Browsed by
Tag: lead generation strategies b2b

3 Lead Generation Strategies for Outsourcing Companies during COVID-19 1
3 Lead Generation Strategies for Outsourcing Companies during COVID-19

3 Lead Generation Strategies for Outsourcing Companies during COVID-19

Due to COVID pandemic, companies are expected to outsource more work, says NTT – a technology firm . The ‘2020 Global Managed Services Report’, based on a survey of 1,250 executives in 29 countries, said that 45% organizations will outsource more  in the next 18 months, with 57% citing security risks as a key challenge for managing IT in-house. In this environment, the delivery of platform-enabled solutions becomes even more important, it said.

COVID has created a new wave of Fast-Growing companies – a lot of them fairly unknown before this crisis. To close sales in this “new normal”, you need to target companies that have budgets to hire and expand.

Companies with budgets are hiring employees who would start by being remote. They are also taking a big risk because they are hiring without the traditional in-person chemistry & culture fit interview.

These companies that are hiring are dealing with processes they wished they have automated before most of their employees had started to work from home. These circumstances will lead many companies to open up towards automation of their work processes. So, in the future, companies may be more likely to outsource their IT or business processes.

This could be the best time for outsourcing companies like you to pitch these managers who are hiring remote teams , “Since you are hiring remote employees without seeing them anyway, why not give us a chance? We are less risk & can start today!” You might offer to start with two or three people immediately. The companies can try them & pick the best person for long term work. You can tell them, you know the people on your team have the skills. You can position yourselves to be the fastest & lowest risk option.

We have seen this strategy work for several outsourcing companies. We hope it can work for you, if you too are selling outsourcing services. Here are 3 steps that will help you to build a list of fast growing companies that have budgets and are hiring.

3 Steps to build your lead list of companies to target

Step 1: Research Job Boards

This step involves a lot of manual efforts to compile the most recent job postings that is hiring the skill & talent you provide from dozens of Job Boards. Shortlist the companies that are hiring in the USA. To ensure that you have a very exhaustive list of companies, search jobs by US States / Regions and Job Titles.

Step 2: Eliminate Duplicate companies

You will find many duplicate companies, remove them from the list. Repetition of companies in the list happens due to any of the following:

  • A company could have posted multiple job positions
  • A company could have posted the same job position in multiple Job Boards
  • Job Boards displaying the same company name differently. For instance,
    • HP vs Hewlett Packard vs Hewlett Packard Enterprise
    • eGrabber vs eGrabber Inc.
    • Brand name vs Company name

Step 3: Include Company Demographics

In order to prioritize and make your sales pitch easier, Add company demographics such as Industry, Company Headcount, Timezone, Location, Website URL and Company LinkedIn ID.

The lead list you build this way will get you more appointments than any random lead list. If you want to automate the entire process listed above, you can use Hiring Prospector Tool from eGrabber.

If you want a pre-built list of US companies that are hiring – Get a free sample list now. Our 100K+ exclusive list of hiring companies are extensively updated with new companies that are recently hiring.

Marketing Sales Leads
How to generate Marketing Sales Leads for free

How to generate Marketing Sales Leads for free

The traditional marketing strategies don’t attract consumers anymore. Consumers are tired of it. The marketing folks have now gone digital to generate marketing sales leads. It is well supported by the latest technology & innovation. It enables the marketers to generate qualified marketing sales leads.

The latest trends in the industry is to leverage the mobile platform. Marketers are using interactive & interesting video content and mobile-friendly apps to reach consumers. Influencers make a huge impact on the consumers’ buying decisions.

Also, Internet and data plays a major role. Companies are using wearable technology to know the audience behavior and habits. So there is a lot of personal approach to all the marketing activities.

Having said that there is always going to be a lot of business opportunities.

Let us see how we can generate marketing sales leads for free from the Internet.

Free? Yes, you read that right.

If you are looking to quickly generate marketing sales leads, Try our Free Lead Generation Software.

Generate Marketing Sales Leads Based on Title

Some of the job titles related to the marketing industry are: Social Media Manager, Digital Marketing Strategist, Sales & Marketing Consultant, Vice President Global Marketing, Chief Marketing Officer, Content Marketing Strategist, Online Marketing Specialist, Social Media Strategist, Digital Media Strategist, Digital Marketing Consultant, etc.

For example, if you are looking for Digital Marketing Strategist profiles, the search syntax is:

“Title” “industry” –intitle:profiles –inurl:dir/  site:linkedin.com (linkedin.com/pub OR linkedin.com/in)

The Google search script is:

“Digital Marketing Strategist” “Marketing and Advertising” -intitle:profiles -inurl:dir/  site:linkedin.com (linkedin.com/pub OR linkedin.com/in)

The above search script provides Digital Marketing Strategist profiles from across the globe.

If you want to narrow down your search to a specific location, you can do that by tweaking the search script.

Find Marketing Sales Leads based on Specific Title & Location

For example, if you want to find “Digital Marketing Strategist” profiles from “Greater San Diego Area“, the search script will be:

“Digital Marketing Strategist” “Marketing and Advertising” “Greater San Diego Area” -intitle:profiles -inurl:dir/  site:linkedin.com (linkedin.com/pub OR linkedin.com/in)

Similarly, you can replace the title and location to search profiles based on your requirements.

For example, if you want to find Chief Marketing Officer profiles from San Francisco Bay Area, the search script will be:

“Chief Marketing Officer” “Marketing and Advertising” “San Francisco Bay Area” -intitle:profiles -inurl:dir/  site:linkedin.com (linkedin.com/pub OR linkedin.com/in)

Alternatively, you can also use the following script to find Chief Marketing Officer profiles from San Francisco Bay Area

“Chief Marketing Officer” “Marketing and Advertising” “San Francisco Bay Area” site:linkedin.com/in

Generate Marketing Sales Leads through LinkedIn Groups

LinkedIn groups are a goldmine of leads. But LinkedIn also has a lot of limitations. It handicaps your chances of leveraging it to its fullest potential. But you can search LinkedIn groups through Google.

For example, let’s say we want to search for profiles from a group called Mobile Marketing & Advertising that has over 200,000 members. The search script is:

“Mobile Marketing & Advertising” “united states” site:linkedin.com/in

The above search script will help you find members of the group ‘Mobile Marketing & Advertising‘ who are from the United States.

If you want to find members from other countries, you can just change the location. Say if you want to find member profiles from Canada, the search script is:

“Mobile Marketing & Advertising” “Canada” site:linkedin.com/in

X-ray search LinkedIn to find Marketing Sales Leads

One of the advantages of using custom search engines is that you don’t need to struggle with the search scripts.

All you need to do is just enter the keywords for the profiles you are searching for. You will get a more refined search results.

For example, if you are looking for “Digital Marketing Consultant” profiles in “California”, you need to just enter those keywords and search.

All the above search scripts will be useful for your lead generation purposes. But, you would agree that all the above methods have to be done manually. You need to edit/alter the search scripts to generate sales leads with different title, industry, location, etc. It will certainly take a lot of your time and effort.

Even, if you have a dedicated resource, you need to spend more. Again, it would take the same amount of time to generate marketing sales leads. Manual list building is also prone for typos and one small error can cost you big. This is where an automated B2B lead generation software such as LeadGrabber Pro comes handy.

LeadGrabber Pro is a powerful B2B lead generation software that enables you to generate targeted B2B sales leads in a few minutes. It helps you to build marketing sales leads list with verified business contact information in no time.

Start Your 7-Day Free Trial Now!