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Author: Clinton Rozario

Clinton Rozario is a B2B List Building technology expert and architected LeadGrabber Pro, the B2B List Building Tool from eGrabber. Clinton joined eGrabber in 2003. He held key roles in R&D, developing strategic and proprietary technologies. He is now responsible for development of eGrabber's List Building and List Completion Tool Suite. He is also available on Google+ and LinkedIn.
How to Find Trade Show Exhibitors & Attendees lists?

How to Find Trade Show Exhibitors & Attendees lists?

Trade shows are perfect for finding new prospects because they attract audiences based on Interests and Intent. You need to find trade shows that your prospects might be interested. For instance if you go to a Blockchain trade show, you are bound to find prospects of the following types:

  • Companies looking for solutions – these are the ones at the trade-show because they are interested in the main subject at the tradeshow
  • Companies selling the solutions – these companies need tools and services to build their solutions, AND attendees to sell them to
  • Exhibitors – these are companies which have put up stalls – they need to attract more visitors to their booth
  • Companies providing Exhibitor services – they need to find new exhibitors at other conferences
  • The Conference Venue – they need to find more conference organizers, so that they can host more conferences
  • The Conference Organizers – they need to get more attendees and more exhibitors
  • Speakers & Trainers – these experts are usually looking for their next speaking or training opportunity at the tradeshow

All these people, together, that’s something you can’t find in a Hoovers or a DiscoverOrg list.

In this day and age of search engines, you’d think they’d have a search engine for all the tradeshows out there.

Well, unfortunately not. Instead, there are dedicated websites and a few interesting ways to find trade shows by using advanced Google commands (sometimes referred to as X-Ray’ing Google).

If you have a recent Trade show Exhibitors List & want to find the attendee company’s Decision makers, Job-Title, LinkedIn-ID, Business Email Address & Phone# in less than 30 seconds. You could try our free Decision Makers Finder Tool – Get your Free Trial Today!.

Find Trade Shows List

Trade shows & Conferences are one of the most effective ways for a company to generate leads. This post shows you different ways to find trade shows so you can generate a list of leads from them.

Find MapYourShow (Google X-Ray) Tradeshows

MapYourShow provides web hosting services for conference providers. When conference providers feed in the details of their trade-show into MapYourShow, the website takes care of sending their trade-show details to Google.

This means you can find trade shows by searching Google. You can easily search Google for any trade-show which is listed on MayYourShow. Just for reference, CES – the largest consumer electronics show at Las Vegas – is hosted on MapYourShow for the past several years.

find trade shows

Try out this link https://tinyurl.com/y28blgda . You can find trade shows related to blockchain, and specifically, it points you to the Exhibitors Directory.

The Google search has some advanced Google keywords in there. So if you are looking for some other topic other than blockchain, remove the ‘blockchain’ keyword replace it with your own keyword.

Find ProductHunt Tradeshows

This website is very popular among early adopters of any technology. So if you are trying to break into a new market, or you want beta testers or early customers for your start-up then these events are your lead-generation go-to.

How to Find Trade Show Exhibitors & Attendees lists? 1

You can access the events page via this direct link
https://www.producthunt.com/events . Consider registering on ProductHunt before trying out those conferences for lead-generation – you get a few promotional offers.

Find EventBrite Conferences

EventBrite is another company which has been in the business of providing software to conference providers. Like MayYourShow, they also showcase those conferences in an easy to use Search engine. It helps you to find trade shows easily.

How to Find Trade Show Exhibitors & Attendees lists? 2

EventBrite events search: https://www.eventbrite.com/d/ca–san-francisco/business–events/?page=1 . This search gives you shows in SFO, but there are enough filters for you to try and drill down to the shows that you are interested in.

How to Find Trade Show Exhibitors & Attendees lists? 3

You can also X-Ray Google for events in EventBrite. https://tinyurl.com/y5uvy7at . You will always find a different result set than searching on EventBrite website.

