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Category: Sales Prospecting

How to Solve Sales Prospecting Issues & Win More Sales

How to Solve Sales Prospecting Issues & Win More Sales

The Internet and social media have made sales prospecting far more effective than the traditional sales prospecting strategies in the past. However, there are some sales prospecting issues that hinders sales reps from becoming top performers. This blog will help you learn how you can solve sales prospecting issues and win more sales.   

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sales prospecting tool to win more sales

Sales Prospecting Strategies – Traditional Vs Present-Day

Though the traditional sales prospecting strategies are still in practice, some of them aren’t effective and doesn’t give you the expected outcomes. Some of the old sales prospecting methods are adverts on print media, sales letters, door-to-door sales, article submission, networking events, referrals from past customers, etc.

However, the latest sales prospecting strategies are completely online. You can prospect for sales on the Internet including online directories, social & professional networking sites such as LinkedIn, email marketing, association websites, corporate websites, blogs, forums and so on.  

Sales Prospecting Issues

Yes, the old order has changed; the prospecting strategies used by today’s sales reps are a lot different from the old. But, the challenges remain more or less the same. Finding the right prospects that match your ideal customer profile is still a major challenge for most of the companies. Around 40% of the sales reps say that sales prospecting is the most difficult part of their sales process.

Some of the sales prospecting issues are:

  • Finding the Right Prospects
  • Generating Leads Consistently
  • Reaching your Target Audience Quickly

Finding the right prospects

The present day sales prospecting strategies offer you a lot of options & sources to find prospects. But the key is to find the right prospects who are the right fit for your product or service and who are likely to buy.

Prospecting for sales on online directories, websites, social & professional networking sites and other sources involve a lot of time & effort. You need to manually sift through hundreds of web pages to find the right prospects. It is a time-consuming and tiresome task. That is why sales reps are finding it difficult and some are even averse to sales prospecting. But, you cannot do away with it. Without prospects, whom do you sell your products or services?

Generating Leads Consistently

The next challenge is generating leads consistently. You need to generate enough number of leads so that you can reach the maximum number of your ideal customers and increase the chances of making more conversions. Generating good number of leads on certain days and ending up with few or no leads won’t help you. It can dry up your sales pipeline. You need to consistently generate qualified sales leads to feed your sales pipeline, which means you need to spend more number of hours on the Internet if you are prospecting manually.

Reaching your Target Audience Quickly

Generating leads alone will not guarantee you success. You need to reach your ideal customers as quickly as possible or else your competitor will. You might ask what is the big deal in reaching prospects. The truth is that finding business contact information of your prospects on the Internet is not an easy task; especially, if your target audience are C-level executives and decision makers.

You can’t find their business contact information such as business email address or phone number on the websites or social networks. Searching for decision maker email address and phone number is another huge task that adds up to the burden of busy sales development reps.

This is where top sales performers stand out from the rest. They use sales prospecting tools to solve sales prospecting issues and win more sales. Sales prospecting tools help you to speed up prospecting, save a lot of your time and get more time to reach out to the prospects.

Sales Prospecting Tool to Win More Sales

LeadGrabber Pro is a sales prospecting tool that helps you to speed up sales prospecting & win more sales. The sales prospecting tool helps you to find the right prospects that match your ideal customer profile, append verified business email addresses & phone numbers of your prospects and reach your potential prospects in no time.

LeadGrabber Pro helps you to:

  • Find the right prospects in no time – C-level executives & Decision makers from online business directories, corporate websites, social & professional networking sites such as LinkedIn, association websites, etc.

You don’t need to spend countless hours on the Internet to find your ideal customers.

You can automate the entire process where you schedule it once and you start receiving your prospect lists on your inbox every single day (even on your holidays & vacations).   

  • Reach your Prospects Instantly – With a click of a button, you can find verified business email addresses & phone numbers of decision makers & C-level executives from your target companies. You can reach your prospects before your competitors.

