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How to Generate Leads on LinkedIn using LinkedIn Posts

How to Generate Leads on LinkedIn using LinkedIn Posts

LinkedIn is the largest professional network with millions of professionals and companies from more than 200 countries across the world. It is a place where you can find your ideal prospects and future customers. LinkedIn posts are one of the best ways to generate leads on LinkedIn. You can leverage it to attract & engage your prospects, and drive sales.  

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5 Tips to Generate Leads on LinkedIn using LinkedIn Posts

Statistics reveal that there are millions of feed updates on LinkedIn getting billions of impressions. B2B marketers use LinkedIn as a great platform to reach out to their prospects, network, build a relationship over time and generate leads on LinkedIn. This blog post will help you learn how you can leverage LinkedIn posts to engage prospects, generate leads on LinkedIn, and drive sales.

Here are 5 tips to generate leads on LinkedIn using LinkedIn posts.

#1 Discover your Prospects’ Pain Points

To begin with, you need to first identify your target audience. Once you have identified who your targeted customers are, you will come to know their pain points. If not, you need to figure out the problems/challenges they face that you can solve. You need to create posts focussing on those problems and let them know how you solve them. This way you can get the attention of your target audience.  

The goal here is not to have your best sales pitch but an opportunity to address your prospects’ problems. It is not about you or your product but the topic. It should make your prospect engage with you and have a discussion.

You can ask questions related to their problem. People who are going through those problems will get attracted to that question. You can make them continue reading by suggesting a few ideas or solutions that can address their problems.  The key here is to identify your prospects’ challenges, provide the best possible solutions and get their attention.

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#2 Let your Posts Be Unique

Your prospect might scroll through hundreds of posts in her feed. You need to ensure that your post grabs her attention and makes her read the post & engage.

One of the best ways to do that is to add a nice image to your post. Ensure that it is not a branded/corporate image or something too generic. Have an image that looks different and at the same time piques the interests of your prospects.

When your prospect scrolls through multiple posts with lots of text, your image might make her stop. Complement your image with an irresistible opening line. It will make your prospect to click through as well. Make sure it is short, addresses your prospects’ pain point, and makes her read your post.   

#3 Keep it Short & Simple

Your LinkedIn post is not a place to share your 1000-word blog or article. Keep your posts short, simple, and easily understandable with clear, easy-to-read statements. Avoid long & multiple paragraphs. 

Start with a compelling headline (your prospects’ problem) followed by the solution. The goal is to make your prospect think and relate it with her. 

Keep your post short but at the same time interesting enough to make your prospect read through it. Avoid lengthy paragraphs.

#4 Don’t Push Hard, be Subtle

Yes, you want to generate leads on LinkedIn, but make sure you don’t hard sell. Ensure that your LinkedIn post is not too salesy. You can reiterate the pain point and subtly say how you can solve the problem. Maybe you can say how you helped someone with a similar situation in the past. 

This shows that you have already handled the problems that your prospect is facing currently and you are not pushing too much. Another way to open up your readers is to ask – Can you share a similar experience such as this? Or Are you going through a similar experience? You can ask them to share. It not only helps your readers to engage but also helps you identify your ideal prospects as well.

The goal is to focus on a problem that people can easily relate to, let them know how it can be solved & you are there to help them address their problems and provide an opportunity to engage with your post. Once your prospects start engaging, you can build up the conversation that can lead to a proposal and finally a sale.

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#5 Post Regularly

Make sure you post early in the day. Posting early will give you a chance to get new prospects. It will also give people more time to engage through the day. Some people check emails, messages & LinkedIn on their way to work. So posting early might help you a lot to grab the attention of your prospects.

Another key point to remember is to post regularly. You can plan and create a calendar for LinkedIn posts. This way, you can plan ahead and update posts consistently. You can avoid unwanted posts that are done just for the sake of posting.

Planning ahead can help you create posts & images that are interesting, meaningful, and the ones that can easily relate and connect with your prospects’ problems. 

Don’t expect great results from your first post. You need to post as many posts as you can. You can try out various things and figure out what works well for you. There is not a one-size-fits-all strategy here. You need to keep trying different things, identify the best that works for you and keep repeating it.

Once you start posting information that is helping your prospects solve their problems, they start following you or reach out to you for any problems. You become a thought leader in your domain or area of interest. You gradually earn the trust of your readers and prospects, increase engagement rates and strike a conversation. You gradually start to generate leads on LinkedIn and finally make a sale.

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The LinkedIn prospecting tool also helps you to append business email addresses and phone numbers of your prospects found on LinkedIn, especially the C-level decision makers, and reach them faster.

LeadGrabber Pro helps you to speed up LinkedIn prospecting, generate leads on LinkedIn faster than experts, save a lot of your time & money and accelerate your sales growth.

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How to Generate Leads from LinkedIn Groups (Quickly)

How to Generate Leads from LinkedIn Groups (Quickly)

If you want your B2B business to sustain & grow, you need to consistently generate new sales leads. One of the best ways is to generate leads on LinkedIn. Why? It is the fastest-growing professional networking site where you can find more than 700 million professionals, all at one place. If you want to generate targeted leads, then LinkedIn groups is the best option. Do you want to know how to generate leads from LinkedIn? This blog post will help you to learn how to use LinkedIn for lead generation.

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How to use LinkedIn for Lead Generation

A lot of B2B companies are using LinkedIn to generate leads and they are quite successful too. In this blog post, let us see how LinkedIn groups can be of great help to companies for LinkedIn B2B lead generation. LinkedIn Groups help you to Find your Target Audience that matches your Ideal Customer Profile. LinkedIn groups enable you to target prospects that aren’t your connections. You can find hundreds and thousands of like-minded professionals, all in one group.

LinkedIn groups also enable you to engage with your audience effectively. There are millions of LinkedIn groups. This simply shows the vast potential that businesses can tap into if they mastered the art of how to use LinkedIn for lead generation effectively, especially LinkedIn groups.

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7 Tips on How to Generate Leads from LinkedIn using Groups

Here are 7 proven tips that will help you to learn how to generate B2B leads on LinkedIn using Groups. This step-by-step process will help you to learn the art of using LinkedIn to generate leads.

1. Join Relevant LinkedIn Groups

The first step is to search for LinkedIn groups that are relevant for your business. You can use keywords to search LinkedIn groups. For example, if you want to search groups related to “B2B sales”, “B2B marketing”, “B2B lead generation”, “decision makers,” etc, enter the search criteria to find those groups. Identify LinkedIn groups where your prospects are and join those groups. Also join LinkedIn groups that belong to a specific industry you are targeting. Once you have sent the request to join groups, it might take some time for approval.

how to generate leads on linkedin

You can also try creating LinkedIn groups. You can create your own LinkedIn group but it would take a long time to reap the benefits, especially with respect to LinkedIn B2B lead generation. You have to invite your connections to join the group and it takes a lot of time to have a sizeable number of group members.

2. Follow LinkedIn Groups Best Practices

Now that you have joined LinkedIn groups, you have to follow LinkedIn groups best practices to successfully leverage its potential. It will help you to participate, contribute and engage with the prospects well within the rules and guidelines mandated by the group owners and admins. This enables you to stay safe and make the most of the benefits of LinkedIn groups for your business.

3. Engage with Prospects on LinkedIn Groups

LinkedIn Groups enable you to engage with your targeted prospects effectively. Initially, you can just observe the discussions happening in the group, the type of questions posted, answers and suggestions, the pain points that they are facing, etc. Once you get a hold of what’s happening, you can start participating in the group. You can also contribute to the group by sharing valuable insights that helps group members solve their problems.

4. Become a LinkedIn Thought Leader

You can become a LinkedIn thought leader on LinkedIn Groups. Do not jump into every discussion. Choose the topics that you are familiar with and have enough knowledge. This helps you to contribute genuinely and in a more meaningful manner. When you continue to share more insights and useful information about a particular topic, it makes the group members to see you as a go-to person for solutions in that area. You can also raise questions that you are interested in to start a discussion. When you are sharing articles, please do not stick to your blog or websites. Share other blog posts & articles that are helpful to the group members.

5. What you should avoid on LinkedIn Groups

One of the most important things you have to keep in mind is, do not promote your products or services aggressively. Because some groups have rules that restrict certain things that you need to be aware of. Violating those rules might lead to blockage or removal from the group. Generally, LinkedIn groups don’t allow excessive promotion or hard selling and spamming the group with multiple posts that annoy other group members.

Please avoid joining groups where you will not be able to contribute.  Posting random information that is completely irrelevant to the audience or the discussion topic might put you in bad light. Also, starting a discussion and not responding to group member’s queries/responses is also a big NO on LinkedIn groups.

6. How to Generate B2B Leads on LinkedIn Groups

As said earlier, you can generate leads on LinkedIn Groups. Now you are part of the groups where your target audience hangs in. You need to focus on the group members, analyze the group members – the industry, title, etc. What are their goals, what motivates them, and what they are interested in?

These inputs will help you to understand the group members better and create content that caters to their needs. This ensures that your posts and updates add value and are relevant to your target audience. Also, you can create content based on a question that is often raised in the group.

The next step is to finalize the type of content – a blog post or video etc. based on the purpose. Once you have created killer content that attracts your prospects, you can start sharing the content on LinkedIn and LinkedIn groups as well. Please ensure that your post entices the prospects to click through to your content. This is where you are pulling your target audience towards your blog or website.

In other words, you are generating sales leads for your business. You can use any interesting statistics, findings, solutions or any powerful words that grab your prospect’s attention and make them to click. Also, if you are a member of multiple groups, ensure that you tailor your message according to the groups. Avoid posting the same message across all groups.

7. Engage your Target Audience via Direct Messages

Another way to engage your target audience is to send content links via direct message to your LinkedIn group members. Again, please refrain from any hard-selling tactics. Start the conversation with a subtle approach. Some people might respond. Reply to them promptly with relevant information or data that they ask for.

Try building a rapport, earn their trust and maybe you can gradually get into the zone when you think that the time is ripe. Posting valuable content on groups will help you to generate B2B leads on LinkedIn. However, you need to know the limits that help you to be in the safe zone.

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Measure the results periodically. Analyze the topics that get more engagements – likes, share, discussions, interactions & inquiries. What type of content works best for you. By this way, you can eliminate certain things that don’t work for you and improve on the strategies that gives you good results.

LinkedIn groups is an effective way to reach your target audience with the right message, engage with them, build relationships and generate sales leads.

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