Browsed by
Category: Expert Webinar

Mining Social Networks for Lead Generation
Data Mining Social Media Channels for BtoB Lead Generation

Data Mining Social Media Channels for BtoB Lead Generation

BtoB Sales and marketing professionals frequently cite Professional Networks as one of the most valuable to incorporate in a marketing and sales strategy. In fact, some statistics report that the Top Professional Social Networks are 277% more effective for BtoB lead generation than Twitter and Facebook. However BtoB professionals are having trouble grasping how to get the most out of these powerful networks.

In this talk that I co-presented with Shawn Elledge ( CEO of Demandcon ), Josh Turner ( Founder of Linked University ) and Rich Kumar ( Customer Success Manager of eGrabber ), we explored techniques how to leverage this powerful network for BtoB lead generation. We will discuss data strategies that work, what doesn’t, and how to build a highly targeted prospect list.

( Free Sign-up required on BrightTALK™ to view the webinar. )

How to communicate effectively on LinkedIn with your B2B Prospects and Passive Candidates

How to communicate effectively on LinkedIn with your B2B Prospects and Passive Candidates

Viveka Von Rosen
LinkedIn Expert & Author: LinkedIn Marketing:Hour a Day | International Keynote Speaker | Forbes Top 20 Most Influential

Viveka Von Rosen is the author of “LinkedIn Marketing: An Hour a Day” and a Forbes Top Ten Women in Social Media. She is a nationally renowned LinkedIn expert & trainer and social media keynote speaker. In particular, she works with recruiters and B2B sales professionals on LinkedIn visibility and how to get them and their companies found on LinkedIn resulting in more passive candidates and B2B leads.

View the recorded webinar, click here.