That’s because Google will give you the events that are socially popular. While EventBrite will give you the events that are more recent or highly promoted inside the EventBrite platform. Ideally, you should look at both sources

TradeshowPresenter.net

Are you looking for non-technology conferences? Perhaps some classic industries? TradeshowPresenter.net is a good source for non-tech conferences.

This website has trade shows which have their own dedicated website, so you will find trade shows here that are not on any of the previous platforms lists, like EventBrite and MapYourShow.

How to Find Trade Show Exhibitors & Attendees lists? 4

Plain Ol’ Google Search

If you are starting off your search to find trade shows, then you can consider starting with a very broad and wide search. I’ve found using the keywords “Exhibitor Directory” is great at cutting out all the noise from Google Searches and giving you only conferences (and not blogs to conferences) https://tinyurl.com/y42us5jp

How to Find Trade Show Exhibitors & Attendees lists? 5

Twitter

Using the Twitter search is a great way to get to the conferences which are taking place right now, or those that will take place in a few days to come. The “recency” factor is what differentiates this search from all the other sources of conferences.

How to Find Trade Show Exhibitors & Attendees lists? 6

To search Twitter for the events you want, use the #conference and the #tradeshow HashTags.

Need the list of Decision Makers from these Exhibitors List? Or the Attendee-Companies?

Very often, those who attend these trade shows are not the ones with the budgets. If you are trying to sell your product or service, you can get a demo or an appointment with them, but you will find a champion for your product or a service. Not the decision maker who makes the buy decision.

How to Find Trade Show Exhibitors & Attendees lists? 7

You should give eGrabber Management-Finder a try. All you have to do is paste the list of companies which are attending this trade-show into the Management-Finder software.

You get the list of attendee companies for free or for very low cost from the conference organizers. Import that list of companies into the Management-Finder and then tell it the decision maker Job Titles you want.

The Management-Finder automatically researches for the decision makers at those companies, on the Internet, the company website and social media and gives you Name, Job Title, Verified Business Email address, phone and LinkedIn Id.

How to Find Trade Show Exhibitors & Attendees lists? 8

Download a Free Copy of Management Finder. Or ask us for an online demo.

Do you have any other websites from where you find trade shows leads? Put them in the comments below. I will review and add them.

Download FREE Trial Today, Find 50 Decision Makers Contacts for FREE!

Featured Photo by Jaime Lopes on Unsplash

How to build real estate sales lead lists in no time

How to build real estate sales lead lists in no time

Real estate agents always look for fresh sales leads to build their sales pipeline. They visit online directories and websites to build real estate lead lists. A real estate business contact list includes property owners, lenders, buyers, tenants, etc. But since they build their real estate contact lists manually, it takes a lot of their valuable time.

But, top real estate agents don’t spend too much time on manual list building. They use real estate lead generation tools such as ListGrabber to speed up list building.

ListGrabber helps real estate agents to build real estate sales leads lists in no time. It enables them to quickly build their sales lead database and helps them to spend most of their time with their prospects.

ListGrabber completely automates the process of capturing sales leads from online sources. All you need to do is, select an online source and click Grab on the ListGrabber toolbar.

ListGrabber intelligently captures contact details including name, address, phone number and email address of your prospective buyers & sellers from white pages directories, yellow pages directories, neighborhood listings, local business directories, MLS listings, etc.

With ListGrabber, you can transfer the captured real estate leads to an Excel spreadsheet in a click. Now, you have a targeted list of real estate leads in hand that you can start calling right away.

ListGrabber helps you to quickly build real estate sales lead lists & become a top producer.

Download your FREE Trial Now!

Disclaimer
eGrabber is not affiliated with any providers of online directories or lists. ListGrabber is designed to import contact data that is visible on the screen and copy able to a clipboard. All eGrabber tools should be used only where it is legal to do so.

Sales Prospecting Problems – SOLVED with eMail-Prospector

Sales Prospecting Problems – SOLVED with eMail-Prospector

Tips for Sales Prospecting – eMail-Prospector is a rapid email finding software for the PC that finds business email address of anybody in any company. Now you can connect to any prospect in seconds.

