers to personalize email marketing campaigns to make the most of their marketing efforts.

Now that you have built a targeted email marketing list, you can personalize the emails based on that specific target audience. Typically, personalization includes the prospect’s name, company, subject line, etc. But there are also other personalization tactics that include the email content, copy, images, product recommendations based on the target audience, their behavior, likes and interests. All these tactics help you to provide a more personalized experience to your prospects.

Targeted email personalization helps marketers increase customer engagement, increase open and click-through rates. It helps marketers to connect with the audience and increase the chances of getting more positive responses and eventually convert them into sales leads and in turn into customers.

6. Powerful Call-to-Action

Call-to-action is very important to drive your audience to act upon. Once you have made your case or delivered the desired message, the next step is to have a strong call-to-action that will enable the prospects to move to the next step. Example: Subscribe, Register, Call Now, Buy, Download, Join, Sign Up, etc. In some cases, a simple reply of “Yes” or “No” can be used to know if their prospects are interested in your product or service.  

7. Measure & Improve

One of the most important elements for creating a successful email marketing campaign is to measure the email campaign results. You need to diligently measure each and every metric of email marketing. Check what works best for you. You have to check the templates that you are sending. Which template yields you more positive responses. The email content, subject line, signature, etc. You can also check on the timings – the time when the emails are being sent. Based on all the data, you can finalize the one that works best for you. However, what works for you now will not work after 6 months. So you have to constantly measure, do A/B test, modify and work on to improve your email campaign results.  

If you are someone who want to create a successful email marketing campaign and start with a targeted email marketing list, fill up with form given below.

B2B List Building: How to Quickly Build your B2B Contact List

B2B List Building: How to Quickly Build your B2B Contact List

B2B list building is nothing but building a list of B2B contacts who are likely to buy your product or service. Why you should build your B2B contact list? Because you would be clueless if you don’t have one. You wouldn’t know who to target, who you contacted and who are really your prospects and so on. Remember, whether you are launching a new product or hosting a free webinar or introducing an irresistible sales deal, you need a B2B contact list to reach out to them.

How to get your B2B Contact List

There are many ways where you can get your B2B contact list. Renting or buying B2B contact lists might seem to be a quick solution but it has its own shortcomings. You got to first find a reliable list vendor, you got to pay per contact and chances are more you might use the same list as your competitor. In addition, the contacts in these lists might have been outdated or obsolete. Because these lists are obtained from a contact database that have been stored for over a period of time.

Use this Prospecting Tool to Build B2B Contact Lists, for Acquiring New Ideal Clients in a single Click! Get your Free Trial Today!

Studies reveal that data stored in B2B contact database decays at the rate of 22% every year. Even though you buy a list, you need to verify all those contacts if they are really valid. This, after paying a huge sum for the lists, is a daunting task for your marketing folks. This is why experts advise that building your own B2B contact list always yields better results than buying lists from vendors.

How to build your own B2B contact list (Manually)

If you want to build your own B2B contact list, try the following steps.

  1. Identify your Ideal Customers– This is one of the most basic and important elements that determine the quality of your B2B contact list. You need to identify who your ideal prospects are without which you might be going after some people who might not be your prospects. You get to know the outcome only after you have spent enough on your sales & marketing campaigns. This might prove to be a costly mistake if you don’t identify your ideal customers right from building your B2B contact list or B2B contact database.
  2. Find B2B contacts on the Internet & Social Networks – Search engines, company websites, business directories, professional networking sites such as LinkedIn are one of the best places to find your B2B contacts that match your ideal customer profile. You need to manually visit hundreds of websites and other sources to find your contacts. Some of the other sources are blogs, user groups, forums, press releases, etc.

