Buying Leads Vs Generating Own Leads

Buying Leads Vs Generating Own Leads

All B2B businesses, whether it is big or small, always aims for success. They want to sell more, grow consistently, diversify and make it big in the business world. Therefore, there is always a pursuit for success. The race is always on, sometimes with companies of the same size and sometimes with the mightier ones. But one thing is for sure. The battle is fierce.

Generate B2B Sales Leads consistently

If you have to compete or at least stay alive in the business world, you need to do one thing consistently. You need to generate B2B sales leads consistently. Even if you have a world class product or service, if you don’t have anyone to sell, it doesn’t matter anything. You need to generate B2B sales leads day in and day out. It’s the lifeline of any business. Unfortunately, B2B businesses find it difficult to generate B2B sales leads.

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Challenges to Generate B2B Sales Leads

Most of the B2B marketers say that generating B2B sales leads is one of the major challenges. They find it difficult to find potential B2B sales leads at the right places, they don’t have the expertise & resources and they couldn’t afford to spend the required amount of time to generate qualified B2B sales leads. Hence, they opt to buy leads.

Buying Leads – Is it worth the money

Though buying leads can be one of the easiest ways to generate leads, a question arises as to whether that investment is worth it? You spend thousands of dollars on buying sales leads believing you can get your potential leads in no time and start converting those leads into your customers. But unfortunately, that doesn’t happen. Why?

The reasons are:

  • The data is unreliable & outdated –  Vendors that sell leads usually store data over a period of time. Therefore chances are that they might be very old data, not updated for a while, incomplete or even obsolete. A Hubspot study says that marketing databases degrade about 22.5% every year. So if your marketing data is not reliable, updated and accurate, all your marketing efforts & campaigns would turn into a disaster.
  • It’s very expensive – Some of the popular online B2B sales lead database companies charge you exorbitantly. Moreover, you pay and receive the leads what your vendor provides. Therefore, you don’t have the liberty to choose the leads. If you are going after niche markets, the chances are that only a handful leads will be useful. So whatever money that you spent on other leads goes in vain.
  • You lose your competitive edge – Your vendor sells the same leads to your competitor and many more companies like you as well.

Even after spending thousands of dollars, all you get is a list of suspects that is often incomplete, inaccurate, unreliable and not exclusive.

Why it is advisable to generate your own leads

 When you generate your own leads, you can narrow down your search to find sales leads that match your ideal customer profile. You can generate B2B sales leads based on multiple criteria such as industry, geography, company size, keywords and so on. It gives you to flexibility to target the audience and generate qualified sales leads. You generate potential sales leads that buy. It not only helps you to increase your sales revenue but also to save a lot of your time and resources as well. Therefore, it is always advisable to generate your own leads than buying leads.

Software to generate B2B sales leads

Businesses find it difficult to generate B2B sales leads manually. Because they have to spend a considerable amount of time to manually search the Internet, websites, social & professional networking sites, blogs, forums, etc. This is where a lead generation software such as LeadGrabber Pro can make a huge difference.

Generate B2B Sales Leads 20x Faster

LeadGrabber Pro helps you to generate B2B sales leads 20x faster. It enables you to easily & effortlessly generate sales leads that match your ideal customer profile.

It also helps you to:

  • Generate fresh B2B sales leads – From online directories, social and professional networking sites.
  • Find verified business email addresses of the prospects and their co-workers as well – Also helps you to intelligently project email addresses.
  • Find C-Level executives/decision makers along with their business contact information.
  • Eliminate duplicates.
  • Transfer leads to any popular database with a click.
  • Generate B2B sales leads cost-effectively.

If you are someone who has wasted your fortune on buying sales leads and found no results, try LeadGrabber Pro today.

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