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How to feed your sales engine with qualified B2B sales leads?

How to feed your sales engine with qualified B2B sales leads?

Feeding your sales engine with a steady flow of qualified B2B sales leads is one of the vital ingredients of success. But how?

Let us first look at some of the effective B2B lead generation methods that are widely used by B2B marketers – Inside sales, Telemarketing, Email marketing, Tradeshows, Conferences, Webinars, Websites, Search marketing, Social media.

Do you really need to employ all of the above methods for your business or is there a B2B lead generation formula that works like magic? The answer is a big NO. The fact is there is no “one size fits all” solution. You got to experiment and figure out what works best for your business.

Once you set the things right doesn’t mean that you can go on with it for life. What works for you today might not work after a year. So you got to continuously experiment on various things to stay afloat and move forward which eventually takes a lot of your time and resources. This is where a B2B lead generation software such as LeadGrabber can be handy.

LeadGrabber helps you to generate qualified sales leads from the Internet in no time. It helps you build fresh B2B sales leads lists along with contact information such as name, job title, company, email, phone number, address, website, etc. based on the industry, domain, location, etc.

LeadGrabber helps you feed your sales engine with qualified B2B sales leads. It also helps you to append missing email addresses and phone numbers of your contacts and find decision makers in a company.

Grab unlimited leads for 3 days! Click here to download LeadGrabber Pro

Strategies to Generate Warm B2B Sales Leads on Social Media

Strategies to Generate Warm B2B Sales Leads on Social Media

Ambi Moorthy

Ambi Moorthy

Product Marketing at eGrabber Inc.
Passionate product marketing professional - managing B2B content generation, webinar production & strategic relationships with B2B and recruiting industry experts, partners / resellers, also developing original marketing content for company website, newsletters, articles, Ads, blogs.
Ambi Moorthy

Do you dive into the various social media platforms like LinkedIn, Twitter and Google+ for B2B leads?

Are you not sure how to channelize your time and efforts spent on these platforms that result in actionable warm leads?

I am going to share through a series of articles easy strategies that will generate leads from social media, you can integrate them into your marketing and lead-gen program.

Strategy 1: LinkedIn Groups

LinkedIn has been the go to place for B2B sales Leads. LinkedIn groups spread across different verticals and they bring like minded professionals together in a forum. The conversations and the ideas exchanged are very informative, there is a limitation of 50 groups you must pick and join the groups wisely.

Generate warm leads through discussions

Contribute on LinkedIn Groups - B2B Sales LeadsAll LinkedIn groups have an idea exchange discussion forums and they are a goldmine of leads, members of the group post their questions related to lead-gen, strategy, pipeline development and management. They also ask opinion about a service provider and call for suggestions about a service or a product.

A referral to your business on these forums is best when given by your existing customer, instead of your own sales reps, it always helps to have a handful of socially savvy customers who can vouch for you on these forums to build credibility and send warm leads to your website.

Establish Thought Leadership

Establish Thought LeadershipThe more you are active and contribute and engage meaningfully to these discussions, people from your target market would like, connect and eventually end up buying your service or product.

LinkedIn groups also highlight the top contributors for their engaging comments and lively discussions started, this enables a “Pull” strategy instead of a “Push” strategy, the highlighted section will drive traffic to your profile and engaging content will get them to connect & contact you.

So get started with meaningful conversations today and let the leads start flowing.

Similarly, have you generated leads on LinkedIn through other methods? feel free to share them in the comments below

Strategy 2… watch this blog… coming in my next post