Browsed by
Category: Cold Email List

How to write B2B Cold Emails that Get Responses

How to write B2B Cold Emails that Get Responses

Cold emails are one of the best ways to reach potential customers and generate new sales leads consistently. However, the success rate depends upon the response rates. Generally we all assume that we have written a perfect B2B cold email that will elicit more number of positive responses. But in reality, it doesn’t happen that way.

When I thought I wrote a compelling cold email, I did not get an impressive response rate in spite of my average open rates being above 45%. This made me search for the reasons, and in the process, I discovered that Targeting the Right Audience is the Key for Successful Cold Email Campaigns. It really helped me double my B2B cold email response rates. I am sure these B2B cold email techniques will certainly help you too.

2 Key Elements to improve B2B Cold Email response rates

If you are desperate to improve your B2B cold email response rates, you need to master the following two key elements for success.

  • Narrow targeting
  • Personalization 

Let’s look at these in detail.

Narrow down your audience for cold email relevancy

The First key element for a Successful Cold Email Campaign is Targeting the Right Audience.

Define your Ideal Customer Profile & Buyer persona: B2B cold email response rates are directly proportional to accurate targeting. If you can draft a great cold email but send it to a wrong person, all the efforts you took to write that perfect email would be in vain.

So, if you want to increase cold email to potential client ratio, you must define your ideal customer profile and buyer persona carefully. In my case, my target audience is top-level CXO’s, VP Sales & Marketing in tech companies who can be easily found on LinkedIn and other B2B networks.

One audience per search criteria works best: Mixing too many personas or search criteria can get you off track. Try to use only one or more search criteria to make your audience lookalike. I use LeadGrabber Pro Tool to target lookalike audience from LinkedIn. This helped me to narrow down my search result and target a small group of potential prospects. So I understood my audience better and personalized the cold email message accordingly.

Example: I used minimal LinkedIn Sales Navigator search filters to get a targeted email list.

Geography : Illinois (Email sending time covers one time zone)

Industry : Catering

keyword : “Corporate catering services” – to make my email more relevant.

Personalize emails more than just {Name} & {Company}

The B2B cold email you write should be relevant to your audience. One audience per search criteria helps you personalize the email better. Personalize a common element (may be title, geography or service offering) to make your B2B cold email look more personalized and relevant.

Here’s how narrow targeting helped me in writing a more personalized B2B cold email:

Cold Email Template Personalization

In the above illustration, I targeted prospects that belong to catering industry. Now that I knew they offer corporate catering services, I personalized that common field across all the emails.

In the second line, I added my target audience’s potential prospects’ title with a benefit and a screenshot of where I found them.

I also stated how my product can add value to their business + a strong rational impact.

Finally, I ended up with a call-to-action.

Social Media and Website Research

The best cold email template should make the audience believe that you wrote the email manually. It must show you researched them and you are reaching out because you have a solution that can add real value to their business.

Social networks and corporate websites are some of the best places where you can find your targeted prospects. It helps you to research on your prospects’ business, industry, services, products, solutions, geographical presence, probable prospects, accomplishments, etc. You can use any one of these information as talking points or you can relate them in your email.

4 Cold Email Strategies that Doubled my Response Rates: 

  1. Start with a stronger personalization: I always spend some time to research about my prospect on social media and start my email by congratulating on a recent achievement or job change; talk about a common interest on their profile or quote about their recent social media post. This way, I can grab attention and compel to read further.
  2. Attach a social proof: I shared a link to the particular page that I researched on their website. Thus I can prove that I am not a spammer but genuinely reaching out to offer help.
  3. Explain the value proposition: I addressed their pain points more than quoting about the solution. As a result, I added a screenshot of my software and showed them how I can help their business.  
  4. Add a clear call-to-action: Since most of the C-level prospects might be busy with meetings or traveling, they may not be able to commit 15 or 30 minutes straight out of their calendar. I tried asking for a quick call. Say, less than 5 minutes, which is a two step process.
    ✔ A quick phone call to brief the solution and fix an appointment.
    ✔ An elaborate product demonstration.
    This way, we can save both the prospect as well as the sales person’s time and effort.

