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How to Generate Leads on LinkedIn using LinkedIn Posts

How to Generate Leads on LinkedIn using LinkedIn Posts

LinkedIn is the largest professional network with millions of professionals and companies from more than 200 countries across the world. It is a place where you can find your ideal prospects and future customers. LinkedIn posts are one of the best ways to generate leads on LinkedIn. You can leverage it to attract & engage your prospects, and drive sales.  

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5 Tips to Generate Leads on LinkedIn using LinkedIn Posts

Statistics reveal that there are millions of feed updates on LinkedIn getting billions of impressions. B2B marketers use LinkedIn as a great platform to reach out to their prospects, network, build a relationship over time and generate leads on LinkedIn. This blog post will help you learn how you can leverage LinkedIn posts to engage prospects, generate leads on LinkedIn, and drive sales.

Here are 5 tips to generate leads on LinkedIn using LinkedIn posts.

#1 Discover your Prospects’ Pain Points

To begin with, you need to first identify your target audience. Once you have identified who your targeted customers are, you will come to know their pain points. If not, you need to figure out the problems/challenges they face that you can solve. You need to create posts focussing on those problems and let them know how you solve them. This way you can get the attention of your target audience.  

The goal here is not to have your best sales pitch but an opportunity to address your prospects’ problems. It is not about you or your product but the topic. It should make your prospect engage with you and have a discussion.

You can ask questions related to their problem. People who are going through those problems will get attracted to that question. You can make them continue reading by suggesting a few ideas or solutions that can address their problems.  The key here is to identify your prospects’ challenges, provide the best possible solutions and get their attention.

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#2 Let your Posts Be Unique

Your prospect might scroll through hundreds of posts in her feed. You need to ensure that your post grabs her attention and makes her read the post & engage.

One of the best ways to do that is to add a nice image to your post. Ensure that it is not a branded/corporate image or something too generic. Have an image that looks different and at the same time piques the interests of your prospects.

When your prospect scrolls through multiple posts with lots of text, your image might make her stop. Complement your image with an irresistible opening line. It will make your prospect to click through as well. Make sure it is short, addresses your prospects’ pain point, and makes her read your post.   

#3 Keep it Short & Simple

Your LinkedIn post is not a place to share your 1000-word blog or article. Keep your posts short, simple, and easily understandable with clear, easy-to-read statements. Avoid long & multiple paragraphs. 

Start with a compelling headline (your prospects’ problem) followed by the solution. The goal is to make your prospect think and relate it with her. 

Keep your post short but at the same time interesting enough to make your prospect read through it. Avoid lengthy paragraphs.

#4 Don’t Push Hard, be Subtle

Yes, you want to generate leads on LinkedIn, but make sure you don’t hard sell. Ensure that your LinkedIn post is not too salesy. You can reiterate the pain point and subtly say how you can solve the problem. Maybe you can say how you helped someone with a similar situation in the past. 

This shows that you have already handled the problems that your prospect is facing currently and you are not pushing too much. Another way to open up your readers is to ask – Can you share a similar experience such as this? Or Are you going through a similar experience? You can ask them to share. It not only helps your readers to engage but also helps you identify your ideal prospects as well.

The goal is to focus on a problem that people can easily relate to, let them know how it can be solved & you are there to help them address their problems and provide an opportunity to engage with your post. Once your prospects start engaging, you can build up the conversation that can lead to a proposal and finally a sale.

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#5 Post Regularly

Make sure you post early in the day. Posting early will give you a chance to get new prospects. It will also give people more time to engage through the day. Some people check emails, messages & LinkedIn on their way to work. So posting early might help you a lot to grab the attention of your prospects.

Another key point to remember is to post regularly. You can plan and create a calendar for LinkedIn posts. This way, you can plan ahead and update posts consistently. You can avoid unwanted posts that are done just for the sake of posting.

Planning ahead can help you create posts & images that are interesting, meaningful, and the ones that can easily relate and connect with your prospects’ problems. 

Don’t expect great results from your first post. You need to post as many posts as you can. You can try out various things and figure out what works well for you. There is not a one-size-fits-all strategy here. You need to keep trying different things, identify the best that works for you and keep repeating it.

Once you start posting information that is helping your prospects solve their problems, they start following you or reach out to you for any problems. You become a thought leader in your domain or area of interest. You gradually earn the trust of your readers and prospects, increase engagement rates and strike a conversation. You gradually start to generate leads on LinkedIn and finally make a sale.

