Outbound email marketing is one of the most cost-effective methods to generate potential sales leads and make more sales. However, businesses find it difficult to succeed despite using multiple strategies.
In this blog, I would like to share 4 proven tips for your outbound email marketing success. It isn’t something that I read somewhere, but these are the 4 things that I did meticulously to target potential prospects and turn them into happy customers. I thought this would help you guys out.
Here we go!
Step 1: Define your buyer persona
Before spending your marketing dollars on prospect lists, I would suggest you to define a buyer persona and carefully select who you want to sell to.
In my case, my target audience is top-level CXO’s, VP Sales & Marketing in marketing and tech companies who can be easily found on LinkedIn and other B2B networks. I use LeadGrabber Pro tool to build targeted prospect lists.
Step 2: Engage before sending an email
Once you have a targeted list of potential prospects, try starting a conversation with them. Look for them on LinkedIn, Twitter and other social media platforms and start engaging them by commenting on their posts, liking their discussions in LinkedIn Groups and sometimes sharing their content on social media sites
Try to engage at least in 3 places before reaching out. This is the best way to get on their radar.
Step 3: Personalize your emails
We send our first email sequence every Tuesday or Wednesday and it is always personalized. We follow a problem-focused approach in writing our cold email and below is the basic structure of our cold email.
- Hi [First Name],
- <Question> Start the email with a question. State about problems/pain points of the company that you intend to solve.
- <Solution>Then briefly tell them how you can solve.
The best formula for any cold email, keep it short, easy to read, and actionable. Remember that a lot of emails are read on phones. So making it easy to reply is critical.
Step 4: Keep engaging (Follow-up)
This is something most sales and marketing professionals don’t do. But the truth is, timely follow-ups with your prospects can turn your prospects into customers.
Even if the prospects don’t respond to your 1st email, keep engaging with them through social media channels while sending the 2nd, 3rd, and 4th follow-up emails.
Building strong & trusting relationships with your prospects are important to add new customers. To do that, you have to genuinely care for your prospects and make sure that you provide them the right solution that addresses their problems. It takes time but it is worth it.
You may think the above-said process is lengthy, but there are ways to automate. You can try Persona list building tool for building verified email lists and email automation tools for scheduling drip campaigns.
Photo by Nathan Dumlao on Unsplash