In addition to your prospect’s verified email address, you also get hundreds of your prospects’ coworker emails for free! Reach multiple contacts in your target company to increase engagement rates & sales conversions.

Sales prospecting is a breeze with LeadGrabber Pro. It takes care of finding your ideal customers, appending their verified business contact information and send you the prospect list to your inbox. You get all the time in the world to reach out to your ideal prospects, increase engagement rates & sales conversions and increase sales revenue.

LeadGrabber Pro is a must-have tool in your toolkit. A lot of top sales performers have it.

What about you?

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LinkedIn Lead Generation: Strategies to Drive Sales Leads

LinkedIn Lead Generation: Strategies to Drive Sales Leads

Generating sales leads that convert quickly is more important than just generating more number of leads. LinkedIn helps you to do that. LinkedIn Lead generation enables you to target & generate the right business leads. That is why B2B companies use LinkedIn lead generation strategies to drive sales leads. Studies reveal that more than 80% of the B2B leads generated from social media are from LinkedIn. Therefore, LinkedIn lead generation is not optional anymore. It is one of the most successful lead generation strategies to generate leads for B2B companies.

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LinkedIn Lead Generation Benefits

LinkedIn is the only social media platform that can connect with 700+ million professionals from around 200+ countries in the world. There are 55+ million companies and 2.9 million groups on LinkedIn. More than a billion interactions happen every month on LinkedIn Pages. Therefore, B2B marketers can certainly tap into this huge source to generate targeted B2B leads based on industry, location, skills, title, experience and many such criteria. LinkedIn lead generation can help B2B companies to generate targeted leads that they can’t get from anywhere.

LinkedIn lead generation strategy

LinkedIn Basic Vs Premium Vs LinkedIn Sales Navigator

LinkedIn has many versions such as the Basic, Premium and Sales Navigator. You would be wondering which version to choose. If you want to generate leads from LinkedIn, you need to go with LinkedIn Sales Navigator. LinkedIn Sales Navigator has advanced lead and account search filters that help you to efficiently narrow down your search and find decision makers & target accounts. It has many more features that makes LinkedIn Sales Navigator as the best choice for sales prospecting and get outstanding results.

Spruce up your Profile for LinkedIn Lead Generation

Let us look into some of the steps to spruce up your profile for LinkedIn lead generation.

  1. Optimize & Update your LinkedIn Company Profile

  2. Grow your LinkedIn Network

  3. Engage your Audience

  4. Target Decision Makers

  5. Join LinkedIn Groups

  6. Create a LinkedIn Showcase Page

Optimize & Update your LinkedIn Company Profile

Your LinkedIn company profile is out there in public for all your prospects, clients, companies & candidates to see. Therefore, ensure that you have an impressive LinkedIn profile that includes relevant company information such as the name, company logo, cover image, tag line and website URL. Also, add the industry, number of employees, locations, address and contact information. Mention what you do & offer in your company overview. Share the latest events, product releases or updates on your company page. You need to keep your LinkedIn company profile updated. Make sure your LinkedIn company profile is SEO friendly to rank in search engines. Optimize your profile by using search terms that are relevant to your industry. When a prospect searches using those search terms, your profile should show up in the search.

Grow your LinkedIn Network

A great profile alone will not ensure your success on LinkedIn. It is just a beginning. You need to grow your LinkedIn network. The more you grow & expand your network; chances are more that you are connected with your prospects & leads.

One of the ways to grow your network is to import your email contacts. It helps you to send connection invites to the people in your contact list. You can also send a personalized LinkedIn connection request to people. It helps you to mention who you are and why you need to connect. You can identify LinkedIn Open Networkers (LIONs) and send connection requests to them. They are the people who will immediately accept your connection invites.

Another way to grow your network is to check your “Who viewed your profile” section on your LinkedIn profile. It displays the people who have viewed your profile. The reason why they visited your profile might be because they are interested to connect with you or your profile would have showed up in the search results or in the People you should follow tab. Whatever be the reason, you can just click on the Connect button. Chances are that they might accept your request. In the same way, if you visit other’s profiles or your prospect’s profiles, chances are high they might send you a connection request. It helps you to connect with targeted prospects. You can share your LinkedIn profile in other networks and have it in your email signature to grow your network.

