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Author: Jeya shri

Here’s how you can keep your sales hunters motivated and energized month after month…

Sales hunters not only need a good solution and sales training, but they often need a constant feed of good sales energy and motivation. There are hundreds of experts, books, and videos on how to help generate sales energy.

But eGrabber offers help with an important energy component, that multiplies the effectiveness of the sales hunter month after month. Nothing generates energy to hunters more than sales wins. eGrabber tools help generate uniquely qualified leads, that can close 2x to 10x faster than normal.

They are unique because we have tools to get them qualified in 3 ways – Demographics, Background, and Timeliness. eGrabber has been helping hunters with sales energy leads for 20+ years. 

We know dozens of unique ways to find new leads every month that your competitors are not getting.

Contact [email protected] and ask us to show you a unique way to generate leads monthly. That one call might get your sales hunters 5x energy and sales.

There is a new easy way to build prospect lists from Job boards …. Its called JobGrabber

• Job boards can be a fantastic source of free targeted leads for staffing and outsourcing companies.
• Job boards show which companies are actively hiring the exact talent you are good at providing or recruiting.
• Job boards provide a constant flow of live leads (companies hiring change every month)

The problem with job boards is that they don’t give decision-makers information and keeps showing the same companies multiple times. This makes it difficult to build lists manually.

JobGrabber enables you to import companies from Job board searches into LinkedIn with a single click. It extracts all companies from a job board search, eliminates duplicates, eliminates competitors, and creates a clean LinkedIn Lead list.

With Sales Navigator and JobGrabber Lead list, you will know who in your network is hiring, and who can introduce you to decision-makers that are hiring. It supports Indeed, ZipRecruiter, LinkedIn, Zippa, and a few others.

Email marketing is one of the most effective and affordable marketing strategies. It helps you to reach your potential customers, stay in contact with them as well as make more profit for your business. Companies nowadays use various marketing channels to reach their prospects. But email marketing always tops the marketing channels that offer the best ROI.

If your email marketing ROI is not impressive, we have few strategies to make your campaigns more effective. Let’s see some of the benefits of email marketing and the 4 tips to improve your email marketing ROI.

Build B2B Email Marketing Lists 20x Faster than Experts!

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Email Marketing Benefits

Cost Effective

For small business owners, time & resources are very vital. One of the greatest advantages of email marketing is its lower costs compared to other traditional marketing methods. It consumes less time and manpower. Email marketing also offers the best ROI when compared with other marketing strategies. For every $1 spent, email marketing provides a staggering ROI of $42.

Personalized approach

Even though people are available on all the social media networks such as Facebook, Twitter, and LinkedIn, everyone owns a basic work email account that they check upon several times a day. Email marketing paves way for a huge potential reach while helping you tailor personalized messages for each of your prospects. Your prospects are more likely to open your emails and respond to them when compared to other marketing channels.

It also increases awareness, as it allows you to reach your potential customers in their inbox and constantly remind them of your brand and service. Even if they don’t readily buy your products/services, it always stays in the back of their minds.

Easy to measure

With the modern email marketing platforms, it has become easy to track, evaluate and improve key metrics like open rates, unique opens, click rates, bounces and unsubscribes. These metrics help you to keep a track of your best and worst campaigns and helps you to improvise your results based on the findings to get the best results.

How this Company Increased Targeted-Campaign Results by 30%

Read Case Study

4 Quick tips to Increase your Email Marketing ROI by 50%

1) Don’t dramatize discounts

These days, the competitiveness, as well as customer expectations, change faster than before. Accordingly, product pricing needs more flexibility too. Discounts are an established way to adjust prices with high flexibility. When done right, they do not change the price level totally, but support campaigns. Discounts can be offered for a shorter time period, for particular products, customer groups or market segments or as a reward or incentive. Thus, they can support a large variety of overall business targets, ranging from higher inventory turnover to high public attention. but they have the ability to burn your list in the long run. Instead, tell stories and build an emotional connection with your prospects.