Here are common problems that sales people face, that eMail-Prospector solves…

 

1. Get email address of prospects on LinkedIn

I’m a Huge Fan of LinkedIn! It allows you to find the right people at the right companies very quickly. LinkedIn’s advanced search has filters that get you very accurate results.

However, in the LinkedIn search results, there are no email addresses.

You have to wait for people to respond to your connection request or your InMail – and that could take a very long time. Your best bet is to send an email to their business inbox. Searching for VP Sales in LinkedIn Linkedn_Search_-_email_address_found

Type in the name and company of your prospect into the eMail-Prospector. And it quickly finds their business email address!

 

2. Connect to difficult-to-catch people on LinkedIn

If you are a heavy user of LinkedIn for business, you have definitely come across this one.

When you attempt to connect to some important people on LinkedIn, you get this screen asking you to supply their email address.

 linkedin ask for email address to connect

This happens because the recipient’s email preferences are set to only receive invitations from members who know their email address.

problem solved - linkedin ask for email address to connect

eMail Prospector will give you their business email address, so you can connect with them through email instead.

 

3. Directly target participants in Discussions – While playing it Safe…

LinkedIn Group discussion are great pleaces to find your target prospects. People who participate in discussions by commenting and Like’g maybe the ones interested in what you are selling !

LinkedIn discussion - can't get email address of participants

However, you cannot self-promote your product or service on a lot of discussion boards. You could be kicked out of the group if you do. Or worse, your reputation in the group could be destroyed in full public view.

LinkedIn discussion - can't self promote on discussions - solved with eMail prospector

Use eMail-Prospector to find their business email addresses and contact them directly in their inbox! This way, you can eliminate the risk of being kicked out of the group.

Expert Tip: In your email, you can quote what your prospect said in the group discussion and increase your chance of a positive reply.

 

4. Directly connect to Management at your Target Accounts – Tips for Sales Prospecting

If you have a company you want to target and you want to reach someone in the management, one of the best places to look for them is the company website.

targeting a management team - no email address

However, you will not find their contact information on the webpage.

targeting a management team - no email address - SOLVED with eMail Prospector

eMail-Prospector can give you the email address to connect with them directly.

 

5. Reach out to companies which got funding – they have cash to buy

Companies which just got funding have a lot of money to spend!

A simple google search with the location you target will yield you the companies who are ready to spend their new cash.

 funding articles - need to contact decision maker

 funding articles - need to contact decision maker - solved with email prospector

Use eMail Prospector to congratulate the main people in the news article and pitch them your services / products.

 

6. Book appointments with speakers at conferences – *before* anybody else

If the speakers at conferences are your target market, then you can easily find conferences in your area with a simple google search.

email_of_a_keynote_speaker

Reach out to the speakers and book appointments with them before the conference. That way you can skip the huge line of people trying to get their attention after their speech.

email_of_a_keynote_speaker_-_SOLVED_with_email_prospector

eMail-Prospector can get you their direct email address.

 

7. Re-Connect with visitors to your tradeshow booth

Tips for sales prospecting – Did they visit your booth and you didn’t get their business card? Did you scan the QR code on their badge and were unpleasantly surprised when you didn’t get their email address?

can't get email address on a tradeshow id card

No problem, eMail-Prospector solves that for you now.

can't get email address on a tradeshow id card - solved

 

8. Recruit Internal Champions and Influencers to win your sales deal

If you are making the complex sale, decision makers are important, however having evangelists are equally important to closing the sale. These internal champions will be the ones who will actually use your product / service, once its deployed. These internal influencers will be facing the actual problem that your product / service solves. Finding these influencers is easier, once you look around in the “People Also Viewed” section of LinkedIn.

finding internal influencers

Here’s how to do it: do a LinkedIn search for employees working in that target company. Then open up the first result, and scroll down. On the right hand side of the page, you will find the “People Also Viewed” section. These are people who are highly connected and active on LinkedIn, from that company. Chances are, they are highly connected ‘inside’ the company as well. Look for your champions in this list.

connecting to an influencer

Connect to these evangelists and get them to internally endorse you – increase your chances of closing the deal.