Remember to A/B test your personalized B2B cold email templates every day to get more responses and to measure the click through rates of your cold email.

Cold Email Elements that Doubled my Response Rates

[Note: Use the idea and framework but not the exact email template as it may not produce the same results for you. The spam bot will identify common elements of the template and your email might land in spam folder]

Fill up the contact form if you want to find Lookalike audience and send personalized cold emails that get more responses. We will get back to you with a live demo.

How to Generate CEO Email List in No Time

How to Generate CEO Email List in No Time

CEO Email List – Marketing professionals often wonder why their well-crafted marketing campaigns fail without any reason. They spend a lot of time and resources in developing their campaigns by choosing the right strategy, developing compelling content and providing irresistible offers. But, they still are unable to taste success.

The reason is, they don’t have the correct contact information of the right person in the company. Reaching anyone in a company is not a big deal but identifying the right person who has the decision-making & buying authority, and contacting them is a challenge.

For example, CEOs are one of the decision makers in a company. If you can convince a CEO, then things will fall in place the way you want. But the challenge here is, you cannot find the CEOs’ email that easily. In most of the company websites, you can just find the name but you will not find any trace of CEO contact information – email or phone. So without any basic contact information, you can’t even imagine reaching them.

Ways to Generate CEO Email Lists

Some marketers choose to buy lists, but they are quite expensive and also the data is not reliable. Another way to generate CEO email lists is to build your own list manually. But that can take a lot of effort in terms of time and resources. This is where a tool, such as Management Finder that quickly builds CEO email lists or any other decision-makers can be handy.

Build CEO email lists from Professional Networks

Online business directories, social and professional networking sites are some major sources where you can find targeted business leads. When it comes to B2B business, professional networking sites are one of the best places to find top decision makers in companies. Because, top executives such as CEOs, CFOs, CTOs, VPs, Directors can often be found in professional networks connecting with peers, thought leaders, influencers and other like-minded people.

Professional networking sites also allow you to search for CEOs based on the industry, geography, company headcount, company type, function, etc. It enables you to narrow down your search to precisely find the right prospects. So when you perform a search for CEOs with desired search filters, it displays a set of results. But most often you would not be able to find their business email addresses.

This is where Management Finder comes handy. With a click of a button, Management Finder helps you to instantly extract the search results into the grid.

Now, select the records that do not have the email.

Click Append Email.

ceo email lists

Management Finder’s patented email appending technology helps you to instantly find CEO email addresses for the selected contacts. It also displays the CEO business emails, email domain and email rating.

What’s more? Management Finder verifies the business email addresses that are found.

Now, you have the verified CEO email list and you are all set to jump start your email campaigns.

Build Email List for a list of CEOs

Management Finder also enables you to build email lists if you already have a list of CEOs. Say, you have a list of CEOs collected from various sources such as trade shows, conferences or any other events that has only the name and company name, you can just import it into Management Finder and click Append Email.

eGrabber Management Finder helps you to generate CEO email lists in no time.

Generate CEO email lists from Target Account List

Management Finder helps you to build CEO email lists from a list of targeted accounts.

For example, you have list of companies/accounts that you wanted to target. You don’t have any other information other than that.

No worries!

Just import that targeted account list into Management Finder. With a click of a button, Management Finder finds key decision makers from those targeted accounts and appends verified business contact information of those decision makers.

CEO Email List

Your CEO email list is ready!

What are you waiting for?

You can download Management-Finder for free and build your list of CEOs. You get 50 free. No credit card required. Fill this form and we will send you the license key and you will get the Management-Finder app immediately.

Download Free Trial Today, Get 50 CEO Email IDs for FREE!


How to reach B2B Decision Makers [3 Steps]

How to reach B2B Decision Makers [3 Steps]

Your B2B sales success largely depends on how quickly you reach b2b decision makers in companies before your competitor does. You have a fantastic product that has everything to beat your competition; a killer sales presentation and one of the most persuasive & irresistible sales pitch. You are now all set to go… But remember, if you don’t deliver this message on time to the ‘b2b decision maker’ in your prospect company, all your marketing efforts will go down the drain.

How to reach top decision makers

Why reaching decision makers is important in B2B Sales?