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The LinkedIn prospecting tool also helps you to append business email addresses and phone numbers of your prospects found on LinkedIn, especially the C-level decision makers, and reach them faster.

LeadGrabber Pro helps you to speed up LinkedIn prospecting, generate leads on LinkedIn faster than experts, save a lot of your time & money and accelerate your sales growth.

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How to use LinkedIn Sales Navigator for Prospecting & Get Great Results

How to use LinkedIn Sales Navigator for Prospecting & Get Great Results

A lot of B2B companies have started to use LinkedIn Sales Navigator for prospecting. If you haven’t started, you will have to or you might lose potential prospects & customers on LinkedIn. Prospecting on LinkedIn Sales Navigator is one of the most essential sales prospecting strategies adopted by B2B sales development reps and business development professionals. LinkedIn prospecting helps you to find your prospects & turn them into customers than any other social networking platform. This blog post will help you to learn how you can use LinkedIn Sales Navigator for lead generation.

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How to use LinkedIn Sales Navigator for Lead Generation

LinkedIn Sales Navigator is designed for LinkedIn Prospecting. Unlike LinkedIn Basic & LinkedIn Premium versions, it helps you to prospect for sales leads efficiently. However, you need to know how to use LinkedIn Sales Navigator to generate leads effectively. Here are some of the features that will help you to use LinkedIn Sales Navigator for prospecting.

1. How to Find Leads in Sales Navigator

Search is one of the most powerful features that will help you to leverage Linkedin and find leads in Sales Navigator. When it comes to LinkedIn prospecting, searching for leads and accounts is the first thing you would do. LinkedIn Sales Navigator allows you to set your sales preferences based on your requirements. You can set your preferences such as Geographies, Industry, Company Size, Function, and Seniority Level. If you are going to use a particular search criterion regularly, then this comes in handy. You do not need to select those filters every time you search for leads. You can edit your sales preferences under Settings.

However, you can disable your preferences and search for leads based on new search criteria as well. LinkedIn Sales Navigator also recommends leads and accounts for you based on your activity.   

linkedin sales navigator for prospecting

LinkedIn Sales Navigator allows you to search for leads and accounts using the Lead Filters and Account Filters. If you remember, it is the Advanced Search feature that you had in the LinkedIn Basic version. The feature has been removed from the basic version and moved to LinkedIn Sales Navigator.

Click All Filters to access the Lead Filters and Account Filters.

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You can search for leads using the Top filters, Role & tenure filters, Company filters and Other filters. There are around 23 lead filters that you can use to search for leads. The lead filters will help you to drill down your search and find targeted leads. Once you have found the leads, you can save them and you can connect with them.  

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Similarly, you can search for accounts using the Top filters, Size and Other filters. You can search for accounts based on filters such as Department headcount, company headcount, department & company headcount growth, annual revenue and you can search for Fortune companies as well. The account filters also enables you to search for companies based on the number of followers, technologies used, job opportunities and relationships, etc.

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2. Use Sales Navigator to Find Similar Leads

The next powerful Sales Navigator feature that you can use for LinkedIn prospecting is View similar. Sales Navigator helps you to find leads that are similar to your ideal prospects. When you find your ideal prospect in your search results and if you want to find similar leads, click on the ellipsis button next to the Save button and click View Similar.

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It displays a list of similar leads that you are looking for. This feature will help you to learn how to generate leads through LinkedIn Sales Navigator and get a list of targeted prospects in no time.

3. Find Potential Leads through Job Change Alerts

Job Change Alerts is another handy feature for LinkedIn prospecting. You can use LinkedIn Sales Navigator to find if your prospects and existing customers have changed jobs. The search results in LinkedIn Sales Navigator display the number of people who have changed jobs in the past 90 days. This handy feature will help you to make more sales. Try this out.

Build a list of your prospects and existing customers in LinkedIn Sales Navigator. LinkedIn alerts you when your prospects or customers change jobs. You can reach out to those people to look for new sales opportunities. Chances are high that you can make more conversions because your customers already know you or they might have already used your product in their previous company. Similarly, your prospects might also be open for a demo since they already know you.

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In addition, the search results also display the total number of leads, the number of people who have posted on LinkedIn in the past 30 days and the number of people who have shared their experiences with you. You can click the respective tabs to view the information.