Engage your Audience

Publishing articles on LinkedIn Pulse is one of the ways to engage your audience. Content that addresses problems or issues related to a specific industry will attract prospects to follow you. Answering to your prospect’s queries and comments builds trust among your followers including your prospects. It also shows you as an expert and people will reach out to you whenever they face a problem. Your content gets shared with your connections and their network. People who are not your followers or connections might also follow and connect with you.

In addition to articles, posting updates on a daily basis can do a world of good for you. It helps you to stay on top of your connections’ mind and helps you to interact with your audience every day. You can post content that is of value to your connections. You can share your blog post links, industry news & events, tips & tricks, questions, opinions, polls, etc. Engaging with your audience on a daily basis helps you to stay active and attract your targeted prospects as well.

Target Decision Makers

If you are in B2B sales, then decision makers should be your primary focus. LinkedIn has millions of decision makers and C-level executives. These are the folks who decide whether they need to buy your product/service or not. LinkedIn helps you to target decision makers based on location, industry, title, company size and many more filters. It helps you to narrow down your search based on your criteria and find the list of targeted list of prospects. Once you have the list, you can reach the C-level decision makers.

Join LinkedIn Grohups

LinkedIn groups are one of the best places to generate B2B leads. LinkedIn groups, spread across different verticals, bring like-minded professionals together in a forum. The conversations and the ideas exchanged are very informative. However, there is a limitation that you can join only a maximum of 50 groups. Therefore you must pick and join the groups wisely. You can also start your own group in LinkedIn.

All LinkedIn groups have idea exchange discussion forums and they are a goldmine of leads. Members of the group post their questions related to lead generation, strategy, pipeline development and management. They also ask opinion about a service provider and call for suggestions about a service or a product. Stats reveal that people who participate more on LinkedIn groups get more profile visits than those who doesn’t participate.

A referral to your business on these forums is best when given by your existing customers instead of your own sales reps. It always helps to have a handful of socially savvy customers who can vouch for you on these forums to build credibility and send warm leads to your website.

LinkedIn groups also highlight the top contributors for their engaging comments and lively discussions. This enables a “Pull” strategy instead of a “Push” strategy. The highlighted section will drive traffic to your profile and engaging content will get them to connect & contact you.

The more you are active and contribute & engage meaningfully to these discussions, people from your target market would like, connect and eventually end up buying your service or product. You can get started with meaningful conversations today and let the leads start flowing.

Create a LinkedIn Showcase Page

LinkedIn showcase pages help you to promote your products, services and initiatives that are unique. It is just an extension of your company profile and gets added under Affiliated Pages. You can create up to 10 showcase pages. You can use LinkedIn Showcase Pages as a part of your LinkedIn lead generation strategy. LinkedIn Showcase Pages enable you to target prospects from a niche industry segment. You can engage with your prospects by sharing content that is tailored for your target audience. You can have discussions and questions on showcase pages to drive more engagement. Showcase pages not only help you to connect with your target audience but also enables you to provide value to your prospects. You can use the LinkedIn analytics tool to measure engagement.

LinkedIn Lead Generation Strategies

LinkedIn Lead Generation for Niche Markets

LinkedIn lead generation strategy comes in handy when you want to generate B2B sales leads for niche markets. Since LinkedIn enables you to narrow down your target audience based on many search criteria, you will be able to find prospects with specific needs, wants & preferences. Therefore, it is essential that B2B companies use LinkedIn for B2B lead generation in niche markets.