 

9. Reach newly Hired Decision Makers – before your competition does

Every account rep knows that when executives and sponsors change, there’s an opportunity to break into an account, or worse, lose the account to competition – Tips for Sales Prospecting.

how to find new executive changes

No email list provider in the world has the email address of someone who joined yesterday. But that shouldn’t stop you from ringing in new business..

get email address of new hires

Put the new hire’s name and company inside eMail Prospector and reach out with a congratulatory note now!

 

10. Increase booth traffic – Send Pre-Conference Marketing emails to Attendees

Sending traffic to your conference booth is critical to success at tradeshows. But why should you only rely on those walking by?

Sending out a compelling invite to attendees a few days before the event is a sure-fire way of increasing booth traffic – people are ‘expecting’ to see you at the conference – even if they don’t reply to your email.

how to get email address of conference attendees

Did you only get the names of people who registered for the conference?

dont have email address of conference attendees

Drop those names and companies into the eMail Prospector and get email addresses. Now you can send out those invites in minutes.

 

11. Add eMail address to Shipping Address Lists – Double sales and Cut communication costs

Tips for Sales Prospecting – If you are an Amazon or eBay seller, you don’t get email addresses of the corporate customers you ship to. You only have the Shipping Address that the online retailer gives you.

If you had their email address, you could email them details of other products you have, and possibly double your sales!

After all, email is many times cheaper than sending marketing material in the physical form.

 

12. Conduct Background checks on candidates – from those who recommended them on LinkedIn

Trying to hire the next Top Performing star-employee? Well, you need to be sure that you are making the right choice!

background checking candidates on linkedin

Look at the people who recommended them on LinkedIn. Write to them directly and ask them for feedback on your candidate.

how to get email address for background check

Use eMail-Prospector to get their email address.

 

13. Find More people like your Best Customers

Have you used the “People Similar to..” feature in LinkedIn?

If you haven’t, here’s what you could do… open the LinkedIn profile of your best customers, and scroll down to the “People Similar To…” section in the profle. You will find it on the right hand side. How to find more highly targeted customers

All these are possible future prospects! LinkedIn has some smarts in suggesting these people.

Find people similar to your best customers

Reach out to them via email, with a few references and case studies!

 

14. Find New Customers among your College Alumni

Did you know of LinkedIn’s Alumni Search? This powerful search brings up profiles of people who studied in your college.

There are some amazing filters to find your prospective customers among your college alumni.

Using LinkedIn Alumni Search feature

And the interesting part…? You can search the alumni of ANY college, not only your own!

How to find where your alumni are working

Use eMail-Prospector to reach out to them.

How to get alumni email address

 

15. Find more prospects who have the same skill sets as your Best Customers

Tips for Sales Prospecting – And did you know of LinkedIn’s Skill Search? This new and re-vamped search allows you to find people based on their field of study.

How to find people with a particular skill set

So, lets say, your best prospects are those who have specialized in Sales and Sales Operations. You just plug that in and you have a fantastic list! Again, with a bundle of powerful filters.

How to find prospects with a skill set or field of study

What better way to get their email address, than with eMail-Prospector?

Find email of your best prospects

 

16. Get Leads in your email Inbox everyday

Did you know you could setup Saved LinkedIn Searches?

When you do that, LinkedIn will email you matching profiles. So here, I was searching for CEOs in the “Cloud” space, I got this email from LinkedIn.

LinkedIn Saved Searches - use for lead generation

Now that’s leads in my mailbox everyday!

How to get email address of linkedin alerts

Reach out to them with your best pitch…

 

17. Get to executives who invest in start-ups

If selling to executives with a lot of money, or even angel investors, then there are lots of websites like Angel.co available

How to find angel investors

How to email angel investor list

eMail-Prospector can get you in their business mailbox, and get their attention.