  3. Build your own B2B List– Now that you have found your ideal B2B contacts, the next step is to build your B2B list. You will have to manually find them from various sources and copy-paste them into an Excel sheet or CRM. You need to copy-paste the name, company, title, email address, phone, website URL, etc. You need to be very careful while building your B2B contact list, because manual list building is prone for typo errors. These errors can make you lose your opportunities.
  4. Append Business Email Address & Phone– This is one of the important steps in B2B list building. You can get the list of B2B contacts but getting their business email address & phone is a tough task. You can’t find business email address on social networks, especially for decision makers or C-level executives. You need to employ various Internet research skills to append business email and phone of your B2B contacts.
  5. Verify Email & Phone– It is one of the important steps of B2B list building that you can’t afford to skip. Now that you have built your B2B contact list with business email and phone, you need to verify if those emails & phone numbers are valid. You can use the email verification services or tools to verify emails. As far as phone numbers are concerned, you will have to manually call up your contacts and verify them. You can find some invalid emails or phone numbers at this stage where you can eliminate from your B2B contact list.

B2B List Building Challenges

You have your B2B contact list ready. But the amount of time & effort involved in building your own B2B contact list is huge. Based on your requirements, it might take you weeks or even months to build your B2B list provided you have some Internet research skills. Busy sales & marketing professionals cannot afford to spend countless hours on B2B list building. Their top priority is to call their contacts and turn them into customers. So you have to employ another dedicated resource or team for B2B list building. It increases your expenses as well. This gets worse for small & medium companies, startup companies & entrepreneurs who can’t spend time as well as money on B2B list building. This is where a B2B list building tool such as LeadGrabber comes handy.

B2B List Building – Build your own B2B contact list in no time 

LeadGrabber Pro is a B2B list building software that helps you to quickly build fresh B2B contact lists from the websites, professional & social networking sites and online directories,etc. in no time.

You need to just search for your targeted B2B contacts on sources such as professional networks and filter the results based on your criteria. The results are displayed.  

With a click of a button, LeadGrabber Pro copy-pastes the search results into the grid. You don’t have to manually copy-paste anything. The software intelligently gets you the name, title, company, business email, phone, web URL, etc. in a spreadsheet format.

What’s more? LeadGrabber Pro also appends business email addresses of your B2B contacts. Select the records that don’t have email & phone and click on Append Email & Phone. The built-in patented email appending technology helps you to instantly append business email addresses and phone numbers of your contacts. LeadGrabber automatically verifies the business email addresses.

Your B2B contact list is ready in no time!

B2B List Building with LeadGrabber Pro – Benefits

LeadGrabber Pro enables you to

  • Build your own B2B contact list easily & effortlessly
  • Build B2B contact lists for niche markets
  • Build your own trustworthy B2B Contact Database
  • Build an accurate contact list & make more sales conversions
  • Save a lot of time & money

With LeadGrabber Pro, B2B list building is a breeze. You can jump start your email marketing campaigns.

Download your FREE Trial Today
[Get 50 B2B Contacts Free!]

3 HUGE variables that impact Email Marketing ROI

3 HUGE variables that impact Email Marketing ROI

Torn & Cut One Dollar Note Floating Away in Small $ Pieces

Here are some lessons I learnt from conducting 500+ B2B email campaigns.

There are 3 significant categories in the email marketing process, you must experiment and get right, to achieve a high CTR.

Just by making minor tweak’s to these 3 categories, you will start seeing 2x better than average performance. Get it right and you should be able to see 5x better click and engagement rate.

Here are those three categories you must experiment and tweak.

1. Your Email Template – Content & Visual

Variables you must test include Subject, Personalization, First Line, Body-Text, Message-Glimpse, Ending, Signature, From. I found the most important variable here is how PERSONALIZED the email feels.

2. Your Prospect Targeting Segment

Test your template with various prospect segments (demographics and background), to  find best fit profile. You can adjust template as required to match the segment. I found the most important variable here is ROLE & BACKGROUND of the prospect as opposed to title or any other aspect.

3. Receive Time & Day – Not Send Time

It is important you experiment with various prospect receive time & day (not your send time). I found the most important thing you must Pay attention to is PROSPECT’s TIME ZONE, not what time you need to send (I know sounds like it is common sense, but we forget at times our email can reach people in all parts of the world.)

You can refer this blog to know the best time to send emails to your prospects.

Let me know if you have any tricks that work for you (Chandra@egrabber.com)

Watch out for my white paper titled
“How to Build B2B Prospect Lists from Social-Web & LinkedIn, for High ROI email-Marketing”

Chandra