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Category: Email Marketing

HERE’S WHY 85%+ OF BUSINESS MESSAGES ON LINKEDIN ARE NOT READ!

HERE’S WHY 85%+ OF BUSINESS MESSAGES ON LINKEDIN ARE NOT READ!

Did you know 85%+ of messages you send over LinkedIn are never read! That’s because most people connect their LinkedIn to their Gmail or Hotmail. Your LinkedIn In-mail goes into a special folder called LinkedIn junk, that they read during non-business hours. So… what is the chance your high-value business ROI message is going to ring a bell to your B2B executive at midnight or weekends when they are catching some rest? Your LinkedIn network is a great place to…

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3 HUGE variables that impact Email Marketing ROI

3 HUGE variables that impact Email Marketing ROI

Here are some lessons I learnt from conducting 500+ B2B email campaigns. There are 3 significant categories in the email marketing process, you must experiment and get right, to achieve a high CTR. Just by making minor tweak’s to these 3 categories, you will start seeing 2x better than average performance. Get it right and you should be able to see 5x better click and engagement rate. Here are those three categories you must experiment and tweak. 1. Your Email…

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