Generate Leads from LinkedIn Likes

In today’s world, prospects love to consume personalized content. It is not just addressing by name, title or company name. Email personalization has now evolved a lot and it goes deep into the minute details of the prospects’ likes, interests, curiosity and so on. When you know such details of your prospects, it will help you to tailor your marketing message based on those interests, which will get you more click through rates and responses. LinkedIn is a platform where you can get to know the likes and interests of your prospects. It also helps you to find other prospects with similar interests also. This LinkedIn lead generation strategy can help you to leverage LinkedIn likes to generate new sales leads.

Generate B2B Leads from LinkedIn Events

LinkedIn Events is a new feature that enables people to create and join professional events such as seminars, meetups, online workshops, etc. You can join those communities, engage and grow your business. It is a new source of leads for B2B companies looking for LinkedIn lead generation. You can view the attendees of all events that your prospects are attending. LinkedIn Events helps you to get the attendee list with contact information for any event.

Generate Leads using LinkedIn Groups

LinkedIn Groups is another great source to generate targeted B2B leads. To generate leads from LinkedIn Groups, you need to have the knack of joining the right groups that are relevant to you, follow the best practices; know how to engage with your prospects using various ways, etc. It also helps you to become a thought leader in your domain. If used efficiently, you can reach your target audience, engage with them, build relationship & trust and generate leads from LinkedIn groups.

Conclusion

I hope the above tips will help you to use LinkedIn lead generation strategy to generate the right leads.

LeadGrabber Pro is a powerful LinkedIn prospecting tool that helps you to generate targeted B2B sales leads in a click from online directories, professional & social networking sites. It helps you to generate the right leads, build a list of targeted prospects, append verified business email addresses and phone numbers of your prospects and transfer them into an Excel or database in a single click. LeadGrabber Pro helps you to automate & speed up B2B prospecting, reach the right prospects, make more sales conversions and increase revenue.

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LinkedIn asking for Email Address to Connect? – Best Trick to Find Anyone’s Email Address

LinkedIn asking for Email Address to Connect? – Best Trick to Find Anyone’s Email Address

LinkedIn is the largest professional networking site in the world. Its membership has breached the 600+ million mark. It is one of the best platforms that connect industry professionals.

LinkedIn asking for Email Address to Connect? find email address of the person you want to connect on LinkedIn by Name & Company. Try our free Email Finder Tool – Get your Free Trial Today!

Around 89% of the B2B marketers use LinkedIn for marketing purposes out of which 62% say that they use LinkedIn to generate leads.

So, it is not a surprise when sales & marketing professionals throng this social networking site to connect with potential prospects.

Typically, they send connection invites to the prospects. But the challenge arises when LinkedIn asks for email address to send connection invites.

LinkedIn Asking Email Address to Connect
This is How LinkedIn Asks for an Email Address When you Invite Someone

Why do you see this? That’s because you’ve violated LinkedIn’s user agreement. You have sent invitations previously to people who you don’t know. And those people have marked your invitation as SPAM or IDK (I-Dont-Know).

At this point, won’t see the other connection options you “used to” see.

“But I met him at the conference last year, I just don’t have his email address”, you say… All right, I hear you. Let’s solve this. We have to find his email address. Let’s use the Internet. 3 Steps.

Lets use these 3 samples for our learning:

NameCompanyEmail
Hassaan SophieeGrabber?
Taylor CusterOrgSync?
Laurie RobisonWinshuttle?

The 3 Steps to finding anyone’s email address

  1. Search google for his Name + Company + the “email” keyword ( this Google search solves Hassaan’s email )
  2. If that does not work,
    Search google for her Name + WebDomain ( this Google search solves Taylor’s email )
  3. and if that does not work,
    Search google for her colleagues’ email addresses, and guess her email address.
    ( search shows dominant email format in the Winshuttle company is FirstName.LastName )

Here are the results of our exercise:

NameCompanyEmail
Hassaan SophieeGrabber[email protected]
Taylor CusterOrgSync[email protected]
Laurie RobisonWinshuttle[email protected]

By most chances, they would have linked their corporate email address with their LinkedIn accounts. Be-warned, this works most-of-the time, especially for those who are active on LinkedIn. But there is no other better way.