2) Deliverability is the Key 

Your email marketing campaign success depends a lot on the validity of email addresses. The quality of your email list determines your email campaign’s outcome. Therefore, it is vital for marketers to verify email lists.

Marketers follow best practices such as email coding, text formatting, images, A/B testing. But in the end, if your prospects don’t receive your emails all your efforts might go in vain.

One of the reasons, especially in B2B companies, where emails don’t get delivered is when people change their jobs. Decision-makers and C-suite executives shift jobs every few years. In these cases, the email may not be in use or it gets redirected. Even if the email gets delivered, it would not reach the right person. This is the reason experts always advise to periodically verify the email address list.

Another common reason is when companies go out of business. You might not be aware of it and send emails. But your prospects will not be able to receive your email. Verifying email lists can help you eliminate email addresses that are invalid or can’t be validated. Building email marketing lists with verified emails can increase email deliverability.

3) Send emails more often 

After you’ve built a great email list for yourself, you should probably send emails more often than you think you should. If you are sending too many emails, people might hit unsubscribe due to a flood of messages. This may lead to less engagement, more complaints, a decrease in sender reputation, and more spam reports.

But on the other hand, sending few emails has its own set of problems. Under-sending emails are often related to missed revenue opportunities and a lack of brand visibility.

So, it is advised to send not too many at the same time not less than required. You can send as many times as you want unless your open and click rates drop noticeably. If you send an email almost every day, your subscribers will be more likely to read at least one of them–and that should ultimately lead to an increase in clicks and traffic.

4) Dedicated email marketing team:

Email marketing specialists are experts who know more about driving traffic, conversions, building relationships with new & old customers, and understand the technical email landscape better. They focus on building email lists, creating emails, and nurturing leads through written communications. Having a dedicated team that only does email marketing can work with email automation software, sending out email blasts, newsletters, and more with the goal of increasing brand awareness and establish your brand’s presence in the competitive market.

Fill in the form to Download LeadGrabber Pro & Start Building B2B Email Marketing Lists in no time!

If you have a target market with tens of thousands of companies, you can target personas as opposed to people. If your base is 50,000+ you can always get a persona of 200 prospects, who for all practical purposes are identical.

You can use the same email template for the entire persona, still reap better sales benefits weekly than one-on-one messaging. Many successful non-enterprise salespeople follow this strategy to increase their engagements.

B2B Prospecting Tool to Build a Niche Market List in no Time!

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The below trick is to make the recipient feel that the email is particularly tailored for them

Target Persona:

People from a niche industry + a unique past title + keywords/skills

You can create a template that is unique to that Persona, and how your solution is relevant for them.

Sales Navigator offers several filters that enable you to create hundreds of personas if you have a large enough prospect base. The enterprise folks may think this is spam because of automation. But, we just have to disagree & move along.

For instance: Outsourcing company – Extracting from job boards, Companies hiring people with a specific title and skillset.

If you are an outsourcing company that provides the exact talent these companies seek, you can create a template email and send them all. You can follow up with customization and other lines too for better opens. The core of your email can be a template.

LeadGrabber Pro is a B2B prospecting tool that helps you target people from a niche industry + a unique past title + keywords/skills. It also extracts business contact information of your ideal prospects from social media and websites in a single click. It grabs the name, job title, email address, company, phone, etc. 

Fill in the form below to target prospects based on their persona along with their business contact information.

Yes, defining your prospects based on current and past titles can get you 5x – 10x sales acceleration. Here’s how we can achieve it.

Instead of getting a list of 1,000 prospects with just one title, LinkedIn Sales Navigator can get you 100 high-priority prospects with matching job titles from their past. LinkedIn will eliminate 900 untargeted prospects that you can ignore selling to in the first pass.

LinkedIn Prospecting Tool to Find the Right Prospects on LinkedIn

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USAGE EXAMPLE (CXO & Director of Software)

If you are selling a B2B software solution and want to target CXOs of US companies with employee size (51-200). You will get a list of say 440,000 Prospects.

