Healthcare is a trillion-dollar industry that is very much essential and keeps evolving with technology. New business models, healthcare reforms, and ecosystems emerge to provide better value to the consumers in terms of quality, affordability, and improved outcomes. Being a huge industry, generating healthcare leads is always challenging. You have different healthcare segments such as pharmaceuticals, hospital & healthcare, medical devices, medical services, healthcare IT, compliance consulting services, imaging solutions, facilities management, diagnostic & testing services, outsourced medical billing services, patient…

Read More Read More

As a small business owner, it is a daunting task for you to generate leads for small businesses. It’s always a struggle to figure out the right lead generation strategy that works well. Another limitation is that you can’t afford to have enough people or the right people to generate leads for small businesses. It is because of the very limited resources that you have to manage. Yes, these reasons seem to be very valid. But the game for you…

Read More Read More

B2B selling is all about selling to C-level decision makers. But, selling to C-level executives is one of the major challenges faced by B2B businesses. Why? Let’s find out. But before that, let’s know who the C-level decision makers are. Who are C-Level Decision Makers They are top-ranking executives in a company who make the best decisions for the company that will enable them to sustain and grow. They are also called as C Suite executives. Some C-level decision maker…

Read More Read More

As a leadgen person, my primary job is to build targeted prospect lists from professional and social networking sites, run email campaigns, fix appointments with key decision makers and then pass on the baton to the sales team. To do this, I would search for prospects based on the title, industry, location, company size, etc and build a list of prospects. Most often, these prospect lists will not have any business contact information. It means that I would only have…

Read More Read More

This article is meant for Recruitment Agencies who are looking to find new clients. We focus on where you can go to build an email marketing list for outbound emailing purposes. Read on to learn how you can build an email marketing list for your recruitment agencies. 2 Steps to build an email marketing list If you are looking for the ways to build an email marketing / recruiter email list to communicate with current and potential employers who advertised…

Read More Read More

Top Decision Makers – You have a world-class product that can help your prospects’ businesses to improve productivity, streamline processes, acquire more clients, earn more revenue and soar high; how would you get this across to your prospects? Get in front of Top Decision Makers You cannot just get in touch with any employee of the company and be assured that you get the desired results. Especially in B2B, you have to get in front of ‘right person’ in your…

Read More Read More

As a regular user of LinkedIn Sales Navigator, many times I’ve been overwhelmed with the search results from LinkedIn. For instance, the other day I was looking for people who were responsible for marketing and revenue in my target demography; I was expecting to find CEO’s and CMO’s. However, LinkedIn also offered me Board Members, Chief Happiness Officers, and other “Chief”tains. Not only did the wrong results clutter my search, they also distracted me. I found myself clicking to find…

Read More Read More