Happy Prospecting!

Solution:

Cut Short 3-Steps into 1-Step!

Searching for email addresses like this typically takes upto 10 minutes per contact.

That’s why we built Email Prospector Tool. so you can have a software searching for email addresses in less than 1 minute.

Download a fully functional copy of Email-Prospector today. Works for 7 days, you keep all the prospect email addresses you get.

You can download eMail-Prospector for free and find email addresses for 50 people. No credit card required. Fill this form and we will send you the license key and you will get the eMail-Prospector app immediately.

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How to do Prospecting at Business Events – A Three Phase Approach

How to do Prospecting at Business Events – A Three Phase Approach

Business Events are great platforms to foster new relations and nurture the existing ones. Leverage them effectively.

One of the key components of the Annual Marketing Budget of any organization is participation in business events.

Tradeshows, exhibitions, conferences, seminars; all these fall into this category. Business events are great platforms for companies to tell the market about themselves.

They present to you an opportunity to interact with your prospects (decision makers), study your competitors, establish new partnerships, meet your existing customers, compile your sales and marketing intelligence and most importantly understand the changing landscape of your target markets.

Sales and Marketing professionals will, however, agree that sales prospecting at business events is the top most objective for them because that alone will result in quick revenue.

The other activities are important mainly from a branding and relationship management perspective.

Business events can be revenue aggregators, if planned and executed properly. However, the flip side is the costs associated; Exhibiting / Sponsor costs, collateral costs, travel and accommodation costs and much more. 

This actually means that your participation in any event is fruitful only, if you are able to create a healthy prospect funnel out of every event that you plan to attend, which will result in improved ROI.

Here is a three-phase approach that is recommended for every professional who wants to make the best out of any business event

Prospecting Before the Event

“The Key is to build B2B Contact Lists”

One of the key things for any business development professional is, to have a calendar filled with appointments with your prospects. Every event will have a dedicated portal, active for a few months, before the event where in the list of participating companies will be made available.

You must build the entire B2B contact list and identify the “MUST MEET” companies at the event. If you are lucky, you may also find the names of the representatives of those companies.

If you notice that the representative is the decision maker you wish to meet, you will need to make an appointment via email or phone. That way you have fortified a sales prospecting opportunity.

In case you only have the company’s name, you can use LinkedIn to identify the decision maker within that company.

You can check with the decision maker if you can have a meeting at the event or ask for reference for the meeting with the representative.

Another important step is to run a campaign to all your prospects informing them about your presence. You need to tell them your location and invite them to meet you. Email marketing, tele-calling, banner advertisements and so on could be some techniques. Another method is to direct message your decision makers on LinkedIn.

Prospecting During the Event – Prospecting for Business

“The Key is Prospect Research”

The major challenge during the event is that the time to speak to your decision maker / prospect is extremely limited. More often than not, you will find people waiting outside the booth for you to finish the meeting.

After all, no one would want to let go off such an opportunity. One of the key things that will make your meetings more meaningful is when you so a thorough prospect research well in advance.

You need to equip yourself with as much information as possible about your decision maker before the meeting. To put it simply, you must have a 360 degree view of your prospect.

It would be a very good idea to start the meeting saying “Hey, I read your blog post on managing sales pipeline. I think it was pretty impressive; I second the point where you spoke about targeted lead generation. I am here to talk to you about this. My software actually eases the process of lead gen and helps you in targeted prospecting”.

For tips on knowing more about your prospects, Read my blog on Effective Prospect Research

Post Event – Prospecting for Business

“The Key is Planned Follow Up”

Lot of sales professionals do an extremely good job in generating warm leads during the events. However, the percentage of conversion is usually not as expected. One of the primary reasons is insufficient follow up.

You need to understand that even for your prospect; the excitement pertaining to the event fades away once he is back to work. It is your job to remind your prospect of what was discussed and move things forward.