Instead, if you searched for only a CXO(current) who used to be “Director of Software”(past), you will be able to narrow down your results to 3,500 Prospects (eliminating 400K).

Using this strategy, you will be selling your software tool first to CXOs who came in through a Software background.

The first batch of 3.5K techie CXOs will be easier to message and convert than CXO with marketing, Finance, or any other backgrounds. You can target the rest of the 400K in future batches.

• Sales Navigator Search to target CXO of US 51-200 EMP to get 440K
  Search URL: https://is.gd/dSgJYg
• Do the search for CXOs who had the past title of “Director of Software” to narrow down your search result.
• Seniority = CXO
  Title = “Director of Software” (past)

In your case, you can pick the 2 appropriate titles for your solution to get your first pass list. Repeat the searches with different types of titles your ideal prospect might have had in the past.

By filtering prospects one segment at a time, you will be able to talk about their past. This way you can make your message sound more personalized.

Prospecting on a random list of companies that are barely surviving not only wastes your time but efforts and budget as well. Here are ways you can build your list of CEOs/VPs in companies that are hiring and growing:

#1 – USE THIS SALES NAVIGATOR FILTER

Sales Navigator has “Job Opportunities” filter that is barely visible. It will show you only companies currently hiring on LinkedIn. The “Job Opportunities” filter is visible only when you click on the Accounts tab and then “View all filters.” It is on the last row.

Once you shortlist companies that are hiring, you can click on the “View Current Employees” filter and select C-Level to see a list of CXOs that are hiring currently.

#2 – LEVERAGE JOB BOARDS

• Visit Job boards like Indeed to search for types of jobs that your ideal prospects would be hiring.
• Go through the Job postings and build a list of companies that are hiring.
• Paste the hiring companies into LinkedIn, and find CXOs/VPs you want to target.

#3 – USE JOBGRABBER

JobGrabber automates the entire process of building prospect lists from job boards.

For learn more about Job Grabber, Email us at [email protected] or Call: (408) 516-4566

Do you want a fast way to be a sales star and your team to crush sales quotas? Following are some effective methods

Targeting past customers (and prospects) who moved to new companies are likely to close 10x faster.

Here’s Why and How:

Leverage point #1:

According to career change statistics, 30% of the current workforce will change careers or jobs every year (12 months). Among which vice presidents/CXOs tend to change jobs more frequently.

This means 20 – 40 percent of customers you had Pre-Covid times are now at a new company. And they already know your solution.

Leverage point #2:

Studies say that 39% of people consider changing jobs to get a bigger decision-making role and better salaries.

This means 20 – 40 percent of your past customers are now in bigger decision-maker roles at another company. They also have the power and authority to make purchasing decisions.

If they were your prospects earlier but did not buy because of low budgets or did not carry clout at the past company, they are in a position to buy from you now.

Leverage point #3:

Companies usually hire vice presidents/CXO levels who already have a prior experience in solving problems from the same industry.

This means all your past customers and prospects are solving the same problem at their new company. And they will definitely need your solution again.

You can use LinkedIn Sales Navigator to find people who changed jobs. But here are two problems that Sales Navigator can’t help when finding new prospects:

1. Sales Navigator only flags people who changed jobs in the last 90 days. It doesn’t tell you if the person is in a different company than the company that you have in your CRM.
2. Your company probably has several thousand past customers and prospects in your CRM. You will need someone for finding LinkedIn profiles for all the CRM contacts and providing you job change feeds. This might involve a lot of manual work and time.

Job-Change Finder is a service that helps you to get visibility to all prospects who changed jobs since they last interacted with your company and automates the whole process. It is the fastest way to know which past customers moved to a new company and are new prospects for you. You can use this service to engage past customers and prospects at a new company. You will get a list of people who moved companies along with their new titles and contact information.

Fill in the form below to learn more about the Job-Change Finder service: