All companies, big and small, have one thing in common to say about leads – that the leads are bad. Many companies can’t afford to spend time on lead generation and therefore opt to buy lists.
But the question is, though it is one of the easiest ways to acquire a prospect list, is that investment worth it? You spend thousands of dollars on a list believing you can improve your ROI by 10/20/30x in a very short time. But unfortunately, that doesn’t happen. Why?
The reasons are:
- The data is unreliable & outdated – List vendors usually store data over a period of time. Therefore chances are that they might be very old data, not updated for a while, incomplete or even obsolete. A Hubspot study says that marketing databases degrade about 22.5% every year. So if your marketing data is not reliable, updated and accurate, all your marketing efforts & campaigns would turn into a disaster.
- Lists from vendors are highly expensive – Some of the popular online database companies charge you exorbitantly. Moreover, you pay and receive the list what your vendor provides and therefore you don’t have the liberty to choose the leads. If you are going after niche markets, the chances are that only a handful leads will be useful. So whatever money that you spent on other leads goes in vain.
- You lose your competitive edge – Your list vendor sells the same list to your competitor as well and many more companies like you as well.
So all you get is a list of suspects that is often incomplete, inaccurate, unreliable and not exclusive.
If you don’t have a B2B prospect list with complete business contact information, how would you reach them and what difference will it make even if you have the world’s best product or service. This is where a B2B lead generation tool such as LeadGrabber Pro can make a huge difference.
LeadGrabber Pro Helps You Generate Highly Targeted B2B Sales Leads 20x faster!
LeadGrabber Pro helps you to:
- Generate fresh B2B sales leads – From online directories, social and professional networking sites.
- Find business email addresses of the prospects and their co-workers as well – Also helps you to intelligently project email addresses.
- Find C-Level executives/decision makers along with their contact information.
- Eliminate duplicates.
- Transfer leads to any popular database with a click.
- Generate B2B sales leads cost-effectively.
Latest posts by Premanand Arumugam (see all)
- How to Generate B2B Sales Leads Like a Pro? - December 26, 2018
- Why Pay for Bad Leads When you can Generate Highly Targeted B2B Sales Leads 20x faster - April 24, 2018
- How to Generate CEO Email Lists in No Time? - January 4, 2019