It is very unlikely that your prospect will come back to you saying “Hey, nice to meet you during the XYZ event, I wish to purchase your software. Here is the purchase order”.

This will not happen. You need to follow up with your prospects. Another aspect of sales prospecting is touching base with those prospects that you never got to meet during the event.

Most of the trade shows make directories available to you (some of them charge you, worth the spend). Buy one such directory and contact the other prospects whom you have never got to meet.

Email or call them and refer the event as a talking point, “Hey I was there at the XYZ event, but could not catch up with you, I think you would be interested in learning about our unique social prospecting tool, can we talk?”.

The Smart Way – Prospecting for Business

We have a sales prospecting software called eMail-Prospector which eases the whole process of prospecting for events that you attend.

Our tool helps you in getting the list of business email addresses and phone numbers of your prospects. By generating such lists, you can easily set up prior appointments over email or phone campaigns.

Moreover, it gets you the 360 degree view of our prospect, their website, social presence, LinkedIn information etc which you can use to strike our conversations with your prospects.

Post the event, you can use the same tool to build the B2B contact lists of other prospects whom you may have missed meeting during the event.

Download FREE Trial Today, Get 150 Contacts FREE!

How to research on your C-level prospects in no time

How to research on your C-level prospects in no time

A sales person who is uninformed about the prospects’ business/industry cannot address their problems effectively. This makes ‘Research Prospects’ an integral element of sales prospecting.

research prospects

How would you react if you were a C-level executive and a sales person, with inadequate knowledge about your business, approaches you with his product or service? Would you politely encourage him to go ahead or try to get rid of him as quickly as possible? Will you have the confidence that the sales person will help you address your problems?

If you’re looking to research your C-Level prospect in less than 30 sec. You could try our free Prospect Research Tool – Get your Free Trial Today!.

The chances are very less. Right?

This is what your prospects, especially C-level executives,  will go through when you go unprepared to meet them. They are very time conscious. They seldom have time to educate you about their business and teach you about its intricacies for about 30 minutes and then allow you to offer a solution. You got to be spot-on with these people.

All your prospect would like to hear from you is a solution to address her problems and more ideas & suggestions to improve her business. Studies also indicate that unprepared sellers are the number one factor that dissuades buyers. So, it is very important for sales folks to research thoroughly on a prospect before they make the first contact.

Prospect research online might sound easy, but it is a laborious process; for C-level prospects, it gets even worse. You got to manually perform intensive searches and researches on the Internet to find the details about your prospect – contact details such as email, phone, social media profiles, etc.; company details such as industry, revenue, employee count, etc. You need to manually visit various websites and social networking sites to get these details and you have to repeat this process for every prospect.

Suppose, you have a list of 1000 prospects, imagine how much time it would require you to get these details and then work on them. This is where a prospecting tool such as eMail-Prospector Pro can be handy.

With just the name and company name, eMail-Prospector Pro helps you find business email addresses & phone# of your prospects, find decision makers contact information, get talking points from various sources such as blogs, news, press releases, etc. It also provides various research prospects links that will help you get more information about your prospects. You can be well informed about your prospects and their businesses in no time.

eMail-Prospector Pro helps you to find C-level contact information and enables you to reach them instantly.

Download your FREE Trial Today, Get 50 Contacts FREE!

7 Easy Steps for Engaging B2B Prospects on LinkedIn

7 Easy Steps for Engaging B2B Prospects on LinkedIn

LinkedIn is a great tool for finding B2B prospects for your business. But then what?  You found someone, you might have even used eMailProspector to get their phone number and corporate email address and reached out to them. But what if they don’t respond?  Or even if they respond, what do you do with them?

The best way I know to keep a prospect active and engaged is by keeping in touch with them on a regular basis (and by regular I mean 2x a month – not 2x a day!)   I don’t mean hounding their answering machine – but rather, stay in touch and top of mind with them by sending – sparingly – information they might find useful.  And the best way to do that is to use LinkedIn Contacts.

