The traditional marketing and advertising strategies doesn’t attract consumers anymore. Consumers are tired of it. So the marketing and advertising industry has moved into the digital era. It is well supported by the latest technology & innovation. It enables marketers to generate marketing and advertising sales leads.
The latest trends in the industry is to leverage the mobile platform. Marketers are using interactive & interesting video content and mobile-friendly apps to reach consumers. Influencers make a huge impact on the consumers’ buying decisions.
Also, Internet and data plays a major role. Companies are using wearable technology to know the audience behavior and habits. So there is a lot of personal approach to all the marketing activities.
Having said that there is always going to be a lot of business opportunities.
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Generate Marketing & Advertising Leads Based on Title
Some of the job titles related to the marketing & advertising industry are: Social Media Manager, Digital Marketing Strategist, Sales & Marketing Consultant, Vice President Global Marketing, Chief Marketing Officer, Content Marketing Strategist, Online Marketing Specialist, Social Media Strategist, Digital Media Strategist, Digital Marketing Consultant, etc.
For example, if you are looking for Digital Marketing Strategist profiles, the search syntax is:
“Title” “industry” –intitle:profiles –inurl:dir/ site:linkedin.com (linkedin.com/pub OR linkedin.com/in)
The Google search script is:
“Digital Marketing Strategist” “Marketing and Advertising” -intitle:profiles -inurl:dir/ site:linkedin.com (linkedin.com/pub OR linkedin.com/in)
The above search script provides Digital Marketing Strategist profiles from across the globe.
If you want to narrow down your search to a specific location, you can do that by tweaking the search script.
Find Marketing & Advertising Sales Leads based on Specific Title & Location
For example, if you want to find “Digital Marketing Strategist” profiles from “Greater San Diego Area“, the search script will be:
“Digital Marketing Strategist” “Marketing and Advertising” “Greater San Diego Area” -intitle:profiles -inurl:dir/ site:linkedin.com (linkedin.com/pub OR linkedin.com/in)
Similarly, you can replace the title and location to search profiles based on your requirements.
For example, if you want to find Chief Marketing Officer profiles from San Francisco Bay Area, the search script will be:
“Chief Marketing Officer” “Marketing and Advertising” “San Francisco Bay Area” -intitle:profiles -inurl:dir/ site:linkedin.com (linkedin.com/pub OR linkedin.com/in)
Alternatively, you can also use the following script to find Chief Marketing Officer profiles from San Francisco Bay Area
“Chief Marketing Officer” “Marketing and Advertising” “San Francisco Bay Area” site:linkedin.com/in
Generate Marketing & Advertising Sales Leads through LinkedIn Groups
LinkedIn groups are a goldmine of leads. But LinkedIn also has a lot of limitations. It handicaps your chances of leveraging it to its fullest potential. But you can search LinkedIn groups through Google.
For example, let’s say we want to search for profiles from a group called Mobile Marketing & Advertising that has over 200,000 members. The search script is:
“Mobile Marketing & Advertising” “united states” site:linkedin.com/in
The above search script will help you find members of the group ‘Mobile Marketing & Advertising‘ who are from the United States.
If you want to find members from other countries, you can just change the location. Say if you want to find member profiles from Canada, the search script is:
“Mobile Marketing & Advertising” “Canada” site:linkedin.com/in
X-ray search LinkedIn for Marketing & Advertising Profiles
One of the advantages of using custom search engines is that you don’t need to struggle with the search scripts.
All you need to do is just enter the keywords for the profiles you are searching for. You will get a more refined search results.
For example, if you are looking for “Digital Marketing Consultant” profiles in “California”, you need to just enter those keywords and search.
All the above search scripts will be useful for your lead generation purposes. But, you would agree that all the above methods have to be done manually. You need to edit/alter the search scripts to generate sales leads with different title, industry, location, etc. This is where an automated B2B lead generation software such as LeadGrabber Pro comes handy.
LeadGrabber Pro is a powerful B2B lead generation software that enables you to generate targeted B2B sales leads in a few minutes. It helps you to build sales leads list with verified business contact information in no time.