LinkedIn Sales Navigator displays Alerts on the saved leads and accounts. If the saved accounts are mentioned in the news or if they share any updates, they are mentioned in the Alerts. Similarly, when you saved lead posts or share something, you get an alert. This way, you get to know about the activities of your targeted leads and accounts. You can also know about your prospect’s likes and interests, which will be helpful for email personalization. This feature will help you to make the most of LinkedIn Sales Navigator for prospecting and get great results.

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4. Saved Search – Save Time & Effort

If you are using LinkedIn Sales Navigator for prospecting, then you should use this feature. It will save you a lot of your time. If you are someone who performs multiple searches, then the Saved Search feature will come in handy. Once you perform a lead search, the results are displayed.

Click Save Search on the top right corner of the page.

A Save your lead search window pops up.

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You can enter the name of your search, select the Alert frequency – Daily, Weekly, Monthly or Never and click Save Search.

Your search gets saved under Saved Searches.

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With Saved Searches, you do not need to enter the search criteria every time you search for it and it is very difficult for you to remember them since you are doing multiple searches. Saved search makes LinkedIn prospecting a lot more easier and quicker.

5. Reach out to Prospects via LinkedIn InMails

InMails is one of the premium features that helps you to leverage LinkedIn Sales Navigator for prospecting. You can reach out to your targeted leads via well-crafted LinkedIn InMail messages. You can research your prospect and come up with a personalized message that connects with your prospect easily.

Use a compelling subject line, craft your message around your prospect’s needs, start a quick conversation and ensure that you keep it short and simple. You need to have in mind that you get only limited InMail credits based on your subscription and you cannot send hundreds of messages that you can do using normal emails. It is one of the LinkedIn prospecting methods that can give you results if used effectively.

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6. Generate Leads through LinkedIn Groups

Using LinkedIn Groups is one of the best methods to use LinkedIn Sales Navigator for prospecting. You can easily find your targeted audience on LinkedIn Groups. The LinkedIn basic version enables you to join relevant groups where your prospects are, participate in discussions, contribute your ideas and establish yourself as a thought leader in your respective domain. You can connect with your prospects, strike a conversation and gradually get into that zone where you can pitch in your products or services.

Whereas LinkedIn Sales Navigator helps you to search leads from LinkedIn Groups.

LinkedIn Sales Navigator for Prospecting

You can use the Groups filter to search for leads. You can also filter leads based on when your prospects joined the group, from one day ago up to 3 months ago.

All the above LinkedIn prospecting methods will help you to use LinkedIn Sales Navigator for prospecting. However, it takes a bit of time & effort to find, search, research, and reach out to your prospects. This is where LinkedIn prospecting tools come in handy.

LinkedIn Prospecting Tool to Speed up Prospecting

LeadGrabber Pro is a smart LinkedIn prospecting tool that enables you to find your ideal prospects and build targeted prospect lists on LinkedIn. The LinkedIn prospecting software also appends verified work email IDs and phone numbers of your prospects. You can export lead list from LinkedIn Sales Navigator and reach your ideal prospects in no time.

The LinkedIn prospecting tool enables you to find decision makers & C-level executives from any location or industry. Prospecting on LinkedIn becomes easy with LeadGrabber Pro. It helps you to speed up LinkedIn prospecting, generate targeted sales leads and make more sales conversions.

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How to use Sales Navigator and find 10x Targeted Leads

How to use Sales Navigator and find 10x Targeted Leads

Are you tired of reaching out to prospects who are often not interested in what you offer? If you are seeking a way out. Then, I hope this blog will finds you well.

Here’s a real quick way to use Sales Navigator and find leads that will be 10x more likely to take your call.

Whenever you prospect using LinkedIn Sales Navigator, make a list of all the people you have scheduled a demo with or closed a deal.

This way, when they go to a different company, Sales Navigator will remind you the new opportunity – prospecting them at their new company. Targeting your past prospects who moved to a new company might seem like a simple deal, but it’s extremely useful in closing more number of deals.

Eventually you will end up having hundreds of people on your list, which will help you hit accelerators every single month because you’ll always have a roster of people to reach out to.

If you want an automated way to flag which of your past leads or customers changed jobs, or if you have thousands of prospects, customers and users, in Excel /CSV from your CRM. 

You can flag all the people those who quit jobs using “Job Change Finder“. It can get Your team hundreds of great convertible prospects every month, This tool might even get you to hit accelerators every quarter.

Because, this method of prospecting is a reminder on the importance of following up with old leads. You will be surprised to note at least 25% of your past prospects will be ready to take an appointment with you in the new company they are in.

Prospecting Tip source: Morgan Jingram’s LinkedIn Post