 

… and more…

  • Implement Email-Finding best practices across your Internet Research team.
  • Enhance lead quality before you hand over to sales.
  • Org-Chart didn’t give you an email address? Get it in one click.
  • Gatekeeper gave you a Decision Maker’s name? Their Email address is a click away.
  • Spend more time closing deals. Eliminate email research from your tasks.
  • Empower your sales people to make their own leads and not rely on marketing / lead gen team
  • Free yourself for searching for email addresses manually.

There are so many uses of eMail Prospector..

Download your FREE Trial Today, Get 50 Contacts FREE!

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How to get prospects on LinkedIn to callback

How to get prospects on LinkedIn to callback

Prospects on LinkedIn – I’m lucky to be working with some remarkable people who push the boundaries of prospecting.

LinkedIn’s new InMail Policy allows you to send only 15 messages for free per month. For those who know how to send InMails for free via Groups, this was a HUGE setback.
But not for my colleague Matt.

Matt is our sales development rep and has a reputation for setting a consistent number of demos, no matter what. So when this new LinkedIn InMail policy came up, instead of spending a bundle on InMail, he just changed tactics.

The result: his numbers didn’t even take a dent.

Here’s his two step formula that worked…

1. Just by changing LinkedIn Headline, he attracted InBound Inquiries

Matt knows the pulse of our ideal customer. He’s figured out how to find that prospect on LinkedIn.

  • He changed his LinkedIn headline to something that would be of interest to prospects.
  • He Searched LinkedIn for those prospects & opened profiles
  • This generated LinkedIn notifications on prospect’s “Who visited your profile” section
  •  A small percentage of prospects visit his profile and ask him for demo every week

How to get prospects on LinkedIn to callback 9

2. Sent outbound email to business email address

For those prospects who did not react to Matt’s profile visit, he got their email address using eMail Prospector and sent an outbound email to their business email address.

He used this most effectively on LinkedIn Group members. He could now contact just about anyone in his network.

Getting Direct business email address made easy

Download your FREE Trial Today, Get 50 Contacts for FREE!

—-

Here’s a video demo of eMail-Prospector, for you to see it live.

and here’s how to use eMail-Prospector https://www.egrabber.com/blog/sales-prospecting-tool/how-to-use-email-prospector/

How to do sales prospecting in just a few seconds

How to do sales prospecting in just a few seconds

Successful sales people spend a lot of time finding new prospects, researching them on the Internet and finding their contact information. Eventually it leaves them with very little selling time.

For example, you came across a company who could be your potential customer and you want to reach the decision maker in that company.

Most of the times, you would only find their names and you cannot find any other contact information on the company websites. So, how do you reach them immediately?

You begin to manually search the Internet to find email address and phone number of the decision maker in that company.

If you’re looking to find verified business Email Address & Phone Numbers of your prospect in less than 30 seconds. You could try our free Email Finder Tool – Get your Free Trial Today!.

Now, if you were to do this manually for a list of 50 contacts, imagine how much time it would take you to find corporate email address & phone numbers of your prospects. This is where a sales prospecting tool such as eMail-Prospector can make all the difference.

eMail-Prospector helps you to instantly find email addresses and phone numbers of your prospects from anywhere on the Internet.

All you need to do is just enter your prospect’s name and company name. eMail-Prospector’s built-in email finding and contact research technology searches the Internet and finds email addresses and phone numbers of your prospects in just a few seconds.

The sales prospecting tool – eMail Prospector helps you to reach your prospects right away.

Save time on prospecting and sell more.

Get direct email-Id of any CXO prospect in any company – Watch Live Demo

Download your FREE Trial Now!

Export Yellow Pages Directories to Excel in 3 Simple Steps

Export Yellow Pages Directories to Excel in 3 Simple Steps

Yellow pages directories is one of the most popular online business directories to look for sales leads. It helps you to search and find your targeted prospects. But, to build prospect lists, you need to manually export yellow pages directories to Excel. This blog post will help you to learn how you can do that in 3 simple steps.

Export Yellow Pages Directories to Excel Instantly

Try for Free!

