In this blog, you will learn how to identify highly-valuable accounts and reach key decision makers in those companies. What is Account Based Marketing Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Why Account Based Marketing Account Based Marketing approach let’s you jump start your sales process by helping you sell directly…

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Leads are very important for your business to make sales and acquire new customers. Without leads you won’t be able to run a successful business. In any organization, lead generation is the important segment that contributes a large percentage to the revenue goals. B2B marketers often rely on many channels to drive more leads to their business and boost conversion rates. “Generating more leads means more revenue”. Here’s how to scale your business and generate more leads. Direct Relationship with…

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Are you looking for ways to shorten your sales process and make prospects purchase sooner? Well, that is a smart thing to do. The less time a lead stays in your sales process, the more is your return on investment (ROI). How? Look for companies that are in the process of increasing their headcount. That is, companies that are hiring now. If a company is hiring right now, chances are they are growing and have budgets to buy your product/services….

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Staffing and outsourcing companies need a focused approach to find clients faster. This new process of sourcing leads from job boards is time saving and also helps staffing and outsourcing companies find more success. This in fact is a great source to identify companies that are hiring now or by definition, companies that are growing and have budgets to buy your services. Why are Job Boards a Perfect Lead Source? Job boards turns out to be helpful whenever: You have…

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Finding it tough to get prospects online? Yes, it’s Christmas season. But how would you know who’s at work? Try these 2 techniques to find prospects who are active during the holidays: Tip 1. How to Find Prospects who are active on LinkedIn In your LinkedIn Sales Navigator, search for your prospects and click on this tab: You will get everyone who’s still active, and thinking about work. Works even better when you target Owners and CEO’s – they never…

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2021 has both good news and a bad news for b2b businesses. The good one is that everyone expects Jan-Mar 2021 to be a great time for business. This means your competitors are also expecting the same, that is 2021 to be fantastic year. But the reality is, only one of you can win. There is a lot of optimism among businesses, because researchers have developed a safe and effective COVID-19 Vaccines successfully. USA has implemented appropriate policies to help return employees back to…

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