Staying top of mind

How to stay Top Of Mind with Top Prospects on LinkedIn

  1. Find your prospect (through LinkedIn’s Advanced Search or through eMailProspector.)
  2. Do your research!  Read their profile, look them up on Google or use eMail Prospector to find PR about them and their company.  If you have the paid account, make copious notes in the “Notes” section of their profile (under “Relationship”.  If you have the free account you have to wait until they accept your invitation to use the Notes section – so keep your notes in a word doc of CRM if you use one.
  3. Invite a prospect to connect with you (through a group is usually the best way).
  4. Try and set up a meeting with them  – informational interviews work best.  Remember – you want to find out about them – not pitch your product or service. Make notes about that conversation right in their profile as well.
  5. Set a reminder to once a month to send an article of interest to that top prospect.
  6. Find a blog post or article using LinkedIn’s new Influencer Article search (see below) and share it.
  7. Rinse and repeat (a few times a month)

Its not rocket science – but it sure is effective!

Download your FREE Trial Today, Get 50 Contacts FREE!

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LinkedIn alone is “NOT” enough for Sales Prospecting

LinkedIn alone is “NOT” enough for Sales Prospecting

I am sure a lot of sales professionals try using LinkedIn for sales prospecting and selling.

We have numerous articles, white papers, posts and literature that emphasize on how you can use LinkedIn as an effective selling platform.

However, there are some golden rules you must follow to be able to identify, engage and follow up with your prospects for quality lead pipelines and improved sales conversions.

If you’re looking to find verified business Email Address & Phone Numbers of your prospect found on LinkedIn. You could try our free Email Finder Tool – Get your Free Trial Today!.

LinkedIn Prospecting

Here is a quick 5-point guide that will help business development professionals to achieve this

  1. Build a prospect list that your competitors do not have. For all that you know, you may be the first and or only one to contact them
  2. Always try and contact the decision maker directly rather than having to go through silos
  3. Use a mix of traditional and contemporary sales prospecting techniques such as cold calls, emails, and other social networks
  4. Tailor make the message for each prospect after a thorough research
  5. Plan and implement a prospect follow up calendar

Well, on the surface, these may appear to be very plain and simple. As you dig deep, you will realize that each one is important in its own way. Let me touch upon each of these points in a little more detail.

Building Exclusive Lists– With platforms such as LinkedIn offering you multiple search criteria, you can always play around to identify prospects that do not fall into the “OFTEN CONTACTED” category.

You can refine your search based on a multitude of criteria such as titles (special titles), location (suburbs), and industry verticals and so on.

Reaching Decision Makers – With the ever growing popularity of social networks, especially, LinkedIn, you now have almost full information about the decision maker.

Their LinkedIn profiles should give you some insights on how you can position yourself.

You can try and engage them on LinkedIn through the direct messaging feature or contact them over business email.

Use Social platforms – You should try investing more time in researching your prospects.

Apart from LinkedIn, you should leverage social media to know more about your prospect. It helps to study their blogs, website, twitter, face book and other social profiles and engage with them.

Well, calling or cold emailing is still not a dead method. However, social networks are certainly better starting points.

Messaging – You will be able to tailor make your message better when you have a 360 degree view of your prospect.

My famous method is always to compliment the decision maker on a recent achievement. It shows you really want to engage with them.

I believe and advocate the fact that effective prospect research is the first starting point for a sales dialog.

Follow Up – Most prospects go cold because sales professionals fail to follow up enough.

A recent study showed that around 30% conversions happened on the 15th contact.

You need to have a calendar in place and follow up till you get an answer. It is either a YES or a NO. It cannot be anything else.

eMail-Prospector Pro is a LinkedIn prospecting tool used by 100s of sales, marketing and business development professionals to find and reach C-level executives / decision makers from social networks, company websites and from any online directory/listing.

The sales prospecting tool helps you find business email addresses and phone numbers of any prospect in no time.

Download your FREE Trial Today, Get 50 Contacts FREE!

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