Manually export yellow pages directories to excel

Yellow pages directories is a directory of business contacts. Most of the sales folks spend a lot of their time & effort to build business contact lists, prospect lists, business mailing lists, email marketing lists, and cold calling lists. Before calling the prospects, you need to manually copy-paste the data from yellow pages directories to Excel. You have to copy every single detail from yellow pages directories and paste them into your excel spreadsheet or database. Building such lists helps a lot but it is a time-consuming and tiresome task for busy sales professionals. This is where a sales lead generation tool such as ListGrabber comes in handy.

How to export yellow pages directories to excel in 3 Steps

ListGrabber is a powerful sales lead generation tool that helps you to export yellow pages directories to excel in 3 simple steps – Search, Select & Grab.

export yellow pages directories to excel

To export yellow pages directories to excel,

  1. Go to any yellow pages directory and search for your target audience.
  2. The search results are displayed. Now, select the search results.
  3. You have two options to export yellow pages search to Excel spreadsheet:
  • Click on the Excel icon on the ListGrabber toolbar. ListGrabber instantly exports data from yellow pages directories to excel. The contacts from the yellow pages directories search page are transferred to the Excel spreadsheet in no time.
  • Another option is, click the Grab button on the ListGrabber toolbar. This option enables you to instantly capture the data from yellow pages directory search results to the ListGrabber grid. You can verify the contact details and check for duplicate contacts. Now you can select Excel as the destination application and then transfer all or selected contacts to Excel.

With ListGrabber, exporting data from yellow pages directories to excel is a breeze. It helps you to save a lot of your time and spend more time speaking with your prospects.

ListGrabber captures the name, address, email ID, phone number, Fax and other contact details of the targeted prospects (multiple contacts) and transfers them into an Excel spreadsheet or your database. ListGrabber helps you to export data from yellow pages directories and transfer them to Excel, ACT!, Outlook, etc. You can also transfer to other databases using .CSV files.

Try ListGrabber to export business leads & contacts from yellow pages directories or any other source on the Internet in a single click.

Download your FREE Trial Now!

Disclaimer
eGrabber is not affiliated with any providers of online directories or lists. ListGrabber is designed to import contact data that is visible on the screen and copy able to a clipboard. All eGrabber tools should be used only where it is legal to do so.

How to Generate Leads from LinkedIn Groups (Quickly)

How to Generate Leads from LinkedIn Groups (Quickly)

If you want your B2B business to sustain & grow, you need to consistently generate new sales leads. One of the best ways is to generate leads on LinkedIn. Why? It is the fastest-growing professional networking site where you can find more than 600 million professionals, all at one place. If you want to generate targeted leads, then LinkedIn groups is the best option. How to generate leads from LinkedIn Groups? This blog post will help you to learn how you can use LinkedIn for lead generation.

If you are Someone Trying to Generate Sales Leads From Linkedin Groups. Try Linkedin Prospecting tool For Free

How to use LinkedIn Groups for Business

Before knowing how to use LinkedIn groups for business, let us see how LinkedIn groups can be of great help to companies for LinkedIn B2B lead generation. LinkedIn Groups help you to Find your Target Audience that matches your Ideal Customer Profile. LinkedIn groups enable you to target prospects that aren’t your connections. You can find hundreds and thousands of like-minded professionals, all in one group.

LinkedIn groups also enable you to engage with your audience effectively. There are millions of LinkedIn groups. This shows the vast potential that businesses can leverage to generate B2B sales leads using LinkedIn groups.

How to generate leads from LinkedIn Groups

7 Proven Tips on How to Generate Leads from LinkedIn Groups

Here are 7 proven tips that will help you to generate leads from LinkedIn Groups. This step-by-step process will help you to use LinkedIn Groups for lead generation.

1. Join Relevant LinkedIn Groups

The first step is to search for LinkedIn groups that are relevant for your business. You can use keywords to search LinkedIn groups. For example, if you want to search groups related to “B2B sales”, “B2B marketing”, “B2B lead generation”, “decision makers,” etc, enter the search criteria to find those groups. Identify LinkedIn groups where your prospects are and join those groups. Also join LinkedIn groups that belong to a specific industry you are targeting. Once you have sent the request to join groups, it might take some time for approval.

How to generate leads from LinkedIn Groups

You can also try creating LinkedIn groups. You can create your own LinkedIn group but it would take a long time to reap the benefits, especially with respect to LinkedIn B2B lead generation. You have to invite your connections to join the group and it takes a lot of time to have a sizeable number of group members.

2. Follow LinkedIn Groups Best Practices

Now that you have joined LinkedIn groups, you have to follow LinkedIn groups best practices to successfully leverage its potential. It will help you to participate, contribute and engage with the prospects well within the rules and guidelines mandated by the group owners and admins. This enables you to stay safe and make the most of the benefits of LinkedIn groups for your business.

3. Engage with Prospects on LinkedIn Groups

LinkedIn Groups enable you to engage with your targeted prospects effectively. Initially, you can just observe the discussions happening in the group, the type of questions posted, answers and suggestions, the pain points that they are facing, etc. Once you get a hold of what’s happening, you can start participating in the group. You can also contribute to the group by sharing valuable insights that helps group members solve their problems.

4. Become a LinkedIn Thought Leader

You can become a LinkedIn thought leader on LinkedIn Groups. Do not jump into every discussion. Choose the topics that you are familiar with and have enough knowledge. This helps you to contribute genuinely and in a more meaningful manner. When you continue to share more insights and useful information about a particular topic, it makes the group members to see you as a go-to person for solutions in that area. You can also raise questions that you are interested in to start a discussion. When you are sharing articles, please do not stick to your blog or websites. Share other blog posts & articles that are helpful to the group members.

5. What you should avoid on LinkedIn Groups

One of the most important things you have to keep in mind is, do not promote your products or services aggressively. Because some groups have rules that restrict certain things that you need to be aware of. Violating those rules might lead to blockage or removal from the group. Generally, LinkedIn groups don’t allow excessive promotion or hard selling and spamming the group with multiple posts that annoy other group members.

Please avoid joining groups where you will not be able to contribute.  Posting random information that is completely irrelevant to the audience or the discussion topic might put you in bad light. Also, starting a discussion and not responding to group member’s queries/responses is also a big NO on LinkedIn groups.

6. How to generate Leads from LinkedIn Groups

As said earlier, you can generate leads on LinkedIn Groups. Now you are part of the groups where your target audience hangs in. You need to focus on the group members, analyze the group members – the industry, title, etc. What are their goals, what motivates them, and what they are interested in?

These inputs will help you to understand the group members better and create content that caters to their needs. This ensures that your posts and updates add value and are relevant to your target audience. Also, you can create content based on a question that is often raised in the group.

The next step is to finalize the type of content – a blog post or video etc. based on the purpose. Once you have created killer content that attracts your prospects, you can start sharing the content on LinkedIn and LinkedIn groups as well. Please ensure that your post entices the prospects to click through to your content. This is where you are pulling your target audience towards your blog or website.

In other words, you are generating sales leads for your business. You can use any interesting statistics, findings, solutions or any powerful words that grab your prospect’s attention and make them to click. Also, if you are a member of multiple groups, ensure that you tailor your message according to the groups. Avoid posting the same message across all groups.

7. Engage your Target Audience via Direct Messages

Another way to engage your target audience is to send content links via direct message to your LinkedIn group members. Again, please refrain from any hard-selling tactics. Start the conversation with a subtle approach. Some people might respond. Reply to them promptly with relevant information or data that they ask for.

Try building a rapport, earn their trust and maybe you can gradually get into the zone when you think that the time is ripe. Posting valuable content on groups will help you to generate B2B leads on LinkedIn. However, you need to know the limits that help you to be in the safe zone.

How to generate leads from LinkedIn Groups

Measure the results periodically. Analyze the topics that get more engagements – likes, share, discussions, interactions & inquiries. What type of content works best for you. By this way, you can eliminate certain things that don’t work for you and improve on the strategies that gives you good results.

LinkedIn groups is an effective way to reach your target audience with the right message, engage with them, build relationships and generate sales leads.

Need help to generate leads on LinkedIn?