As marketers, we use several methods to initiate dialog with prospective customers – cold calls, email campaigns, references, collaterals, etc. However in the recent few years, LinkedIn, if understood in the right way has emerged… Engaging your C-Level Decision Makers via LinkedIn
Whenever any of your connections, customers or prospects move to a new job, leave their current one, or get promoted, that’s an opportunity! You need an alert so you can take action! Tool detects changes… Job Change Alert – New Tool from eGrabber
You can find a huge pool of passive candidates on sites such as LinkedIn. But in order to be successful, you got to reach them and engage them to evoke a response. Experts say that… Email templates that gets you 70% response from passive candidates
You finally got to speak to a prospect on the phone, or face-to-face at a trade show! Great! Within a few seconds after that, your prospect will make a snap decision to Ignore-you, Tolerate-you or… My Secret To Getting Prospect’s Time & Attention
Many years ago I started my sales career selling beer and bottled water. Back then, my company was a distributor for a competitor to Perrier called Ramlosa. Ramlosa was a mineral water imported from Sweden,… Sales is an Adventure,… Hope you got a toolkit?
You finally got to speak to a prospect on the phone, or a tradeshow! How do you start? Within few seconds, the prospect will make a snap decision to.. Ignore-you, Tolerate-you or Give-Undivided Attention. To… 3 Step Demo Sequence Prospects Products Example
Few Sales and Marketing professionals have been formally trained on how to network effectively in LinkedIn. If you are like most people and have “self-taught” yourself on LinkedIn, chances are pretty good that with some… Key Factors for building a Successful Business Network on LinkedIn
Here are some lessons I learnt from conducting 500+ B2B email campaigns. There are 3 significant categories in the email marketing process, you must experiment and get right, to achieve a high CTR. Just by… 3 HUGE variables that impact Email Marketing ROI
Things have changed immensely in the last decade for buyers of professional services. There was a time not so long ago when the phone book was it. Buyers had few ways to research service providers.… 300 Million Users Can’t Be Wrong: Using LinkedIn as a Lead Generation Tool