Typically, B2B decision makers or C-Level decision makers are a bunch of people who are extremely busy switching between boardroom meetings to conferences to corporate events, etc. You can’t have easy access to these folks. They are often well guarded by gatekeepers whose primary job is to ward off people who aren’t familiar. To make things worse, you just can’t easily find their names and contact information on their websites or on the Internet either. B2B decision makers in Companies decide whether they want to buy your product or not.

Therefore, B2B sales folks are often left with just a list of companies. They don’t have any clue about whom to contact and how to contact. So they try reaching the company switchboard, use their investigative skills & try to figure out who the decision maker is and how to reach them. You need to repeat this process for every company and you got to come up with different ways for different companies. Imagine if you had a list of 500 or 1,000 B2B companies, how time-consuming and tiresome it would be? This is where a B2B lead generation software such as eGrabber Management Finder can be handy.

Want to find decision makers for a list of companies? – 3 simple steps

eGrabber Management Finder helps you to quickly reach b2b decision makers in companies. It gets you the names of the decision makers and their business email address as well. You can now directly reach the decision makers’ email inbox. You don’t have to waste your precious time anymore to handle gatekeepers or scour through the Internet to find B2B decision makers and their contact information.

All you need to do is

  1. Enter a list of companies. (Management Finder also helps you to build B2B companies list)
  2. Click Tools> C-Level Finder > Append C-Level Finders from Company and select any one of the titles (CEO/EQ, CxOs, CTO/EQ, COO/EQ, CFO/EQ, CMO/EQ, Top HR/EQ) from the list.
  3. eGrabber Management Finder instantly searches the Internet and displays the names of B2B decision makers. Now, with name and company name as input, eGrabber Management Finder Pro helps you to append email addresses of B2B decision makers.

Notes: You can also create a new template to find B2B decision makers in a company.

eGrabber Management Finder Pro helps you to easily and effortlessly reach top decision makers‘ inbox in no time.

Download your FREE Trial Today, Get 50 Decision Makers Contacts FREE!


How to Find Decision Makers in a Company & their Contact Info [Fast & Accurate]

How to Find Decision Makers in a Company & their Contact Info [Fast & Accurate]

B2B sales experts say that the key for successful B2B selling is to reach the decision makers in a company on time because they are the ones who play a decisive role in buying your product or service.

This may sound easy but the challenge is to find decision makers.

B2B sales folks spend a lot of time on Internet research to just identify the decision makers. They scan through corporate websites, annual reports, various publications, news, events, press releases, etc. to find decision makers.

Once they find the decision maker, they have to find decision maker contact information and devise strategies to get past the gate keepers to reach them.

Sales persons have to repeat this time-consuming process on a daily basis to find decision makers / find CEO email addresses and it also poses a high risk of losing their opportunities.

This is where a list building automation software such as Management Finder Pro can offer a winning edge.

LeadGrabber MF Pro helps you find decision makers in a company without searching on the internet.

6 simple steps to find decision maker in any company:

Step 1. Launch LeadGrabber MF Pro

Step 2. Import the lists of companies for which you want to find decision makers.

Step 3. Click Tools > C-Level Management-Finder > Append C-Level Management-Finder(s) from Company and select any one of the titles (CEO, CTO, CFO, CMO, CXO, CIO, COO) from the list

LeadGrabber Management-Finder Pro instantly searches the Internet and displays the name of the decision maker in just a few seconds.

Once you have found the name of the decision maker, you can find the decision maker contact information such as Email Address, Phone number, etc.

Step 4. Select the records in the grid that does not have business email address or phone number.

Step 5. Click the drop-down arrow next to Append Contact Info button and select Append Selected.

A dialog box pops up displaying the append settings. Please ensure that the Append Email and Append Phone options are selected.

Step 6. Click Go.

Find Decision Makers for a List of Companies

LeadGrabber MF Pro performs deep web searches and appends the business email address and phone numbers of decision makers.

LeadGrabber MF Pro helps you find decision makers and their business contact details for any number of companies. It helps you to reach decision makers in no time.

Start build your targeted decision makers list today.

Download your FREE Trial Now!